presentación pablo caceres - eretail day méxico 2016
TRANSCRIPT
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Welcome
Pablo Caceres
10+ years in Digital Marketing
Regional Sales Director at Emarsys
El Poder de la Información Aplicado al Comercio Minorista
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El Desafío
Producto
Contacto
EngagementData
Mensaje
Tiene que:•Entender la Data•Tomar Decisiones•Crear Contenido•Eviarlo a la persona correcta•Enviarlo en el tiempo correcto•Medir•Optimizar•Probar•Re-enviar •…..................
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Messaging customers from separate platforms, with disparate data
creates a disconnected customer experience.
Age: 32Repeat customer
2 items in cart 2 hours ago1 item not available: handbag
DISCONNECTED CUSTOMER EXPERIENCE
$
SYNCHRONISED CUSTOMER EXPERIENCE
Unified Customer ProfileUnified Deployment Platform
Self Learned PredictionsLifecycle Profiling
Predictive Cross Channel Recommendations
Sarah
A common retailer challengeWhat retailers want
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Canales – Personalización Automatizada 1 a 1
Frequency Optimization
Language Optimization
Location Affinity Reminder Optimization
Email PushSMS Social Audience Exchange
Website
Send Time Optimization
Incentive Matching
Channel Cost Optimization
Content Optimization
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Big Data can createintimate moments whenhumans & machines collaborate.
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