presentación m-commerce - ecommerce day buenos aires 2015
TRANSCRIPT
![Page 1: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/1.jpg)
Desmitificando el M-Commerce a partir de casos prácticos en Argentina y la Región
![Page 2: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/2.jpg)
![Page 3: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/3.jpg)
![Page 4: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/4.jpg)
![Page 5: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/5.jpg)
![Page 6: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/6.jpg)
![Page 7: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/7.jpg)
![Page 8: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/8.jpg)
![Page 9: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/9.jpg)
EL CODIGO DEL CELULAR
SOLTERO CASADO
![Page 10: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/10.jpg)
![Page 11: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/11.jpg)
CyberMonday 2012
CyberMonday 2013
Hot Sale 2014
CyberMonday 2014
Hot Sale 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
86%81%
76%68%
58%
14%19%
24%32%
44%DesktopMoviles
![Page 12: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/12.jpg)
![Page 13: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/13.jpg)
![Page 14: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/14.jpg)
Rodrigo TeijeiroFounder & CEO Recargapay
Leonardo Schmit BozManaging Director Easytaxi
![Page 15: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/15.jpg)
![Page 16: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/16.jpg)
![Page 17: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/17.jpg)
![Page 18: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/18.jpg)
![Page 19: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/19.jpg)
![Page 20: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/20.jpg)
![Page 21: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/21.jpg)
![Page 22: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/22.jpg)
Llegar al pasajero donde: el pasajero necesitala solución tradicional falla
Ubicuidad del taxista – Radio
Why Mobile First?
1 – Un problema de calle
![Page 23: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/23.jpg)
“Jóvenes” con sinergia en nuestra propuesta de valor.
Conveniencia Seguridad Agilitad
Why Mobile First?
2 – Heavy User Smartizado
![Page 24: Presentación M-commerce - eCommerce Day Buenos Aires 2015](https://reader035.vdocuments.site/reader035/viewer/2022062310/58f251231a28ab3c3b8b45ab/html5/thumbnails/24.jpg)
Mercado Regulado
Precios Establecidos
Baja Bancarización
Fuerte Idiosincrasia
Why Mobile First?
3 – Sin solución de pago involucrada