presentación diego castro - ecommerce day lima 2016
TRANSCRIPT
El Cyber Perú Day 2016
El Cyber Perú Day 2016
Sesiones únicas iniciadas en el portal oficialwww.cyberdays.pe
+40%
8 8
THE INFORMATION CONTAINED IN THIS REPORT IS PRIVILEGED AND CONFIDENTIAL INFORMATION INTENDED ONLY FOR USE OF THE INTENDED RECEPIENTS. IF YOU ARE NOT THE INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY DISSEMINATION, DISTRIBUTION OR COPYING OF THIS COMMUNICATION IS STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THIS REPORT IN ERROR, DO NOT READ IT. PLEASE IMMEDIATELY DELETE IT AND REPORT IT TO [email protected].
Sales Call 10/02/15
THE INFORMATION CONTAINED IN THIS REPORT IS PRIVILEGED AND CONFIDENTIAL INFORMATION INTENDED ONLY FOR USE OF THE INTENDED RECEPIENTS. IF YOU ARE NOT THE INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY DISSEMINATION, DISTRIBUTION OR COPYING OF THIS COMMUNICATION IS STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THIS REPORT IN ERROR, DO NOT READ IT. PLEASE IMMEDIATELY DELETE IT AND REPORT IT TO [email protected]. Julio 2016
El ABC del Cyber Day…
Pre Cyber
1. Negociación de productos con Proveedores.
2. Definir productos ganadores y disruptivos para Landing.
3. Definir estrategia de Pricing. (Site & Mobile)
4. Negociación y cierre de Alianzas Comerciales (Ejm: Medios de Pago).
5. Coordinar con IT Casa Matriz sobre Cyber.
1. Monitoreo de Key KPIs: Bookings / Conversión / Búsquedas / $.
2. Envío resultados parciales a Proveedores y Key Partners.
3. Revenue Management según estrategia.
4. Bench competencia.
5. Actualización landing 2 veces al día.
Durante el Cyber
Las mejores opciones de pago…
La Comunicación es Clave… y mejor con una celebridad conocida y carismática
La Comunicación es Clave… Marketing On y Off
Excelente Ejecución logrando… Excelentes Resultados !!... Evolución de Búsqueda en Perú
Excelente Ejecución logrando… Excelentes Resultados !!
VENTAS USD $: X3.5
# de Visitantes: x3.0# de Búsquedas: x3.0Conversión %: +0.5pp
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THE INFORMATION CONTAINED IN THIS REPORT IS PRIVILEGED AND CONFIDENTIAL INFORMATION INTENDED ONLY FOR USE OF THE INTENDED RECEPIENTS. IF YOU ARE NOT THE INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY DISSEMINATION, DISTRIBUTION OR COPYING OF THIS COMMUNICATION IS STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THIS REPORT IN ERROR, DO NOT READ IT. PLEASE IMMEDIATELY DELETE IT AND REPORT IT TO [email protected].
Sales Call 10/02/15
THE INFORMATION CONTAINED IN THIS REPORT IS PRIVILEGED AND CONFIDENTIAL INFORMATION INTENDED ONLY FOR USE OF THE INTENDED RECEPIENTS. IF YOU ARE NOT THE INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY DISSEMINATION, DISTRIBUTION OR COPYING OF THIS COMMUNICATION IS STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THIS REPORT IN ERROR, DO NOT READ IT. PLEASE IMMEDIATELY DELETE IT AND REPORT IT TO [email protected].