presentación: alan colmenares - ecommerce day bogotá 2013
DESCRIPTION
Diapositivas presentadas por Alan Colmenares, General Partner and Program Director Socialatom Ventures, en el eCommerce Day Bogotá 2013 dentro del taller "Keynote - Realidad eCommerce IV :: ¿Por qué invertir en eCommerce en Colombia? "TRANSCRIPT
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eCommerce Opportunities!
eCommerce Day Bogota 2013!Alan Colmenares!
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Primero, un poco de contexto
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Colombia & Latam
50% http://www.worldbank.org/en/news/feature/2012/11/13/crecimiento-clase-media-america-latina
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Latam líder en “usage”
10% http://www.prnewswire.com/news-releases/latin-america-b2c-e-commerce-report-2013-232341031.html
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Latam 2017 B2C eCommerce
4th
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Inversión en eCommerce sube
Fuente: VentureBeat
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Dos “drivers” claves para mejorar contexto de eCommerce en
Colombia y Latam.
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1 2
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Wildcards?
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Porque eCommerce ahora?
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SoMo
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Foto: cnet
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Cada día se parece mas y mas a esto…
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eCommerce no es tan inmediato como el
comercio tradicional...por ahora
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Nueva premisa: lo mas valioso es lo siguiente…
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Marcas pueden capturan la atención y, mas
importante, la confianza.
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“Brands are what people say about you when you're not in the
room, and that room has gotten
extremely big and extremely
digital.”
John Battelle
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BIG OPPORTUNITY
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“It is clear that the explosion of digital media
has fundamentally changed brands and branding.”
InterBrand, 2012
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OFERTA diferenciada é impactante.
ECONOMIAS DE ESCALA
precios y selección
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Cuatro Estrategias ① Precios propietarios. Guilt, Fab. ② Selección propietaria. Modcloth, Nastygal. ③ Experiencia propietaria. ShoeDazzle,
Birchbox, BeechMint. ④ Mercancía Propietaria. Bonobos, Warby
Parker.
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Ejemplo de mercancía propietaria en America
Latina?
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Ejemplos de nuevos startups/conceptos en
eCommerce
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Experiencia editada (“curated”) de punta-a-
punta.
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Experiencia editada (“curated”) utilizando
móvil como canal principal.
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El futuro para los viajeros frecuentes?
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Pida café directamente de los productores
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Y, en Medellín, frutas y vegetales
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Cajas grandes
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Cupones “aburridos”
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Como profesionales, debemos unirnos contra un enemigo en común…
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Ella piensa que el
mundo funciona
así.