presentació goteborg
DESCRIPTION
TRANSCRIPT
ISA Conference, Goteborg 12-07-10
New forms of regulation for the cognitive-cultural economyTwo Experiences from Southern Europe
Marianna d’Ovidio Università Milano-BiccocaMarc Pradel Universitat de Barcelona
Summary
An institutional perspective on the cognitive-cultural economy
New institutional seettings
Barcelona: Hangar - Self-managed support for artists
Milano: Isola della Moda - Fostering alternative approaches to the fashion industry
Conclusions: approaches for creativity after the crisis
Some insights of the Cognitive-cultural economy
Different meanings of creativity and innovation
as an individual asset
as a socially constructed phenomenon
Creativity and innovation are social issues not only linked to economic performance
They exist also in the form of social innovation and socially creative strategies to face social exclusion
Freedom and precarity in the new economy
Are there tensions between innovative professions and their institutionalisation?
Flexible organisation of work in cognitive-cultural economy is presented as positive...
...but means also precarious working conditions and barriers to access certain professions, especially in certain national contexts
The paradigm on the “creative city” does not lead directly to better quality of life and social cohesion
Hangar - Barcelona
Centre for production and research on visual arts in Barcelona
created in 1997 by the Visual Artists Association of Catalonia
Self-management by artistic community but public-funded
Hangar - Barcelona
Objectives
Public Service vocation: to improve citizens’ access to art creation
To promote professionalisation of artists and their engagement in the local and global arts market
Promoting the social role of arts in the neighbourhood and the city in general.
Hangar - Barcelona
Services in Hangar
Medialab
15 individual studios
2 filming sets
Equipment rental service
Technicians and consultancy services on edition
International exchange programs
Hangar - Barcelona
Results:
Helping young artists to hire affordable spaces for creation
Creation of spaces to share and interact fostering horizontal relations
Fostering new forms of production and new forms of intellectual property: opensource software and hardware for artistic creation
Promoting internationalisation of local artists and the visit of foreigners to the centre
Isola della Moda - Milan
Isola della Moda-laboratorio di autoproduzzione is a centre for fashion design and production in the neighbourhood of Isola, in the very centre of Milan
Promotes a new approach to fashion design autonomous from the mainstream fahsion industries in Milan: “the critical fashion”
Isola della Moda - Milan
‘Consuming critical fashion’ means taking attention not only to style and trends but also and above all to the ethical issues of those who are wearing the clothes. Respect to the environment [...], the assessment of handcraft, creativity and self-production, the rediscovery of the traidtional ellaboration methods, the human relations that exist between the creator and the user are the essential values of a new and different point of view to fashion: a critical view far from the circuit of large firms, the serial production and consummerism.
[Isola della Moda website www.isoladellamoda.net visited on 2 july 2010.]
Isola della Moda - Milan
Results
Redefinition of the terms and conditions of production and distribution of fashion design
Horizontal networking fostering an alternative local production system
Giving opportunities of professionalisation to young designers in a city with powerful actors in the fashion design industries
Conclusions
Institutional innovation can contribute to redefine the local productive systems and to provide inclusion
Promotion of forms of regulation that are neither based on market logics nor on top-down government approaches
Link with old systems of production based on craft production
Small projects oriented to local production do not depend on huge financial investments, although they need public and/or private support