FOUNDER OF FLIPKART

VISION:-

MISSION:-

OBJEVTIVES:-

“To become Amazon of India”.

“Providing a delightful and memorable customer experience”

“Completely hassle free shopping experience with best prices in India”.

STRUGGLE FOR STARTING FLIPKART

E-COMMERCE STARTED IN INDIA

FIRST BOOK TO SALE

► Lower transaction size

► Better Shelf size

► Shipping and handling of books is easy

► To emerge as a pioneer in book retailing rather than venturing comparison shopping engine.

WHY BOOKS AS FIRST CHOICE:

2009: $1 million from Accel Partners

2010: $10 million from Tiger Global

2011: $20 million from Tiger Global

2012: $150 million from Naspers, Tiger Global and Accel Partners

2013: $360 million in two phases:

2013, July: $200 million from Naspers, Accel Partners, Tiger Global and Iconiq Capital

2013, October:$160 Million from Dragoneer Investment, Morgan Stanley, Sofina, Vulcan

Capital, Tiger Global

INVESTMENTS

ACQUIRED

2010:- We Read, a social book discovery tool.

2011:- Mime360, a digital content platform company.

2011:- Chakpak.Com, A bollywood news site that offers

updates, news, photos and videos.

2012:- letsbuy.Com, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. 

2014:- Acquired Myntra.com in an estimated INR 2,000 crore deal.

BUSINESS ETHICS OF FLIPKART

The standards of conduct and moral values governing actions and decisions in the work environment.

› Social responsibility.

› Balance between what’s right and what’s profitable.

› Often no clear-cut choices about decision making.

› Often shaped by the organization’s ethical climate of Flipkart.

AWARDS & RECOGNITION

Sachin Bansal got Entrepreneur of the Year Award 2012-2013 from Economic Times.

Flipkart.com was awarded Young Turk of the Year at CNBC TV 18’s ‘India Business Leader Awards 2012’ (IBLA).

Flipkart.com, secured second position in the List of Cheapest Mobile Store 2013, compiled by Indian e-commerce observer Zoutons.com.

COMPETITORS

TAGLINES USED TILL DATE

“Bookstore at your door”

“The store at your door”

“Jo dikhta hai wo bikta hai”

“No kidding, no worries”

“Shopping ka naya address”

EXPANSION

VALUES @

Actual Display & Actual Delivery

No False Promises

CRM is for survival

Family concept “Within”

APP LAUNCH:- SEP.2013

Retail App

eBook App

WHY BUILD APPS?

• Anytime, anywhere access (MOSTLY)

• Growth in smart phone user base

• Mobile internet(3G, 2G) reach wider than desktop(DSL)

• Better personalization

• Gesture based user experience

• More secure (2 FACTOR AUTHENTICATION)

• Simpler checkout

Attract users to the site Provide selection Provide details to evaluate a product Price well Provide convenient payment options Confirm payment

Continues………….

Order Lifecycle

Get the item

Clean & Check for sanity

Pack the item

Select courier & hand-over

Get tracking id & communicate to customer

Take care of returns(faulty product/users change their

mind)

STRATEGIES• Membership cards & premium facilities (Flipkart First and

Flipkart Students.)

• Extended range of all products.

• Providing sponsorships and space for local retailers

• Multiple language option on websites.

• Friendly user interface.

• Gift packaging (discounts and gift vouchers)

• Market penetration by funny advertisements.Continues………….

Special offers on occasions such as Diwali, Teacher’s Day.

Customers Insights Branding – Idea Creation Measuring Effectiveness by rating given by customers. Partnership with Motorola and Xiaomi for exclusive

product launches. Launch of own product range under the name "DigiFlip",

offering camera bags, pen-drives, computer accessories, etc.

STRATEGIES

TARGET CUSTOMERS

People who surf internet

People who don’t have time to shop

Urban population

Variety seeking people

People who prefer a hassle feel free approach to

shopping.

HOW ARE THEIR PRODUCTS LESS EXPENSIVE THAN IN

RETAIL SHOPS?

RETAIL STORE (ORGANIZED)

ONLINE STORE

Need A Shop Floor Or Chain Of Shop Floor.

Managed By Centralized Warehouses .

Need Skilled Sales And Management Staff

Need Customer Service Associates.

Need Branding And Displays No Need For Branding And Displays Of The Product

Need To Pay Overheads Such As Electricity Bill, Telephone Bill, Stationeries Etc At Every Store.

Comparatively Less Expensive As Overhead Are Born Only For The Dispatch Centers

Need Furniture And Equipments Which Need Maintenance At Every Store

Need Few Furniture And Equipments Which Requires Less Maintenance Cost

FLIPKART’S SUCCESS MANTRA!

Great customer service:

Easy to use website, hassle free payment system:

Cash on delivery/Card on delivery mode of payment:

Focused on user experience:

FUTURE ROAD MAP• They aim at 10 times growth, and eyes at $ 1Billion sales by 2015.

•They will look at bigger investments in their supply chain and technology.

• Investment will be made in large warehouses and increased automation of their

process, so that the product is not delayed.

• They intend to enter in to various new categories and expand their current categories

as well.

• Everything except for groceries and automobiles will be available on Flipkart in

future.

• To go further in the value chain, Flipkart is looking at associations with a larger

number of suppliers and partners, both nationally and internationally.

JOISHAR SATISH

MAKVANA GRURANG

Prepared by:-