preparing for deca competitive events the key to creating a winning tradition
TRANSCRIPT
Preparing for DECA Competitive Events
The Key to Creating a Winning Tradition
Student Benefits¨ Provides Individual
Recognition¨ Provides Chapter
Recognition¨ Interaction with
Business Professionals¨ Opportunity to test
your marketing skills¨ National Monetary
Awards sponsored by major companies
How Do I Compete?
¨ Determine strengths Review hobbies, work experiences, interests
¨ Select event you are interested in and/or have some experience in.
¨ Decide whether you prefer to work individually or in a team.
Personal Background¨ Where do your parents
work?¨ Where have you
lived/traveled?¨ Where have you
worked?¨ What do you like to do
in your leisure time?¨ What is your career
objective?
Categories of Competitive Events
Business Operation Research Events (5)Chapter Team Events (5)
Business Management & Entrepreneurship Events (3)
Marketing Representative Events (4)
Preparing for DECA Competitive Events
Business Services Operation Research Events
4 Occupational Areas to Choose From
Team of 1-3
30 page maximum written document
Preparing for DECA Competitive Events ¨ Business Services
¨ Buying and Merchandising
¨ Hospitality and Tourism
¨ Finance Operations
¨ Sports and Entertainment Marketing
Business Services
Business Services includes:
human resources, information technology, and personal and contracted services businesses
Buying and Merchandising
Buying and Merchandising includes:
retail and wholesale businesses that provide consumer
goods
Finance
Finance includes: banks, credit unions, accounting, investments and other financial businesses.
Hospitality and Tourism
Hospitality and Tourism:
includes hotel, restaurants, and tourism-related businesses.
Sports and Entertainment
Sports and Entertainment Marketing
includes : businesses that conduct sporting and/or entertainment events
¨ Topic: To develop a plan to enhance or introduce a Customer Loyalty Program to an existing business or organization.
¨ The goals are: building customer profiles, tracking sales, tracking visits, retaining current customers, improving customer service and expanding the current customer base.
Business Operations Research Events
Preparing for DECA Competitive Events
Chapter Team Events5 Events to Choose From
Team of 1-3
30 page maximum written document
Community Service Project
¨ Demonstrate a understanding of the role of community service within the community.
¨ Plan and conduct a project to benefit a community service or charity
Team of 1-3
Team of 1-3
Creative Marketing
¨ A research study that will improve the marketing activities of an individual company, a group of companies or the business community.
Creative Marketing…...
¨ Some examples– Find new market for a local product– Promote the community’s resources– Increasing the trading area of the business– Increase in sales– Increase in employment– Provide better shopping facilities– Solve problems affecting the marketing process
Entrepreneurship Promotion Project
¨ Planning a campaign to educate members, the general public or an organized group about the opportunities available for becoming an entrepreneur.
Team of 1-3
Financial Literacy Promotion Project
¨ Plan and conduct a campaign to educate Parkway South chapter members and the general public or an organized group about the importance of financial literacy.
¨ Team of 1 to 3
Learn & Earn Project
¨ Plan, organize, and conduct a sales/service project
¨ Develop a business plan
¨ Implement a promotional campaign
Team of 1-3
Public Relations Project
¨ Develop and/or identify a theme for a public relations campaign.
¨ Plan and organize a public relations campaign in our school or our community
Team of 1-3
Preparing for DECA Competitive Events
Business Management & Entrepreneurship Events
4 Events to Choose From
Written document
Oral Presentation
EntrepreneurshipWritten Event¨ 30 page maximum
written document
¨ 1-3 Participants
¨ Develop proposal to start a new business of any kind.
Entrepreneurship Participating¨ 10 numbered pages
¨ Individual Participant
¨ Oral presentation (role play with a judge who plays the role of a banker to request financing for your new business)
International Business Plan
Team of 1-3
Prepare written proposal for new international
business venture
30 page maximum written document
Marketing Representative Events
Advertising Campaign
Fashion Merchandising Promotion Plan
Sports & Entertainment Promotion Plan
Advertising Campaign 10 numbered page
maximum fact sheets 100 question exam
(score averaged for teams)
20 minute oral presentation
Team of one to three
Fashion Merchandising Promotion Plan
10 numbered pages maximum promotional fact sheets
20 minute oral presentation
Team of one to three
Sports and Entertainment Promotion Plan 10 numbered page
maximum fact sheets 100 question exam
(score averaged for teams)
20 minute oral presentation
Team of one to three
Professional Selling Event 20 minute oral presentation 100 item comprehensive test Individual event Target customer is a vice president
of sales for a pharmaceutical firm based in the U.S. Since many of their customers are international the vice president wants to purchase language learning programs to help the company sales reps learn a new language.
Hospitality & Tourism Professional Selling Event 20 minute oral presentation 100 item comprehensive test Individual event You are to assume the role of a sales
manager at a hotel Target customer is a bride to be/groom to be
selecting the site for his and her wedding.
Make a plan of action for what needs to be done with deadlines and team members responsible
Practice your presentation skills in front of peers and adults
Ask your English teacher to read your project for grammar and formatting
Carefully review guidelines for your chosen event and the evaluation forms in the DECA Guide located on the National Deca website
Successful Project Tips
Preparing for DECA Competitive Events¨ Trophy winners at the State CDC are eligible to
represent Missouri in competition at the International Career Development Conference.
¨ Top 10 Finalists at International CDC are invited to a reception in Jefferson City in May. The Chapter Advisor, parents, and school administrators will also be invited to attend.