prepared by stone · stone [design] nsela - logo redesign exploration |[email protected] |...

NSELA - Logo Redesign Exploration

Stone[design]

Prepared by

Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com

Logo progression

The logo had progressed from an oval containing a condensed map of the United States with the initials of the organization (NSELA). Establishing the Red White and Blue color palette.

The 60th logo, maintained the geographical elements and modified the color palette to a less bright blue and deeper red.


Color Palette

The color palette established by the 60th logo.


Logos

1

This Iteration is the based upon the 60th logo, keeping the design elements, and removing “60” and keeping geographic element of holding circle. Changed fonts to more modern look and feel

(Light and dark applications)

NSELANational ScienceEducation LeadershipAssociation



Logos

2

This Iteration is the based upon the 60th logo, keeping the design elements, and removing “60” and moving geographic element outside of holding circle. Changed fonts to more modern look and feel





Logos

3

Maintained geographic element, stacked logo with a focus on the initials (NSELA). The Copy is set lowercase to be more modern and accessible.


National Science Education Leadership Association

nsela


nsela


Logos

4

Maintained geographic element, stacked logo. “Atomic Bond” element adds science branding while also evoking pins on a map, different locations in the untied states.



nsela


nsela


Logos

5

Maintained geographic element, stacked logo. “Genetic” element adds science branding.

(Light and dark applications)National Science Education Leadership Association

nsela


nsela


Logos

6

Stylized geographic element, horizontal logo.



nsela


nsela


Logos

7

Stylized geographic element, Stacked logo.

(Light and dark applications)National Science Education

Leadership Association

nsela


nsela


nsela

Logos

8

Stylized geographic element, Stacked logo.


nselaNational Science Education



Logos

9

Stylized geographic element, horizontal logo.



nsela


nsela


Logos

10

Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo.



nsela


nsela


Logos

11

Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo.



nsela


nsela


Logos

12

Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo. Color variation.



nsela National Science Education Leadership Association

nsela



nsela


Logos

13

Stylized geographic element. Evokes connectivity, networks, circuitry, and geography.Stacked logo. Color variation.




nsela



nsela


Logos

14

US geographic map as a conversation point.Stacked logo.



nsela


nsela


Logos

15

US geographic map as circuitry, evoking STEM.Stacked logo.

(Light and dark applications)National Science Education Leadership Association

nsela


nsela

prepared by stone · stone [design] nsela - logo redesign exploration |[email protected] |...

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