Prepared by Raed Saadeh

Sustainable Tourism: Palestine

Reading the Israeli Plan

•De-development

•Integration

•Gentrification

Evaluating the Results of Our Resistance on the Economy

the Threat

Fragmentation

Isolation

Instability

the Challenge

Differentiation Perception Seasonality

DistinctiveCompetencies

Resources

Capacities

Competitive Advantage

ValueCreation

Palestine Needs a New Way of ThinkingReclaim Jerusalem

Competitiveness is determined by the

productivity with which a nation, region, or cluster

uses its human, capital, and natural resources.

Strategy of Repositioning

Knowledge

Partnerships

Experiences

Community

ExperiencesCREATE New Products, Islamic, Cultural Heritage, Human Capital

Experience

(Impressionable)

Diversifying, creating andProducing Uniqueness

Diversifying, Creating andProducing Uniqueness

SupportingEnhancing Sectors

Traditional Handcrafts

Local Producer Groups

Cultural Production

Youth

PartnershipWEAVE Local, Regional and International Partnerships and Networks

Partnership

(networking)

Tourism Sector

Commercial Sector

Cultural Sector

Religious Sector Education Other

sectors

Networking among Sectors

International Networking and Twinning

CommunityADVOCATE ownership to the local community

Community

(Ownership)

Ownership

Identity and Culture

Diversity

Protection

Community

KnowledgePROVIDEpositive, clear and accurate information and images

Knowledge

(proactive)

Knowledge

research

statistics Images

Manage

Dissemination Blogs

Magazines

Professional social media

Tourism forums and groups

Friend organizations and partnersSchools and Educational

OrganizationsTools – apps, websites, printed materials

Networks and initiativesSouvenirs

GovernanceAl-Quds needs to manage its own resources

Governance

Local

Suggested Governance

Tourism Board

Al-quds Tourism Board

Tourism and

Culture Committe

e

Tourism Culture Committee Tourism

and Heritage Committe

e

Tourism Heritage

Committee

Heritage is Identity

Identity is Existence

Existence is Resistance

Identity

If we do all of the above can we create a major change in

Jerusalem’s Tourism

NO

MovementOr a

Central Idea

Thank you