© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 1

Crafting Messages for Crafting Messages for Electronic MediaElectronic Media

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 2

Media for Brief Media for Brief MessagesMessages

Memos and LettersMemos and Letters

E-mail MessagesE-mail Messages

Instant MessagesInstant Messages

Blogs and PodcastsBlogs and Podcasts

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 3

Memos and LettersMemos and Letters

Make a FormalMake a FormalImpressionImpression

Stand OutStand OutFrom E-MessagesFrom E-Messages

AccompanyAccompanyPhysical MaterialsPhysical Materials

Follow LegalFollow LegalRequirementsRequirements

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 4

Workplace Workplace ConsiderationsConsiderations

Legal Issues

Confidential Information

Network Security

E-Mail Hygiene

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 5

Three-Step E-Mail Three-Step E-Mail Process Process

Planning Planning

WritingWriting

CompletingCompleting

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 6

Planning E-Mail Planning E-Mail MessagesMessages

Send NecessarySend NecessaryMessagesMessages

Respect theRespect theChain of CommandChain of Command

Avoid UnnecessaryAvoid UnnecessaryCopiesCopies

Practice E-mailPractice E-mailEtiquetteEtiquette

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 7

E-Mail in the WorkplaceE-Mail in the Workplace

Observe Writing Rules Observe Writing Rules

Aim for High QualityAim for High Quality

Enhance Your CareerEnhance Your Career

Avoid Legal ProblemsAvoid Legal Problems

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 8

Effective Effective Subject LinesSubject Lines

AppropriateAppropriateContentContent

Writing E-Mail Writing E-Mail MessagesMessages

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 9

Completing E-Mail Completing E-Mail MessagesMessages

Proofreading Personalization Distribution

Revision Production

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 10

Instant and Text Instant and Text MessagingMessaging

Computer-Based Technology

Telephone-BasedTechnology

•Routine Communication

•Online Meeting Exchanges

•Internal Communication

•Person-to-Person Contact

•Marketing Messages

•Entertainment Uses

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 11

Business IM BenefitsBusiness IM Benefits

Rapid Rapid ResponseResponse

Reduced Reduced CostsCosts

WideWideAvailabilityAvailability

ConversationConversationAspectsAspects

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 12

Business IM ConcernsBusiness IM Concerns

Technical IssuesTechnical Issues

Security Security and Privacyand Privacy

User User IdentificationIdentification

MessageMessageLoggingLogging

IncompatibleIncompatibleSystemsSystems

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 13

Planning Writing Completing

Three-Step IM ProcessThree-Step IM Process

Revise

Proofread

Transmit

Acronyms

Etiquette

Professionalism

Conversational Tone

Overall Exchange

Coherence

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 14

Effective Workplace IMEffective Workplace IM

Limit ImpromptuMeetings

Send SimpleMessages

Avoid MultipleConversations

Maintain“SPIM” Filters

ScheduleUsage

ProtectConfidentiality

Avoid PersonalMessages

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 15

Effective Business Effective Business BlogsBlogs

Personal Personal Style & VoiceStyle & Voice

QuickQuickUp-DatesUp-Dates

InterestingInterestingTopicsTopics

ParticipationParticipation& Comments& Comments

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 16

Using Blogs in Using Blogs in BusinessBusiness

•Project Management

•Intranet Replacements

•Company News

•Customer Support

•Public Relations

•Media Relations

•Employee Recruiting

•Policies and Issues

•Crisis Communication

•Market Research

•Brainstorming

•Viral Marketing

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 17

Planning Writing Completing

Three-Step Blog Three-Step Blog ProcessProcess

Evaluate

Proofread

Post

Content

Style

Information

Audience

Purpose

Scope

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 18

Using Podcasts in Using Podcasts in BusinessBusiness

Audio-VideoAudio-Video

Training SessionsTraining Sessions

Product BrochuresProduct Brochures

Virtual Tours Virtual Tours

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 19

Planning Writing Completing

Three-Step Podcast Three-Step Podcast ProcessProcess

Revise

Rehearse

Record

Previews/Reviews

Transitions

Scripts/Outlines

Situation

Information

Organization

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 20

The Podcasting SystemThe Podcasting System

Basic Options Advanced Options

PC Microphone

PC Sound Card

PC Software

Audio Processor

Mixer & Microphone

Advanced Software

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 21

Distributing Blog and Distributing Blog and Podcast ContentPodcast Content

PodcatchersPodcatchersSyndicationSyndication AggregatorsAggregators

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 22

Connecting with Connecting with AudiencesAudiences

Feed CapabilitiesFeed Capabilities

DirectoriesDirectories

TaggingTagging

BlogrollsBlogrolls

TrackbacksTrackbacks