pendosocial marketplaces made simple

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• Pendo

• Assignment

• Get started

Pendo as service

• Idea

• Platform

• Market

• Target Group

• Accounting

Idea

Money : Commercial Economy = Pendo : Social Economy

Idea that by consciously designing an exchange mechanism one can stimulate a particular kind of human attitude or relationship.

Effects are always a function of the design

Idea

A robust, user friendly and secure state of the art web infrastructure that allows for the setup and maintenance of local exchange networks (Gultures) by people who have no technical skills nor a lot of time to do maintenance and moderation.

Imagined dichotomy

National Currency (Competitive and Scarce)

Individual Agent/Consumer

Commercial transaction

Social Economy

Complementary Currencies (Cooperative and Sufficient)

Friend/Family/Kinship group

Community exchanges

Commercial Economy

Platform

• Schemata

• Marketing Page

• Exchange Account

• Community page (Gulture)

Schemata

GultureGulture Gulture

Pendo

Member Member

Member

Public Gultures Private Gultures

Member Member MemberMember Member

Member

Purpose or Unique Selling points

Policy | How it works | What you can do with it

Sign Up and Examples

User Account Setting

Account Statement and Overview

Public Profile Page

Inventory of your Offers and Desires

Transaction module

List of Users

List of Offers and Desires

Individual Offer or Desire

Target groups

Willingness to join Pendo depends largely on social and economic believes and the social environment

Target groups

• Businesses (Authenticity, Biological and Local Feel Good, Ecological Awareness,…)

• Organisations (Sustainability, Social cohesion, education, governmental, not for profit,…

• Platforms (Sharing Economy, Peer-2-Peer, Community and Neighbourhood )

• Individuals (All above)

Examples

http://economyofhours.com/

Examples

https://samen-doen.nl/

Examples

Examples

http://elisehelpt.nl

Assignment

Develop a use-case for a Community (Gulture) in the form of an experiment/field trial

Assignment

Develop a use-case for a Community (Gulture) in the form of an experiment/field trial

Assignment

• Recruit subjects/participants and engage the community in your setup

• Investigate subjects/participant’s effect on their self-confidence and financial well-being

• Document the process, analyse results and present the outcome

Requirements• Community around a Creative/Attractive purpose

(Faculty clash, Basic Income,…)

• Min. 80 participants who commit to min. 4 hours per month of communal work

• Minimum of five meet-ups with participants during the process

• Top down approach (include businesses and organisations)

Process

• Initiation and starting phase (max 2 weeks)

• Design and preparation phase (max 2-3 weeks)

• Realisation and execution phase (min 8-10 weeks)

• Consolidation phase (max 2 weeks)

Initiation and starting phase

• Deliverables

• Engage the community (setup your account, add min. 3 offers and desires and conduct 7 exchanges of which three must be with members other then the team)

• Watch a list of video clips to get into the theme of this project (see via Twitter https://twitter.com/inPENDOwetrust)

• Write one blog post (max 700 words) and publish it on www.pendo.cc

• max. 1000 words: Exploration with individual plan and diagram

• PK style presentation (20 seconds per slide max 20 slides) Each member develops her/his own proposal and presents it. The team together with the client chooses the best idea. This idea will be the project the team will work on. Criteria: Originality, Feasibility, Impact

Individual Proposal• How to start?

• Create initial overall aim & potential objectives

• Map the potential end-user & partners

• Sketch the Gulture model (currency model)

• Sketch the setup within the requirements

• Provide rough estimate of the costs and write a basic project plan

Design and preparation phase• Deliverables

• Concept plan as detailed as possible

• Time plan / Project plan

• Budget plan (Deadline 5. February; 350 Euro please see PREMIUM Student Handbook) Additional Budget needs? SWOL Grant Proposal

• Technical requirement document with a detailed list of things you need to get it done and a description of how you get it

• Research material (questionnaire, interview structure, data sets)

• This stage depends on the idea choose in the previous stage. From this stage onwards you will work as a team with roles and responsibility. One of you will be in the lead with the communication for the client.

Team proposal - 2nd Phase• How to start?

• Invite end-user & partners to help with the design process

• Find common base between stakeholders

• Identify feasibility issues for the next phase

• Create milestone plan, funding overview, implementation and research plan

• Describe the concept as specific as possible (think about technical aspects you want or need)

• Consolidate partnerships

• Validate your research questions and methodology

Realisation and execution phase• Deliverables

• Activate admin systems + training

• PR and marketing campaigns

• Sign-up of pilot end-users

• Research activities (online-offline)

• Stimulate currency circulation

• Mid-Term presentation for the PREMIUM and the WORKSHOP organised by the Client (and another group of students in April)

• Regular monitoring reporting and sharing of results online

Team proposal - 3rd phase

• How to start?

• Develop and dissemination of PR and marketing materials

• Organise Publicity campaigns and write press releases?

• Setup and execute promotional and introductory events

• On-going support

Consolidation phase

• Deliverables

• Gathering and analysing research results.

• Consolidating of all recorded material

• Summary with recommendation/reflection of max 1400 words to the client

Your Resources

• Premium budget: 350 Euro | Additional budget via SWOL

• Client as co-creator for graphical, technical and networking support

• Supervisor for research support

• University and PREMIUM supports you

• Access to material (Dropbox: 1 book and background literature)

Accounting System

Provider Receiver

Every member starts with zero

Accounting

Provider Receiver

debit or negative balance

credit or positive balance

Accounting

debit or negative balance

credit or positive balance

Total amount is always zero

Transaction

Provider Receiver

Transaction

Provider Receiver

Service

Debit request

Transaction

Provider Receiver

Service

Debit request

Consumes

Approves

Pricing

1 Pendo = 1 Euro

It is not allowed to exchange Pendo for Euro

Dynamics

Providers have no claim to Receivers. Receivers have no obligation to Providers.

Provider Receiver

Dynamics

Provider ReceiverCommunity

positive balance = claim to the community negative balance = obligation to the community

Risks

• Increasing accumulation of credits

• Increasing accumulation of debits

• Default of members (with negative or positive balance)

• Speculation and Inflation

You

Problem: You have a high positive balance but no

service you want is offered by anyone in your community

You

Solution: Find a person that can provide services and is willing to accept Pendo in return.

Other

Other

You

Problem: You accumulated a high debit to the point

where providers refuse you to go even more into debit.

You

Solution: Ask what others need and provide

services that are demanded by your community.

Other

Other

You

Problem: You close your account. The account has

a negative balance as a result from services you consumed from the community.

You

Solution: There is no solution. Because

there is no problem.

Every positive balance is backed up by a service already provided.

The individual provider does not suffer a loos.

Other

The community looses a source of value and

carries a negative balance as an indicator of its health status.

Community

Beyond basic accounting

• All variable (credit limit/debit allowance/interest rates/demurrage/conversion (euro-pendo<>)

• Basic income or make everyone in a closed Gulture a millionaire via fiat lux

• Full control over membership

Get started• Expectations and success

• Achieve feasible results; work as team; be practical and aware of workflow change; have fun; induction as research method

• Deliverables (first phase)

• Sign up and start trading; Get on twitter; Watch clips and develop your idea

• Communication/practical info

• meeting can be scheduled; in phase 2 weekly or bi-weekly sprints;

Questions?