communication kick-off

15
communication Planning Phase 1

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What are we trying to achieve and what are the issues we should address as we go through this process?

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Page 1: Communication Kick-Off

communication Planning

communication Planning

Phase 1Phase 1

Page 2: Communication Kick-Off

Communication Maps: Goals

Communication Maps: Goals Enunciate the full range of groups and

communication options Show which groups are no longer active or are

under the radar Understand what information is public and what

is not, and make sure that is in-line with intentions Understand what communication is formal and

what is not Have a way to track how information patterns

change

Page 3: Communication Kick-Off

Communication LevelsCommunication Levels

Page 4: Communication Kick-Off

AgendaAgenda Ins and Outs

Expansion

Profiling

Streamlining

Surveys

Page 5: Communication Kick-Off

Ins & outsIns & outs

Ins If they were interested,

they’d figure out how to get in.

Outs If they needed people,

they’d make it easier to get in.

It’s so easy to get involved! It’s so hard to get involved!

This is so much work - how can we get more help?

That looks like so much work - I don’t think I have enough time/energy to help.

Key communication happens in informal channels or based on ‘inherent’ knowledge.

Rely on formal communication channels because they don’t have the ‘inherent’ knowledge or informal access.

Impasse = Stagnation

We’re so friendly - why don’t they want to participate?

They’re so close - why would they want more people to get involved?

It’s Ok, even liberal, democratic, egalitarian, tolerant, compassionate groups have them.

Page 6: Communication Kick-Off

ConsiderationsConsiderations

Is the current level of Ins and Outs acceptable? To some degree, the dichotomy will always exist, but you can question and evolve it.

Are there groups that need more members?

Are there groups which are full? How is that expressed without alienating people from the entire community?

Page 7: Communication Kick-Off

Assumption: Expansion

Assumption: Expansion

We are looking for more attendees.

We are looking for more members.

We are looking for more involved members and attendees.

Page 8: Communication Kick-Off

Expand PublicityExpand Publicity

Website Calendar

Newspapers (

http://calendar.denverpost.com/denver-co/venues/show/29696-1st-unitarian-universalist-church)

Online Calendars (http://artstozoo.org,

http://denver.citysearch.com/listings/denver-co-metro/unitarian/81291?what=unitarian)

Other Sites

YouTube, PodCasts, etc.

Page 9: Communication Kick-Off

Expand the ForumsExpand the Forums Public Announcements

College and Community College Invitations

Topical Groups

History and Follow-up

Page 10: Communication Kick-Off

Expand Attendee & Member

Opportunities

Expand Attendee & Member

OpportunitiesMake sure groups are accessible to ‘Outs’ as well as ‘Ins’

Offer group leader support so that involvement is less intimidating and more consistent

See where you can offer a range of involvement

Invite, rather than solicit

Cater communication to audiences and profiles

Use the power of ‘In’

Page 11: Communication Kick-Off

‘In’ Example: Ministry To All Members

‘In’ Example: Ministry To All Members

“Coffee and greeters today is being served by the Bridge group, which meets every third Monday at 7:00 pm.”

Promotes the group and identifies members

Gives Outs an informal, easy way into a conversation

People that know each other work together

Group organizes duties, coverage

People get cross-trained on tasks

Page 12: Communication Kick-Off

ProfilesProfiles

Lifestage Single Couples w/o children Younger family Older family (based on kid’s

ages) Empty Nest Retired

Interests Music - instrumental/choral Social Justice (specifics like

health, GLBT, children, etc.) Religious Education - age

ranges Spiritual Growth Social - Food Social - Outdoors Social - Family Social - Cultural Jobseekers Adoption Support

Shape Profile - good for more involved peopleBoth Individual Profiles and Family

Profiles can give even casual visitors a sense of place

Page 13: Communication Kick-Off

StreamliningStreamliningComfort Level - both method and repetition

Visceral Element - the power of paper

Overall information noise also necessitates repetition

Perceived lack of duplication

Actual lack of duplication

Page 14: Communication Kick-Off

ComparisonComparisonOnly nine of fifty topics overlap across ENewsletter, Unigram, and Bulletin

Inconsistencies increase perception of duplication

ENews Unigram Bulletin

Caring Corner Caring Corner

Worship This Sunday Worship Service Worship Service

Community Forum for the Mind & Heart

Community Forum Community Forum

Save the Date Calendar This Week at First Universalist

This Week in Religious Education

Spirit of the Child Religious Education Matters

Page 15: Communication Kick-Off

Surveys: GoalsSurveys: GoalsDetermine level of ins and outs

Understand gaps between involved and uninvolved

Know which technologies are influencers

Know which technologies are used vs. interesting

Assess specific content elements

Seed the idea of cooperative change - Hawthorne Effect