premium franchise opportunity - images.bizbuysell.com · customer satisfaction in an ... 17....
TRANSCRIPT
Since Bruster's
beginnings in 1989, our
commitment to
freshness hasn't
changed a bit. Our
founder Bruce Reed has
always been passionate
about going to great
lengths to deliver
premium quality. Our
product is made the old-
fashioned way, with slow
kettle processing and
designed specifically to
create the Bruster's
flavor. Our perfected
home-style mix is
delivered timely to each
store. It's a process that
simply makes Bruster's
Real Ice Cream a Scoop
Above the Rest.
OUR MISSION
Bruster’s is passionate about creating
superior products, enhancing
employee skill and striving to achieve
customer satisfaction in an
atmosphere that is simple and fun.
OUR IDENTITY
• 200 units & privately owned
• The best product
• Made on-site product
• Focused on mentoring youth
• Pleasant environment
• Established with 27 years of experience
• Commitment to driving sales for franchisees
Why is Bruster’s the RIGHT brand?
As though the ice cream was not enough…
• Consumer Picks, a prestigious Nation’s
Restaurant News survey, has ranked
Bruster’s a top 10 limited-service
restaurant for the past five years running.
• Entrepreneur Magazine
Franchise 500 brand list
• 15 consecutive quarters of same store
sales increases
Why is Bruster’s the RIGHT brand?
• Established 27 year veteran
• Generous territory of 6 miles or
75,000 in population
• No renewal fee
• Discounted franchise fee for multiple units
• 50% off franchise fee for Veterans
Sales History
• 2016 same store sales up 7%
• 2015 same store sales up 10%
• 2014 same store sales up 4.6%
Our Product
• Bruster’s controls our product from cow to cone
• Made on site fresh daily
• 150 recipes to choose from
• Up to 37 flavor features daily
• Full treat menu along with custom made cakes & pies
Industry Rankings
2015 Industry Rankings:
1. In-N-Out Burger
2. Bruster’s Real Ice CreamSEGMENT WINNER: FROZEN TREATS
3. Ben & Jerry’s
4. Häagen-Dazs5. Chick-fil-A
6. Rubio’s Fresh Mexican Grill
7. Tropical Smoothie Café
8. Marble Slab Creamery9. Papa Murphy’s Take ‘N’ Bake Pizza
10. Penn Station East Coast Subs
11. Sarku Japan
12. Rita’s Italian Ice13. McAlister’s Deli
14. Red Mango15. Charley’s Grilled Subs
16. Potbelly Sandwich Shop
17. Caribou Coffee
18. Panera Bread
19. Schlotzsky’s Deli
20. Raising Cane’s Chicken Fingers
21. Krispy Kreme Doughnuts
22. Jason’s Deli
23. Culver’s24. Which Wich
25. Peet’s Coffee & Tea
(Top 25 out of 111 Shown)
Two Design Options
• 1200 sq. foot in-line/ walk up design (drive thru
option available
• 1200 sq. foot free standing (drive thru option
available)
Real Estate Support
• Our team has
– outlined our “ideal” profile
– a network of brokers that you will be connected
with
– 3rd party financing available
Advantages
• Lower capital investment
• Ideal for owner operator
• Great option for a multiple unit approach
• Quicker opening time
• More sites to choose from
In-line
Walk Up
• 1,200 sq. Ft
• $275,000-
325,000 *
• Liquidity Min.
of $100,000
* Additional cost
with drive-thru
• 1,200 sq. Ft
• $531,000-
$1,324,000*
• Liquidity Min.
of $200,000
Free
Standing
* Demonstrates the min. to the
max
The Mobile Option
• Available ONLY to franchisees
• Many options depending on goals and
budget
– A variety of carts
– Trailers (examples to follow)
• Fantastic incremental sales opportunity
• Also wonderful for building brand awareness
Agreement Terms
• Franchise fee $30,000 ($15,000 for qualifying
Veterans)
• Territory- 6 miles or 75,000 in population (whichever
smaller)
• 10-year term with two10-year options to renew
• No renewal fee
• Royalties 5%
• Marketing contribution 3%
Conveyor Belt of Support
• Franchise Development
• Construction/Project Management
• Operations
• Training
• Marketing
• Locks arms through the discovery process:
– Prequalification
– Disclosure
– Due Diligence
– Franchise Awarded
– Site Selection
Franchise Development
Corey Wilde
Vice President of Franchise Development
Construction/Project Management
• Guides you from site to opening day
• Provides a comprehensive to-do list to
provide guidance with:
– Engineering process
– Site design
– Contractor questions
– Equipment ordering
– Construction
– Site preparation
Operations• Drive sales
• Reduce costs
• Enhance profitability
• Product quality control
• Maintain and improve
franchise relationships
• 2-4 visits annually
• Annual inspection
• Regional Meetings
Training
Bruster’s University
• Hands-on learning
• 10-day program
• Combination classroom and in-store
• Conducted monthly in Pittsburgh Area
• 2 leadership/owners required to attend for full session
• 2 team members on site for 7 additional days
Marketing
Increase Loyalty
(frequency of existing customers)
Increase Trial
(new customers)
Increase PartySize
Increase TicketSize
In-house agency to help increase each store’s sales
Jennie Brinker
Diane Fleming
Marketing Operations Manager/ Production Manager
Vice President of Marketing
PR Agency CRM/LoyaltySocial Media &
Community Mgmt Agency
Bruster’s Marketing Support Team
GinaNegley
CreativeDirector
BettyMichaels
MarketingCoordinator
KristieBonetti
Director of Marketing
Digital
During key traffic months, geo-targeted digital attracts customers within distance of each store
Actively Supporting Key Social
Media Channels
Snapchat
YouTube
Includes content calendar support for growth of individual store social media channels
Optimized Loyalty Program
NEW FOR 2017
No more punch cards!Rewards available on
the APP
NEW FOR 2017
Process/ Next steps
1 Complete pre-qualification form
2Review FDD
3Due Diligence
4Draft Agreement(s)
Award Franchise
Site Selection 6
5