Premium Detergent Brand, LAONHASE

2020.10.21

01. Brand Storytelling

- Brand’s Story

- Brand’s Image

02. Product Overview

- Product Type

- Features by Product Type

03. Product Feature

- Classification Feature

- Difference from Other Products

04. Marketing Point

- Online Marketing

- Offline Marketing

Contents

Brand’s Story telling

▪ Brand’s Story

▪ Brand’s Image

Brand’s Story

Laundry is considered a free and annoying routine that is

repeated periodically in everyday life

After the laundry, we all feel refreshed.

From this pleasant feeling, we can feel comforted, and healed.

Premium eco-friendly detergent brand LAONHASE is a

detergent that you've never seen before, never experienced in

the world

It gives a special experience to modern people who are tired in

repeated daily life.

Moreover, for the space conjugation of the laundry room and

one person furniture

It gives a luxurious interior effect due to its own developed

container.

Brand Personality Images

Product Overview

▪ Product Type

▪ Product Type Characteristic

Product Type

Laundry Detergent

• Capacity : 750ml

• Type : 6 kinds of incense

- Mermaids Dream

- Stolen Stars

- Angels Hug

- Forest Blessing

- Holy Purity

- [For Babies] Infant &

Toddler

Fabric Softener

• Capacity : 750ml

• Type : 6 kinds of incense

- Mermaids Dream

- Stolen Stars

- Angels Hug

- Forest Blessing

- Holy Purity

- [For Babies] Infant &

Toddler

Product Type

Fiber Deodorizer

• Capacity : 100ml / 750ml

• Type : Each of the 6 Fragrances

- Mermaids Dream

- Stolen Stars

- Angels Hug

- Forest Blessing

- Holy Purity

- [For Babies] Infant &

Toddler

Product Type

Product Type Characteristic

The feminine and familiar feelingof the bouquet type,the fascinating fragrance thatis good for daily use.

The refreshing feeling of the floral series,the heavy fragrance of Musk and Woody,and the sweet fragrance catch me.

Product Type Characteristic

Fresh with the sweet fruit flavorof peach and pineapple,coarse sandalwood andharmonious fragrance.

Product Type Characteristic

Product Type Characteristic

The most natural fragrancewith a fresh and sour fragrance,and it is a good for summer use.

Product Type Characteristic

Sweet aroma and warm feelingare mixed to help relax and stabilize.

Infant detergent with allergy free flavor,warm baby cotton flavor from beginningto end and harmonious flavorwith sandalwood.

Product Type Characteristic

Product Feature

▪ Classification Feature

▪ Difference from Other Products

Classification Feature

Laundry Detergent

➢ Difficult process to get a certification which is Vegan product

and is a friendly ingredient.

➢ Neutral detergent with a value of pH6.6,which can be used for hand washing and sensitive skin and clothes.

➢ No harmful substances (an animal surfactant, artificial preservative,chlorinated bleach, carcinogen, fluorescent whitening agent)

➢ There is a detergent with allergy free flavor, for the weak skinand sensitive It is safe and usable for baby clothes.

➢ High concentration detergent with strong washing powereven if only a small amount is used.

➢ The wool detergent which is usable in the fiberin which the delicate washing is necessary.

Fabric Softener

➢ Difficult process to get a certification which is Vegan product and

is a friendly ingredient.

➢ It contains vegetable surfactants other than coconut-derived surfactants,so there is no concern of washing machine failure due to nozzle blockage.

➢ No harmful substances (an animal surfactant, artificial preservative,chlorinated bleach, carcinogen, fluorescent whitening agent)

➢ The fiber softener with allergic free flavor for weak and sensitive skin.the environment-friendly fiber softener which is safe to use for the baby clothes.

➢ EQ-free (Esquatter 4th ammonium) using components of Class 2 safety,so a fabric softener made of safer ingredients.

Classification Feature

Fiber Deodorizer➢ Difficult process to get a certification which is Vegan product and

is a friendly ingredient.

➢ Eau de perfume-grade,which is longer than other fiber deodorant products.

➢ TOP / HEART / BASE notes can all smell different flavors like perfume.

➢ It does not contain harmful ingredient,so it can be used safely such as bedding as well as clothes.

➢ The fiber deodorant with allergic free flavor for weak and sensitive skinthe environment-friendly fiber deodorant which safes in the baby clothes.

➢ It is composed of 100ml product and the bulk 750ml productwhich is good for rationally purchase.

Classification Feature

Differences from Other Products

➢ The petal (bead) made into the natural extract contains Anti-allergy, antimicrobial,anti-atopy, whitening, moisturizing, sebum control effect.

➢ The flavor line of the washing detergent / fiber softener / fiber deodorant is similarit can maintain the long fragrance from the instant of washing to the moment going out.

➢ By developing containers for single-person households and all products for the spaceutilization of the laundry room, the interior effect is given / LED lighting holdercan be used to create mood lights.

➢ There is also an allergy free line product that can be used without worryingabout baby clothes.

➢ because it was mixed by the method of studying the high-end perfume directlyYou can experience a scent you have never taken.

➢ It is composed of 6 different scents, so it can be mixed directly with scentsthat suit your taste, so you can own a luxurious scent.

Marketing Point

▪ Online Marketing▪ Offline Marketing

Online Marketing

By emphasizing differentiated design and distinctive formulations, we use imageswith luxurious and clean feeling.(SNS marketing suitable for visual appeal)

He emphasized that he can present a sensible gift from a reasonable premium gift set consideringthe price and practical aspects.

It is a product certified by the British Vegan Association, which has a difficult certification process,and emphasizes that it is a product of friendly ingredients.(Use Vegan keywords such as viral, SNS,and performance marketing)

There is also an allergy free-flavored line product withno allergens, emphasizing that the whole family, including the baby, can use it.(Note that there are allergic-free products, such as viral, SNS, and performance marketing.)

Online Marketing

Offline Marketing

Participated in exhibitions related to Vegan,and experienced direct poetry,in the high-recognition about product and brand oversimmonsdirect emphasis on the friendly product.

Participating in offline stores such as gift shops,department stores, and general malls direct experienceof the speciality of the fragrance by experiencingthe direct poetry, DP is given the curiosity about product the LED lighting holder.

Thank you.