premier musselacademy talk on the musselworld 3.0
DESCRIPTION
This presentation is one of the three talks held for Premier Mussel Academy in Yerseke, Zeeland the Netherlands 03-06-2014 held by Jeroen Vinkesteijn of Creative Masters.TRANSCRIPT
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June, 3th 2014Premier Mussel Academy presentation 1
The new mussel world
*Opportunities and threats for organizations
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June, 3th 2014Premier Mussel Academy presentation 2
Outline
• https://www.linkedin.com/in/jeroenvinkesteijn • @jvinkesteijn• Slideshare http://www.slideshare.net/JeroenVinkesteijn/
musselacademy
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June, 3th 2014Premier Mussel Academy presentation 3
Why mussel 3.0?Opportunities in marketing, PR and research
*Insights in consumers behavior
*Trends (in food)
*Marketing research on competitors – competing products
*Product innovations – presentations
*Advertising
*Get creative, get ideas: how do people talk about….
Three basic steps on social media
*Listen
*Engage
*Act
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June, 3th 2014Premier Mussel Academy presentation 4
Step 1 Just listen and learn…
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June, 3th 2014Premier Mussel Academy presentation 5
Step 2 Do you want to engage?
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June, 3th 2014Premier Mussel Academy presentation 6
Step 3 Acting actively
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June, 3th 2014Premier Mussel Academy presentation 7
You will like this in a minute….
ZandtangerwegMgr. Bricola silicone
Suzanne Whelan
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June, 3th 2014Premier Mussel Academy presentation 8
So we will check four methods
* 1 Offline Google Ngrams
* 2 Online Google Trends-Insights-Zeitgeist
* 3 Platform Search Twitter (deep) search
* 4 Social media monitoring: professional search by using Coosto
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June, 3th 2014Premier Mussel Academy presentation 9
Semantics
*Mossel, oester
*Mussel, oyster
*Moule, huître
*Muschel, Auster
*Mitilo, ostrica
*Мидия, устрица
http://en.wikipedia.org/wiki/Semantics
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June, 3th 2014Premier Mussel Academy presentation 10
Test* Let’s bring the money to the bank
http://en.wikipedia.org/wiki/Semantics
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June, 3th 2014Premier Mussel Academy presentation 11
Tags
* Description
* Finding
* Techniques
* Now everywhere
http://www.ehow.com/info_8670414_internet-tags.html?ref=Track2&utm_source=ask
http://deeperweb.com/
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June, 3th 2014Premier Mussel Academy presentation 12
Complicated?
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June, 3th 2014Premier Mussel Academy presentation 13
Step 1 Just listen and learn…
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1 - Link with reality Ngrams
https://books.google.com/ngrams/
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June, 3th 2014Premier Mussel Academy presentation 15
Books and publications
http://www.amazon.co.uk/The-Mussel-Cookbook-S-Hurlburt/dp/0674595424
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June, 3th 2014Premier Mussel Academy presentation 16
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June, 3th 2014Premier Mussel Academy presentation 17
2 – Google trends, internet seach
Moule
Muschel
MusselMoss
el
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June, 3th 2014Premier Mussel Academy presentation 18
Indicators in trends
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June, 3th 2014Premier Mussel Academy presentation 19
So, indicators?
Zandtangerweg
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Other indicators
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June, 3th 2014Premier Mussel Academy presentation 21
More in depth Google Trends
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Wrong leads, Google Trends
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June, 3th 2014Premier Mussel Academy presentation 23
More in depth Trend and region
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June, 3th 2014Premier Mussel Academy presentation 24
Even more in depth: searchterms
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June, 3th 2014Premier Mussel Academy presentation 25
And more….popularity, time and region
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3 Platform search social media Twitter
https://twitter.com/search-advanced
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June, 3th 2014Premier Mussel Academy presentation 27
Twitter discussions
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4 Professional search Coosto
* Social media monitoring
http://www.coosto.com/uk/
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Results mosselen posts, location
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June, 3th 2014Premier Mussel Academy presentation 31
Trending topics related to Mosselen on social media in a tagcloud
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Where, who, what, reach..
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Sentiment and activities in posts related to Mosselen
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June, 3th 2014Premier Mussel Academy presentation 34
Step 2 Do you want to engage?
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Acting actively
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Step 3 Acting actively
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June, 3th 2014Premier Mussel Academy presentation 37
So….
* There is much for free out there, try out
* Use tags! Think of semantics
* Hire the right professionals for maximum effect!
* Way to encounter the mussel-customers: be creative!
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CU @ walking dinner
• https://www.linkedin.com/in/jeroenvinkesteijn • @jvinkesteijn • Slideshare http://www.slideshare.net/JeroenVinkesteijn/
musselacademy
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June, 3th 2014Premier Mussel Academy presentation 39
Different things?
*The internet
*Social media