INTRODUCTIONto

INTRODUCTIONto to to

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In Our 12th Year

Jeffrey P. Uter, CEO and Program LeaderHas guided strategic planning, real estate development and project management on over 2000 projects, and programs valued over $3 billion in a 30-year career. Proven expertise in program planning, administration and

t t l d t t d Vi P id t f BSW I t ti l Di t f R t t Pl i d management controls demonstrated as Vice President of BSW International, Director of Restaurant Planning and Design at Taco Bell and Senior Project Manager at Walt Disney Imagineering on themed-entertainment and hospitality programs, and with notable clients such as Wal-Mart, Home Depot, Marriott, Mars Retail, Inc., Darden Restaurants, Dunkin Brands and Longhorn Steakhouse. Jeff holds his BS in Civil Engineering from Loyola Marymount University, and his Master’s degree in Business Administration from University of La Verne.

James E Wilson COO and Construction LeaderJames E. Wilson, COO and Construction LeaderHas over 30 years senior level experience guiding the design & construction process with highly developed skills honed on complex, large-scale projects and multi-unit rollouts throughout North America. As a principal in regional construction firms, has managed diverse building programs for corporate clients such as NuMedHospitals, Sizzler International and 24Hour Fitness, and contracted private commercial, retail & hospitality, as well as public institutional projects. Served as North American Director - Engineering & Construction for Sanyo USA, developing domestic and offshore markets for industrial technology and building products. James is a licensed B -p g gy g p JGeneral contractor and also holds C10 (Div 6 – Millwork) and C20 (Div 15 – HVAC) specialty licenses and concurrently serves as President of affiliate Wilco Building Group.

Mark Godward, Operations Engineering Leader (East Coast)Currently Principal for Foodservice Productivity Group, Mark’s 26 year career began with Ford Motor Company, then moved up through increasingly responsible positions at Tompkins Associates General Tire and Rubber then moved up through increasingly responsible positions at Tompkins Associates, General Tire and Rubber Company, and Taco Bell. Mark left Taco Bell to found Strategic Restaurant Engineering (SRE), providing operations engineering consulting to the restaurant industry. Mark has pioneered the application of industrial engineering techniques in the foodservice industry and has written a chapter for the new edition of the Maynard Industrial Engineering Handbook on this subject. The Maynard Handbook is the primary source used by all industrial engineers for descriptions and information on the application of standard techniques and principles. Mark has been widely published and is often requested as a guest speaker at industry events. He has r i d r l rd in luding th 2006 C n ult nt f th Y r fr m F d r i E uipm nt & Suppl ll

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received several awards including the 2006 Consultant of the Year from Foodservice Equipment & Supply as well as the Taco Bell President's Award.

In Our 12th Year

Rick Shoffstall – Operations Engineering Leader (West Coast)With over 20 years experience, Rick was most recently a Principal and Vice President of Client Projects at Strategic Restaurant Engineering (SRE). Rick has spent the past 15 years using his detailed and systematic problem-solving approach to provide significant impact to a large variety of foodservice clients Rick has repeatedly demonstrated approach to provide significant impact to a large variety of foodservice clients. Rick has repeatedly demonstrated his ability to combine his project management skills with his engineering expertise to deliver quantifiable results in the areas of labor management, process engineering, and facilities design. Rick’s ability to determine the root cause of an issue, to leverage the current strengths of a concept, and to prioritize the most significant improvement opportunities allows him to consistently deliver immediate and lasting results. Rick holds a B.S.-IE degree from Cal Poly San Luis Obispo, where he graduated first in his class from the Industrial and Manufacturing Engineering program.

OTHER TEAM MEMBERS AND PARTNERS

LENDER NETWORK PROJECT MANAGERS FINANCIAL ANAYLYSTS FINANCIAL ANAYLYSTS ARCHITECTURE EQUIPMENT MILLWORK CONSTRUCTION

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What We Do

PROGRAM OVERVIEW

LABOR MANAGEMENT

ROLL-OUTFINANCINGFACILITY STANDARDSMANAGEMENT

Program Management

P R E i i

Project Management

O ’ R t ti

Business Consulting

B i Pl P ti

STANDARDS

Operations Engineering

Q tit ti A l i Process Re-Engineering

Time & Motion Studies

Capacity Planning

Owner’s Representation

Technical Site Assessment

Design-Build Contract

k/

Business Plan Preparation

SBA Loan Packaging

Commercial Lending

Quantitative Analysis

Labor Standards

Labor Deployment and Work Content

Concept Design

Work Station Design

Prototype Standards

CM at-risk/Contracting

FF&E Procurement

Equipment Leasing

Detailed Cost Analysis with GMAX commitment

Work Content

On-Line Labor Software

12/23/2009 4Cost and Schedule Control Systems

Why We Typically Get Involvedy yp y

• Paying Too MuchPaying Too Much• Not hitting returns• Facility not communicating brand identityy g y• Not meeting growth objectives• Organizational Constraints

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Our Results

•Change in product or process that yields positive results

l % %•Capital Investment Savings: 5%-25%

•Increased Labor Productivity: 1-3% of sales

•Increased throughput capacity: 10-25%

•IRR Improvement: 1-3 pts

•Speed of Service and Quality Improvement

•Time to Market through Streamlined ProcessTime to Market through Streamlined Process

• Elimination or Change of Non-Value Assets/Steps

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Sample Of ClientsSample Of Clients

Restaurants Retail• Togo’s Eateries• Pizza Hut• Melting Pot

• ARCO AM/PM• Levi Strauss Signature• M&M’s Worldg

• Focus Brands• Red Lobster• Olive Garden

• 24 Hour Fitness• Santa Monica Eye Group• Earth Bar• Olive Garden

• Pick Up Stix• Popeye’s Chicken

• Earth Bar

Start-Ups• Planet Hollywood • Burger King• Carl’s Jr.

• Laundry Centers of America• Uno Mas• Foreman’s Steakhouse

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Pick Up Stix

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Levi Strauss Signature

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Melting Pot

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Togo’s Sandwichesg

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M&M’s World NY

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Core Principles

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Re Engineering PhilosophyRe-Engineering Philosophy

The Productivity Paradox◦ Do MORE with LESS◦ Improve service ANDp

reduce cost - Simultaneously Aspects of productivity◦ Labor PerformanceLabor◦ Equipment◦ Technology◦ Menu/ingredients Process

Improvements

Productivity

/ g◦ Capital

Productivity eliminates tradeoffs

Improvements

tradeoffs

Eliminate -- Simplify -- Automate

Principles Of Concept LifecyclePrinciples Of Concept Lifecycle

maturemature agingaging

VOLUME($ or UNITS)

growthgrowth

conceptconcept

embryonicembryonic

Product Definition Product Refinement Product Re-design

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TIME

Influences On Restaurants

C D dC D d

StorageStorage ParkingParkingFinancingFinancing

$$

Consumer DemandsConsumer Demands

POSPOSConceptConcept

SignageSignage

Ri kRi k

Operation ProcessesOperation Processes

C t P li iC t P li i

LightingLighting

MaintenanceMaintenance

AdvertisingAdvertising

POSPOS

CompetitionCompetition

ConceptConcept

Land SizeLand Size

RiskRiskCorporate PoliciesCorporate PoliciesMaintenanceMaintenance

DecorDecor

SecuritySecurityKitchenKitchen

CompetitionCompetitionEquipmentEquipment

SmallwaresSmallwares

Jurisdictional RequirementsJurisdictional Requirements

Building SystemsBuilding SystemsSafetySafety

TrashTrash

FoodFood

SmallwaresSmallwares

Developer/LandlordDeveloper/LandlordSeatsSeats

12/23/2009 19Competition for share of space and $ is fierce !!!

Our Approach

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OVERVIEW

PROGRAM RE-ENGINEERING

Prototype Standards

Market PlanningCriteria

ly In

form

atio

n

SiteTracking

Standards Criteria

Pro-FormaModels

Tim

e

On-Line Access

PROJECTS

TechnicalSite Financing

PermitDocs

PermitReady

Construction& FF&E C of O

Site Selection& LOI

AssessmentDocs Ready

Install& LOI

PROGRAM APPROACH

Assess Baseline Re-engineer ImplementAssess• Initial assessment

• Understand your concept

• Analyze strengths & challenges

Baseline• Develop baseline

• Program Charter• Time & motion

studies• Process maps

Re engineer• Process

improvements• Change the day to

day way you do business

Implement• New Prototype

Standards Package• Update labor system

with process improvementschallenges

• List of opportunities• Results in strategic

master plan for operations and Facilities i t

• Process maps• Labor standards• Preliminary labor

guidelines• Pro-Forma Model

• Allows control of

business• Assists in…

• Reducing costs• Simplifying

methods• Increasing profit

improvements• Re-Baseline Pro-

Forma Model• Project Procurement

Strategy

improvement Allows control of costs in current system

• Base for improvement

• Facility Design Alternatives

• Graphics Alternatives

Site Information Report to PMA

RESite Selection/LOI

RE/FE

Technical Site Assessment

PMA

GMP to FEPMA

Sign GMP Contract

FE

Negotiate LeaseRE/FE

Sign ATP for TSAFE

CONSTRUCTION DOCUMENTS

PMA

Order Long Lead Equipment and

MaterialsPMA

Set Up Suppliers and Contractors

PMA

Obtain PermitsPMA

Obtain Sign Survey

Demo Site, if necessary

PMA

Permits ReadyCity

ConstructionPMA

Order all FF&EPMA

Install Exterior SignsPMA

FF&E Delivered to SitePMA

FF&E InstallPMA

C of OPMA

Final Test & AdjustPMA

Turnover and Final Punch

FE

Site ApprovalFR

Franchisee

Franchisor

Premier Management Alliance, LLC, or Affiliates

Real Estate Broker

TEAM LEGEND Includes all capital investment for complete store build-out and delivery.Shared 50/50 savingsSingle Point Accountability for FF&E Purchasing.Single Point Accountability for Franchisor CoordinationAllows Franchisee to focus on OperationsLimits Franchisors Liability

Sign Engagement Agreement

Provide Pre-Lim Information FE Eligible

Complete Loan Application Package

Package to Lenders Loan Approval

And Funding

FINANCING PROCESS

Why Us?Why Us?

• We offer “Guaranteed Maximum Price” Contract that meets your investment target.

• We “Guarantee” Compliance to Standards.• Single Point Accountability• Integrity and Experience of our Team Membersg y p• Disciplines of Management and Engineering• We are Relentless• Exposure to over 100 concepts

12/23/2009