prelim survey data 9 17-11

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My Report Last Modified: 09/18/2011 1. Hello, we are conducting a market survey of those who lease and/or rent properties and would appreciate your feedback. Please select one that applies to you below: # Answer Response % 1 Are you a tenant? 31 61% 2 Are you a landlord? 13 25% 3 Are you BOTH? 7 14% Total 51 100% Statistic Value Min Value 1 Max Value 3 Mean 1.53 Variance 0.53 Standard Deviation 0.73 Total Responses 51

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EZ Lease Preliminary Survey Data (as of 9/17/11)

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Page 1: Prelim survey data 9 17-11

My Report

Last Modified: 09/18/2011

1. Hello, we are conducting a market survey of those who lease and/or rent properties and would appreciate your feedback. Please select one that applies to you below:

# Answer Response %

1 Are you a tenant?

31 61%

2 Are you a landlord?

13 25%

3 Are you BOTH? 7 14%

Total 51 100%

Statistic Value

Min Value 1

Max Value 3

Mean 1.53

Variance 0.53

Standard Deviation 0.73

Total Responses 51

Page 2: Prelim survey data 9 17-11

2. As a landlord, How many rental units do you own? (select from dropdown menu)

# Answer Response %

1Select from dropdown menu:

0 0%

2 1 11 58%

3 2 3 16%

4 3 1 5%

5 4 0 0%

6 5 1 5%

7 6 1 5%

8 7 0 0%

9 8 1 5%

10 9 0 0%

11 10 0 0%

12 More than 10 1 5%

Total 19 100%

Statistic Value

Min Value 2

Max Value 12

Mean 3.63

Variance 8.13

Standard Deviation 2.85

Total Responses 19

Page 3: Prelim survey data 9 17-11

3. As a landlord, do you manage your properties yourself or do you have help?

# Answer Response %

1 On my own. 15 75%

2 Use a property manager.

5 25%

3 Use of a realty professional.

0 0%

Total 20 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.25

Variance 0.20

Standard Deviation 0.44

Total Responses 20

4. If you do NOT use a property manager, why not?

# Answer Response %

1 Reason 1: 15 100%

2 Reason 2: 3 20%

3 Reason 3: 1 7%

4 Reason 4: 0 0%

Page 4: Prelim survey data 9 17-11

Reason 1: Reason 2: Reason 3: Reason 4:

Not that difficult to manage one property

cost

Cost

Price

cost

Simple set-up no need for manager

Expensive

Cost/Value

inability to solve complex problems not worth cost

Too expensive

Too expensiveUse one on-site person for day to day

Don't manage the property as well as we do

cost

Cost - high percentage of rent payment

Ease of getting it rented for free - Craigslist

Cost I can manage it myself

charge a high fee

Statistic Value

Min Value 1

Max Value 3

Total Responses 15

Page 5: Prelim survey data 9 17-11

5. If you have help, please indicate if it is a property management company or real estate professional. (check all that apply)

# Answer Response %

1Property Management Company

5 100%

2 Real Estate Professional

1 20%

3

Please enter name(s) of company/group (separated by commas):

1 20%

Please enter name(s) of company/group (separated by commas):

triumph

Statistic Value

Min Value 1

Max Value 3

Total Responses 5

Page 6: Prelim survey data 9 17-11

6. If you use a management company/professional, how long have you used them for? (select from dropdown menu)

# Answer Response %

1Select from dropdown menu:

0 0%

2 1 year. 0 0%

3 2 years. 1 20%

4 3 years. 3 60%

5 4 years. 0 0%

6 5 years. 0 0%

7 More than 5 years.

1 20%

Total 5 100%

Statistic Value

Min Value 3

Max Value 7

Mean 4.40

Variance 2.30

Standard Deviation 1.52

Total Responses 5

Page 7: Prelim survey data 9 17-11

7. How many successful rentals have they closed for you? (select from dropdown menu)

# Answer Response %

1Select from dropdown menu:

0 0%

2 1 time. 2 40%

3 2 times. 1 20%

4 3 times. 1 20%

5 4 times. 0 0%

6 5 times. 0 0%

7 More than 5 times.

1 20%

Total 5 100%

Statistic Value

Min Value 2

Max Value 7

Mean 3.60

Variance 4.30

Standard Deviation 2.07

Total Responses 5

Page 8: Prelim survey data 9 17-11

8. When using an external company, how do you rank the value of the services they provide (with "1" being MOST IMPORTANT and "5" being LEAST IMPORTANT).

# Question 1 2 3 4 5 Responses

Mean

1 a) Price 7 2 0 0 0 9 1.22

2 b) Proximity to property

2 2 3 2 0 9 2.56

3c) Knowledge about neighborhood

2 4 1 2 0 9 2.33

4 d) Accessibility

4 3 1 1 0 9 1.89

5 e) Small firm 0 0 3 1 5 9 4.22

6f) Other? Enter here and rank:

3 0 0 0 0 3 1.00

f) Other? Enter here and rank:

Deliver on value proposition ( larger negotiating power for insurance, etc.) and lower cost

no padding in the fees

Statistic a) Price b) Proximity to property

c) Knowledge about

neighborhood

d) Accessibility

e) Small firm

f) Other? Enter here and rank:

Min Value 1 1 1 1 3 1

Max Value 2 4 4 4 5 1

Mean 1.22 2.56 2.33 1.89 4.22 1.00

Variance 0.19 1.28 1.25 1.11 0.94 0.00

Standard Deviation

0.44 1.13 1.12 1.05 0.97 0.00

Total Responses

9 9 9 9 9 3

Page 9: Prelim survey data 9 17-11

9. As a landlord who is LOOKING or WHILE LEASING to a tenant, what are your top 3 pain points and what tools (online or offline) do you currently use to manage them? (Examples: dealing with payments physically, finding tenants, negotiating the agreement, etc.)

Default - 1

Pain Point Tools/Resources Used (if any)

Search for a new Tenant when the current one wants to vacate after the lease

use craigslist to post ads

background check internet

Finding tenants Craigslist

maintenance PropManager

Good tenant None

finding tenants craigslist

Finding tenants Craigslist

dealing with repairs handle them just like your home

Finding Tenant craigslist

meeting prospects at property (lots of no shows) book multiple appointments simultaneously to improve yield

Preparing property to be rented Maid service, handyman

Reliable on-site manager to show properties

ability to pay rent on time credit scores , references

Maintainence local service providers

finding tenants mgt. company

Finding quality tenants Craigslist

screening the tenant applications credit rating agency report

Collections Lawyer

Default - 2

Pain Point Tools/Resources Used (if any)

fix anything that is broken at home such as appliances

hire a local handyman to get those fixed

finding qualified tenants internet

Deposit disputes

Contracts Modify contract for different tenants

background check credit check

Receiving payments N/A

Page 10: Prelim survey data 9 17-11

dealing with late payments keep finding them

Maximizing Value craigslist

re-posting craiglist ads keep draft ad copy locally to copy and paste

Showing property My time

Keeping vacancies down advertising in local papers, word of mouth with tenants

fixing appliances maintenence contracts

determining market rates web resaerch

Dealing with payments Email & Phone

repairs/maintenance arrange for contractors

Property maintenance Property manager

Default - 3

Pain Point Tools/Resources Used (if any)

worry about monthly rental payments send a mail to tenant if the check is not received by the 5th of every month

keeping up with new laws internet

Finding reliable handymen Craigslist

payment direct deposit

Negotiating the agreement N/A

not knowing what types of people you're leasing to

credit check

Responding to maintenance self

Screening / qualifying tenants Tenant verification service

High utility usage by tenants but heat is paid for by landlord

have considered individual metering, but payback hasn't been there.

visiting/surveying neighborhood trends periodic visits to area

Maintenance

payments keeping track of payments

Financing acquisitions Mortgage banker

Statistic 1 2 3

Min Value - - -

Max Value - - -

Total Responses - - -

Page 11: Prelim survey data 9 17-11

10. As a landlord LOOKING or WHILE LEASING to a tenant, what are your top 3 "easiest to do" landlord tasks and what tools do you currently use to manage them?(Example: completing a reputation check, finding tenants, negotiating the agreement, etc.)

Default - 1

Easiest to do Tools/Resources Used (if any)

check their credit score ask them to submit a copy of the latest credit score

credit check internet

Getting paid direct deposit

finding a property manager word of mouth

collect rent give them deposit slip

negotiating agreement previous agreements

Credit Check Agency

posting the ad

collecting payment tenant uses bill pay

create lease made own form field Word template

Finding tenants Craigslist, newspaper ads

reputation check Use service. Have to pay but pass cost along to applicant

lease contracts online

finding tenants Craigslist

collecting rent mgt. company

Negotiating terms

putting the ad craigslist

Lease negotiations Self

Default - 2

Easiest to do Tools/Resources Used (if any)

get references from previous places send the earlier landlord a mail or make a phoen call

advertising internet

finding a tenant PropManager

repairs give them handyman's contact information

listing unit craigslist

Lease contract Lawyer

docs california has a great landlord packet available on website

Receiving rent Direct deposit

Page 12: Prelim survey data 9 17-11

maintenance have solid maintenace staff

manage bills online

lease negotiation legal forms

building maintenance HOA dues covers this

Marketing the homes

agreement free template

Acquisitions Property broker

Default – 3

Easiest to do Tools/Resources Used (if any)

meet the new prospective tenant personally to get a feel whether they will be good tenants

meet at the rental property

collecting rent PropManager

Renewal Contract N/A

taxes well understood in turbotax

Getting the agreement signed Standard lease agreement

credit/reputation check credit bureau; online resources

Dispositions Broker

Statistic 1 2 3

Min Value - - -

Max Value - - -

Total Responses - - -

Page 13: Prelim survey data 9 17-11

11. As a landlord, if a tool/site was available that could make rental process easier for a landlord, how would you rate the importance of the following features?

# Question Not Important

Somewhat Important

Very Important

Responses Mean

1

a) Reduced costs for paid landlord services (e.g. renter credit check)

2 8 10 20 2.40

2 b) Tools to set up lease contracts

7 7 6 20 1.95

3

c) Convenience of one tool/site for exploring properties, negotiating rent, finalizing the lease contract, paying for rent and an integrated communication tool with the landlord

5 10 5 20 2.00

4

d) Easy to use and well designed website

2 8 10 20 2.40

5

e) Renter and landlord matching (think eHarmony for rentals)

3 9 8 20 2.25

6

f) Tenant reputation history (ie. on-time payment, good tenants)

0 3 17 20 2.85

7 g) Integrated communication tool for landlords

9 8 3 20 1.70

Page 14: Prelim survey data 9 17-11

and renters

8

h) One credit/reputation check for multiple potential landlords

6 9 5 20 1.95

9 i) Access to many renters/users

3 7 10 20 2.35

10 j) Ability to post videos/photos

4 9 7 20 2.15

11k) Online application submission

3 7 9 19 2.32

12 l) Other: 0 1 0 1 2.00

13 m) Other: 0 0 0 0 0.00

14 n) Other: 0 0 0 0 0.00

l) Other: m) Other: n) Other:

handyman

Instant tenant credit check: PRESTO! Your score sucks? Don't even apply. Thanks & have a nice day :)

Page 15: Prelim survey data 9 17-11

Statistic a) Reduced costs for

paid landlord services

(e.g. renter credit check)

b) Tools to set up

lease contracts

c) Convenience of one tool/site

for exploring properties, negotiating

rent, finalizing the lease contract,

paying for rent and an

integrated communication

tool with the landlord

d) Easy to use

and well designe

d website

e) Renter and

landlord matching

(think eHarmon

y for rentals)

f) Tenant reputation history (ie.

on-time payment,

good tenants)

g) Integrated communication

tool for landlords and

renters

h) One credit/reputation

check for multiple potential landlords

Min Value 1 1 1 1 1 2 1 1

Max Value

3 3 3 3 3 3 3 3

Mean 2.40 1.95 2.00 2.40 2.25 2.85 1.70 1.95

Variance 0.46 0.68 0.53 0.46 0.51 0.13 0.54 0.58

Standard Deviation

0.68 0.83 0.73 0.68 0.72 0.37 0.73 0.76

Total Responses

20 20 20 20 20 20 20 20

Page 16: Prelim survey data 9 17-11

12. As a landlord, how do you currently screen for tenants? Please explain below:

Text Response

Check their credit score and history and also meet them personally

call references, check current residence, credit check

Income

My property manager handled it.

Interviews

credit check, credit score, previous residences

Random

property manager does it

Check where they work, gender, age, credit check

personal meetings, credit, reference

review applications, credit report

I use a tenant verification service. I have not been pleased with the company, and will probably seek another service.

credit check and reference check.

references, credit checks, employer records

A friend who is a mortgage broker

Management company does this, but the biggest things I look for are credit score & employment (salary level)

Yes - through an application process

using a credit rating agency and personal interviews

Via property management company

Third party credit research and confirmation of income from employment

Statistic Value

Total Responses 20

Page 17: Prelim survey data 9 17-11

13. Would you be interested in a tool that helps you screen for good tenants?

# Answer Response %

1 Yes 19 95%

2 No 1 5%

Total 20 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.05

Variance 0.05

Standard Deviation 0.22

Total Responses 20

14. How much are you willing to pay for that service?

# Answer Response %

1 Up to $10. 5 25%

2 Up to $20. 2 10%

3 Up to $50. 11 55%

4 Up to $100. 1 5%

5 More than $100.

1 5%

Total 20 100%

Statistic Value

Min Value 1

Max Value 5

Mean 2.55

Variance 1.21

Standard Deviation 1.10

Total Responses 20

Page 18: Prelim survey data 9 17-11

15. Would you be comfortable doing this task online (e.g. via computer, smartphone, etc.)?

# Answer Response %

1Not comfortable at all.

0 0%

2 Somewhat comfortable.

2 10%

3 Very comfortable.

18 90%

Total 20 100%

Statistic Value

Min Value 2

Max Value 3

Mean 2.90

Variance 0.09

Standard Deviation 0.31

Total Responses 20

16. How important is this service of screening good tenants to you?

# Answer Response %

1 Not important. 1 5%

2 Somewhat important.

3 15%

3 Very important.

16 80%

Total 20 100%

Page 19: Prelim survey data 9 17-11

Statistic Value

Min Value 1

Max Value 3

Mean 2.75

Variance 0.30

Standard Deviation 0.55

Total Responses 20

17. As a landlord, how do you currently set up leases? Please explain below:

Text Response

on my own , using the standard California lease agreement

use format from Nolo

I use an existing contract and just change a few parameters

My property manager

modify contracts for different tenants

have a template, pdf

Agency/lawyer

proprrt manager does it

Yes

california docs

use Word template

I have a standard lease agreement that I use.

Have standardized leasing form.

ummm, you go online, print out a contract and make people sign it. pretty damn simple.

I'm a lawyer

Mostly pre-formatted leases; pretty standard fare. If I needed any help, there's always Legalzoom, no?

I use a template on my computer

standard template

via property management company

Standard proprietary template

Page 20: Prelim survey data 9 17-11

Statistic Value

Total Responses 20

18. Would you be interested in a tool that helps you easily set up leases?

# Answer Response %

1 Yes 10 50%

2 No 10 50%

Total 20 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.50

Variance 0.26

Standard Deviation 0.51

Total Responses 20

19. How much are you willing to pay for that service?

# Answer Response %

1 Up to $10. 10 59%

2 Up to $20. 4 24%

3 Up to $50. 1 6%

4 Up to $100. 1 6%

5 More than $100.

1 6%

Total 17 100%

Page 21: Prelim survey data 9 17-11

Statistic Value

Min Value 1

Max Value 5

Mean 1.76

Variance 1.44

Standard Deviation 1.20

Total Responses 17

20. Would you be comfortable doing this task online (e.g. via computer, smartphone, etc.)?

# Answer Response %

1Not comfortable at all.

1 5%

2 Somewhat comfortable.

2 11%

3 Very comfortable.

16 84%

Total 19 100%

Statistic Value

Min Value 1

Max Value 3

Mean 2.79

Variance 0.29

Standard Deviation 0.54

Total Responses 19

Page 22: Prelim survey data 9 17-11

21. How important is this lease contract service to you?

# Answer Response %

1 Not important. 10 53%

2 Somewhat important.

5 26%

3 Very important.

4 21%

Total 19 100%

Statistic Value

Min Value 1

Max Value 3

Mean 1.68

Variance 0.67

Standard Deviation 0.82

Total Responses 19

Page 23: Prelim survey data 9 17-11

22. As a landlord, how do you currently collect rent? (e.g. via check, direct deposit, etc.) Please explain below:

Text Response

Check

tenant mails check

Direct deposit

property manager

give tenants direct deposit slips

1 via check, 1 direct deposit

Wire

direct deposit

Direct face-to-face check payment

mailed check

EFT via online banking. used PayPal until fees began to be levied.

Check and direct deposit

Check

direct deposit through electronic transfer. - it is a free service through all commercial banks. why would I pay additional fees for someone else to do this for me. it couldn't be easier.

Check

electronic deposit to the management company, they take a cut & pass me the balance with a receipt.

Check and wire

Check

direct deposit

Varies by property

Statistic Value

Total Responses 20

Page 24: Prelim survey data 9 17-11

23. Would you be interested in other tools/options for collecting rent? (e.g. via direct deposit, credit card, Paypal)

# Answer Response %

1 Yes 14 70%

2 No 6 30%

Total 20 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.30

Variance 0.22

Standard Deviation 0.47

Total Responses 20

24. How much are you willing to pay for a service that helps you collect and track rental payments?

# Answer Response %

1 Up to 1% of rent.

15 88%

2 Up to 2% of rent.

2 12%

3 Up to 3% of rent.

0 0%

4 Up to 4% of rent.

0 0%

5 Up to 5% of rent.

0 0%

Total 17 100%

Page 25: Prelim survey data 9 17-11

Statistic Value

Min Value 1

Max Value 2

Mean 1.12

Variance 0.11

Standard Deviation 0.33

Total Responses 17

25. Would you be comfortable doing this task online (e.g. via computer, smartphone, etc.)?

# Answer Response %

1Not comfortable at all.

2 11%

2 Somewhat comfortable.

1 5%

3 Very comfortable.

16 84%

Total 19 100%

Statistic Value

Min Value 1

Max Value 3

Mean 2.74

Variance 0.43

Standard Deviation 0.65

Total Responses 19

Page 26: Prelim survey data 9 17-11

26. How important is this service to you?

# Answer Response %

1 Not important. 6 32%

2 Somewhat important.

10 53%

3 Very important.

3 16%

Total 19 100%

Statistic Value

Min Value 1

Max Value 3

Mean 1.84

Variance 0.47

Standard Deviation 0.69

Total Responses 19

27. As a TENANT:

Default - How long have you lived in your residence?

Enter number of years below:

2

3

6

2

3

1.5

1

0

2

3

1

1

1

3

Page 27: Prelim survey data 9 17-11

3

2

.5

2

4

1

2

1

0

7

2

2

2

3

1

1

3

3

2

4

2

5

2

Default - How many years have you been renting?

Enter number of years below:

6

15

15

2

30

1.5

11

0

2

3

1

Page 28: Prelim survey data 9 17-11

2

3

3

7

14

14

10

13

5

7

9

9

7

12

5

9

10

10

10

3

7

2

9

13

7

6

Statistic How long have you lived in your residence?

How many years have you been renting?

Min Value - -

Max Value - -

Total Responses - -

Page 29: Prelim survey data 9 17-11

28. As a renter, have you had any help finding and closing on your current and previous rental properties? Check all that apply below.

# Answer Response %

1Corporate relocation services

8 22%

2 Rental referral agent

11 31%

3Craigslist or another website

28 78%

4 Driving around 11 31%

5 Other. Enter here:

8 22%

Other. Enter here:

Individual

Friend

Local paper publications

Friends

Friend

http://www.padmapper.com/

Friend

local paper

Statistic Value

Min Value 1

Max Value 5

Total Responses 36

Page 30: Prelim survey data 9 17-11

29. If you selected any of the above, what company/group has helped you? Please enter the name(s) of the company/group below:

Text Response

bayrental.org

Craigslist

Remax

Craigslist

don't recall name, she came to us after seeing our post on craigslist

Semonin

through a friend

Oaktree corporate housing

Craigslist

Craigslist, Padmapper

SIRVA Relocation

Metro Rent

Streeteasy.com, Sotheby's

Craigslist, hotpads.com

Disney

Craigslist

Craigslist

Navy

Various includingbusing Multiple Listing Servuce

Centry 21

Alan Pinel

Prince Real Estate

Rent.com, apartments.com

Don't remember

Statistic Value

Total Responses 24

Page 31: Prelim survey data 9 17-11

30. If you used a company/group, how long have you used them for? (select from dropdown menu)

# Answer Response %

1Select from dropdown menu:

0 0%

2 1 year. 9 45%

3 2 years. 1 5%

4 3 years. 1 5%

5 4 years. 0 0%

6 5 years. 0 0%

7 More than 5 years.

9 45%

Total 20 100%

Statistic Value

Min Value 2

Max Value 7

Mean 4.40

Variance 6.04

Standard Deviation 2.46

Total Responses 20

Page 32: Prelim survey data 9 17-11

31. How many times have you used them? (select from dropdown menu)

# Answer Response %

1Select from dropdown menu:

0 0%

2 1 time. 9 45%

3 2 times. 1 5%

4 3 times. 2 10%

5 4 times. 2 10%

6 5 times. 0 0%

7 More than 5 times..

6 30%

Total 20 100%

Statistic Value

Min Value 2

Max Value 7

Mean 4.05

Variance 4.89

Standard Deviation 2.21

Total Responses 20

32. If you do NOT use a property manager or real estate agent, why not?

# Answer Response %

1 Reason 1: 24 100%

2 Reason 2: 12 50%

3 Reason 3: 3 13%

4 Reason 4: 2 8%

Page 33: Prelim survey data 9 17-11

Reason 1: Reason 2: Reason 3: Reason 4:

Hard to find. Even harder to find a trustworthy one.

Craigslist fills all my needs for looking for rental opportunities.

not most efficient as a perception

what's in it for them

too expensive

Easy to connect with landlords directly

Who the hell wants to pay a middle man

Don't know

easier to work with friends

Got used to searching on craigslist

I didn't think I needed to pay someone for research I could do by myself

easier to do on own

everything online

no use for a simple lease

relo company provided enough support

Craigslist

NYC real estate broker fee

Hard to get to property managers in NYC

No effective

Paid by the expensive agencies hence they waste your time showing crap first and then something unaafordable

Craigslist is better

Price Less Options Less Independent - feel bound to them

costly they only have expensive rental.

extra delay

Except some markets (such as NYC), it is not hard to find the contacts of rental properties. I can call up the property manager of each apt complex to find availability.

Page 34: Prelim survey data 9 17-11

I am a tenant only.

expensive don't know how to find good ones

No need for a middle man

Convenience

Market (San Francisco) Not needed (easy to find rentals)

Difficult to find a reliable agent

I prefer doing research online and through web forums

Difficult to find an agent relative to an area

Didn't feel a need - successful without them

Statistic Value

Min Value 1

Max Value 4

Total Responses 24

Page 35: Prelim survey data 9 17-11

33. Please rank the value of the services you think a realty/property management company can provide (with "1" being MOST IMPORTANT and "5" being LEAST IMPORTANT).

# Question 1 2 3 4 5 Responses

Mean

1a) Provided pricing information

11 12 3 4 4 34 2.35

2b) Performed my search for me

9 8 7 5 4 33 2.61

3c) Knowledge about neighborhood

5 5 15 2 5 32 2.91

4 d) Accessibility

3 6 10 8 5 32 3.19

5 e) Small firm 4 3 7 6 9 29 3.45

6 f) Other? Enter below:

2 0 0 0 0 2 1.00

f) Other? Enter below:

Show properties

Selection

Funded by company

Negotiated price for me

(not sure what you mean by "Small firm".

Page 36: Prelim survey data 9 17-11

Statistic a) Provided pricing

information

b) Performed my search

for me

c) Knowledge about

neighborhood

d) Accessibility

e) Small firm

f) Other? Enter

below:

Min Value 1 1 1 1 1 1

Max Value 5 5 5 5 5 1

Mean 2.35 2.61 2.91 3.19 3.45 1.00

Variance 1.87 1.87 1.51 1.45 1.97 0.30

Standard Deviation

1.37 1.37 1.23 1.20 1.40 0.55

Total Responses

34 33 32 32 29 5

34. As a tenant who is LOOKING or RENTING a unit, what are your top 3 pain points and what tools (online or offline) do you currently use to manage them?(Examples: finding the right house/apartment, multiple credit checks, negotiating the agreement, etc.)

Default – 1

Pain Point Tools/Resources Used (if any)

Multiple credit checks

not enough details on craigslist about size of rooms

Contacting owner to see the property initially Realtor

time to find the right property to rent

finding the right apartment Craigslist

Not enough listings

finding a good place Craigslist

Finding apartment

Finding the right apartment

incorrect price compairing multiple sites

No predictability that the landlord would renew the lease

I tried to sign a longer lease but that doesn't work out very well

neighborhood research

check status of property bring a friend

finding the right apartment Craigslist

Arriving first when a place is competitive Used a proxy when i wasn't available

Page 37: Prelim survey data 9 17-11

submit applications paper ?

Multiple applications

screening (want better/more pictures in and outside, maybe videos)

too many site visits

finding the perfect place websites/agents

Right apartment/price

Finding the right apt at the right price Craigslist

right amenities Craigslist

find availability craigslist, call up or visit directly

finding the right house/apartment Craigslist

Due diligence Internet

Available property within the desired area Driving around

Finding the right location Agent

school district web API scores

Paperwork and agreement

Finding the area I want to live in Friends & Colleagues

Payment method Credit cards are mostly not accepted as a payment method

already rented Newspaper

Default – 2

Pain Point Tools/Resources Used (if any)

The whole harrpwing search process

not enough detail about quality of neighborhood

maintenance Landlord

comparing apartment options friends/family

Inconsistent rates

Negotiating

Papers

pictures shown on websites are different from actual

Visit

Insecurity about dealing with someone I don't know

Usually prefer to rent from someone who uses a property management company

visiting rentals

moving out/ making sure i get my security deposit back

None

knowing if the rent is fair having to cross check on websites

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communicating with landlord Email

Not certain whether listing is still active

knowing where I stand email/phone

Price/quality

right price in right neighborhood craigslist/zillow

find the contacts of apt complex (if not listed on craigslist)

google search

taking care of broken items in the house

Landlord

Multiple credit checks Maintain good FICO score

Rent rate Calling the propert

Transportation Agent

acceptable Commute

Rental agent usually required by property managers in New York

Finding a rental that meets my requirements

Craigslist (tedious - bad search function)

Security There is inadequate information provided by property agents on security related breaches in that area

not as described paper / web

Default – 3

Pain Point Tools/Resources Used (if any)

Transitioning and the pressure of finding the right place on time.

not enough detail about qualityh of apartment fixtures, appliances

understanding pricing trends

Too much information asked during verification process

Knowing new area

Reading the contract Lawyer

deposits/rental rates with low credit record Visit

Security deposit Not much I can do about that

applications

agreement is too strict None

scheduling showing times again - using a proxy to go to open houses for me

Not knowing if price is fair

neighbors/neighborhood

Multiple credit checks

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timing of giving notice without having the next place lined up yet - to avoid paying two rents in one month that overlaps

n/a

reputation of apt complex and its mgmt team google reviews online and talk to friends living there before

paying utilities Roommates

Fi Quaker listings Internet

Option to see the place Visiting the place

lease agreement Agent

Deciding on the right apartment

Access to information

excessive deposits

Statistic 1 2 3

Min Value - - -

Max Value - - -

Total Responses - - -

35. As a renter who is LOOKING or RENTING, what are your top 3 "easiest to do" renter tasks and what tools do you currently use to manage them?(Examples: finding the right house/apartment, multiple credit checks, negotiating the agreement, etc.)

Default – 1

Easiest to do Tools/Resources Used (if any)

Online search and shortlist

seeing what is available Craigslist

pay rent Self

find contact information Website

Craigslist is awesome

Finding pictures on line

finding surroundings of apt Google

Locating the candidate homes to view

Craigslist

broad search

credit checks experian, etc

Page 40: Prelim survey data 9 17-11

see what else is for rent in the neighborhood

padmapper, craigslist

paying bank automatic payment

decide

filling out forms

Going online to look for a place

Researching comps Craigslist

search by neighborhood and price Craigslist

negotiating the agreement, None

Evaluating quality of rental Personal experience

Credit check Apartment complex manages that

Find listings Online

Finding apartment options Craigslist

Negotiating agreement

Getting things fixed Calling the landlord has always worked for me and things get fixed on the earliest

negotiating

Default – 2

Easiest to do Tools/Resources Used (if any)

sorting by price and neighborhood craigslist

pay rent online checking

Paying rent every month through bank auto payment

Credit check

negotiating

credit check easy to do online

negotiate

paying rent online banking

Visiting houses Google maps

key word searches (i.e. top floor flat) craigslist

doing site visits none

Locating good neighborhoods Online tools

Paying the rent Drop the check in the 'drop box'

Credit checks online

Credit checks

Depositing rent checks 24 hours drop box serivce

credit check

Page 41: Prelim survey data 9 17-11

Default – 3

Easiest to do Tools/Resources Used (if any)

maintenance requests phone

Maintenance calls are easy

N/A

electronic applications make the whole process easier

decide

Forms

Contract signing In person

Paying deposit and rent Online checking

Statistic 1 2 3

Min Value - - -

Max Value - - -

Total Responses - - -

Page 42: Prelim survey data 9 17-11

36. As a renter, if a tool/site was available that could make rental process easier for you, how would you rate the importance of the following features?

# Question Not Important

Somewhat Important

Very Important

Responses Mean

1

a) Renter and landlord matching (think eHarmony for rentals)

9 17 7 33 1.94

2

b) Convenience of one tool/site for exploring properties, negotiating rent, finalizing the lease contract, paying for rent and an integrated communication tool with the landlord

2 11 19 32 2.53

3c) Easy to use and well designed website

1 6 24 31 2.74

4

d) Landlord reputation history (ie. good landlords, timely repairs)

0 8 24 32 2.75

6

e) One credit/reputation check for multiple potential landlords

4 7 21 32 2.53

7

f) Access to a thorough and complete available listings

1 2 29 32 2.88

8g) Ability to view property videos/photos

1 4 27 32 2.81

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9h) Online application submission

1 16 15 32 2.44

10

i) A reputation system that takes into account my previous excellent renting history not just my credit score

3 10 19 32 2.50

11

j) Ability to ask previous tenants about the landlord/property manager

1 14 17 32 2.50

12 k) Other: 0 0 2 2 3.00

13 l) Other: 0 0 1 1 3.00

14 m) Other: 0 1 0 1 2.00

k) Other: l) Other: m) Other:

Scheduling system for showing properties

Ongoing rent payment with credit card not checks

Security check on property Anything I can't get through craigslist/online currently

Page 44: Prelim survey data 9 17-11

Statistic a) Renter and

landlord matching

(think eHarmony

for rentals)

b) Convenience of one tool/site

for exploring properties, negotiating

rent, finalizing the lease contract,

paying for rent and an

integrated communication

tool with the landlord

c) Easy to use

and well designed website

d) Landlord

reputation history (ie.

good landlords,

timely repairs)

e) One credit/reputation

check for multiple potential landlords

f) Access to a

thorough and

complete

available listings

g) Ability to view property videos/photos

h) Online application submission

Min Value 1 1 1 2 1 1 1

Max Value

3 3 3 3 3 3 3

Mean 1.94 2.53 2.74 2.75 2.53 2.88 2.81

Variance 0.50 0.39 0.26 0.19 0.52 0.18 0.22

Standard Deviation

0.70 0.62 0.51 0.44 0.72 0.42 0.47

Total Responses

33 32 31 32 32 32 32

Page 45: Prelim survey data 9 17-11

37. As a tenant, express your level of concern with security of transactions:

# Question Not concerned

Somewhat concerned

Very concerned

Responses Mean

1

How much do you worry about providing your personal information to potential landlords?

7 14 11 32 2.13

2

How much do you worry about giving your deposit to a landlord?

11 16 5 32 1.81

3

Have you had to deal with multiple credit/reputation checks while searching for one your next apt/home? Please enter "Yes" or "No" below and rank concern:

12 14 1 27 1.59

Page 46: Prelim survey data 9 17-11

Have you had to deal with multiple credit/reputation checks while searching for one your next apt/home? Please enter "Yes" or "No" below and rank concern:

Yes

Yes

Yes

No

No

No

No

NO

No

Yes

No

No

Yes

Yes

Yes

Yes

Yes

No

No

No

YES

No

No

No

No

Yes

Page 47: Prelim survey data 9 17-11

Statistic How much do you worry about providing

your personal information to potential

landlords?

How much do you worry about giving your deposit to a landlord?

Have you had to deal with multiple

credit/reputation checks while searching

for one your next apt/home? Please enter

"Yes" or "No" below

and rank concern:

Min Value 1 1 1

Max Value 3 3 3

Mean 2.13 1.81 1.59

Variance 0.56 0.48 0.58

Standard Deviation 0.75 0.69 0.76

Total Responses 32 32 31

Page 48: Prelim survey data 9 17-11

38. As a tenant, how do you currently pay your rent? (e.g. via check, direct deposit, etc.) Please explain below:

Text Response

Direct deposit

Check

Check

direct deposit

Check

Monthly auto payment

autopay check from bank account

Check

Check

I no longer rent but when I did rent a couple of years ago, I had to mail a check or drop it off at the property management co office. A real pain in the ass - in the last 5 years I lived in 2 different rentals (one year each) and the 2 different prop Mgmt companies had no proper website where I could set up automatic monthly billing for my rent.

Check

DD

automated check through billpay

Check

Check

Check

bill pay

PayPal

Check

Check

Via check or via bill pay online

Hand-written check. I wish I could do it automatically every month online instead, that way I would never forget!

Check

Check

Check

auto check

via check

Check

DD

Page 49: Prelim survey data 9 17-11

Online automated checking

online banking

Check

Check

Statistic Value

Total Responses 33

39. How valuable would it be for you to have other payment options?

# Answer Response %

1 Not valuable. 10 29%

2 Somewhat valuable.

11 31%

3 Valuable. 7 20%

4 Very Valuable. 7 20%

Total 35 100%

Statistic Value

Min Value 1

Max Value 4

Mean 2.31

Variance 1.22

Standard Deviation 1.11

Total Responses 35

Page 50: Prelim survey data 9 17-11

40. How much are you willing to pay for a service that performs and tracks your payment transactions?

# Answer Response %

1 Up to 1% of rent.

26 93%

2 Up to 2% of rent.

2 7%

3 Up to 3% of rent.

0 0%

4 Up to 4% of rent.

0 0%

5 Up to 5% of rent.

0 0%

Total 28 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.07

Variance 0.07

Standard Deviation 0.26

Total Responses 28

41. Would you be comfortable doing this task online (e.g. via computer, smartphone, etc.)?

# Answer Response %

1Not comfortable at all.

0 0%

2 Somewhat comfortable.

5 14%

3 Very comfortable.

30 86%

Total 35 100%

Page 51: Prelim survey data 9 17-11

Statistic Value

Min Value 2

Max Value 3

Mean 2.86

Variance 0.13

Standard Deviation 0.36

Total Responses 35

Page 52: Prelim survey data 9 17-11

42. Would you like to leave your name to help us better understand the demographics of the property rental market? If so, please enter your name below. (Feel free to leave anonymous)

Text Response

Akhilesh Verma

Krishna

C. Washington

Robin -- do not use. Had to test something.

steve chen

jim van gogh

Jaaaay

Waseem Bawa (caveat: I used to rent up until a couple of years ago)

Stephanie Krutzsch

Leonardo Faoro

Paul Mackinaw

for "how much willing to pay" questions, i would have answered 0 for collecting rent payments -- unwilling to use another service at cost of percentage of rent. would consider one-time set up fee but currently receive EFTs at no cost except time to set up.

Will Taylor, BCEMBA '11

Aaron Kelley

Suzanne Lightstone

Bijun He (it will be great if you can share your survey result with me. All questions are very interesting!

Mark Vandendyke

Stephen Tindle

Tanuja Singh

Peter Adderton

Anonymous

Umar Saeed

Anonymous

Sehr Sheikh

Gene Liu

Usman Rao

Page 53: Prelim survey data 9 17-11

Statistic Value

Total Responses 26

43. Please select your age range below in the dropdown menu:

# Answer Response %

7Select from dropdown menu:

0 0%

1 Under 25 years old

0 0%

2 Between 25-30 2 4%

4 Between 30-35 22 45%

5 Between 35-40 15 31%

6 Between 40-45 8 16%

8 Between 45-50 2 4%

9 Between 50-55 0 0%

3 Between 55-60 0 0%

10 Between 60-65 0 0%

11 Between 65-70 0 0%

12 Between 70-75 0 0%

13 Between 75-80 0 0%

14 Above 80 years old

0 0%

Total 49 100%

Statistic Value

Min Value 2

Max Value 8

Mean 4.71

Variance 1.29

Standard Deviation 1.14

Total Responses 49