pre phd management science syllabus (1)

8/10/2019 Pre Phd Management Science Syllabus (1)

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Paper-I

Research Methodology and Statistical Tools

Objective of the course is to have a general understanding of statistics as applicable to business and its

use in areas of management research

*Statistical table is required for students at the time of examination

1.

Introduction: Nature and Importance of research, the role of business research, aims of socialresearch, research process, and pure research vs. applied research, qualitative research vs

quantitative research, exploratory research, descriptive research. Introduction to statistics, origin

and growth of statistics. Statistics and Research.

2.

Data Base: Discussion on primary data and secondary data, tools and techniques of collecting

data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of data

and general rules of tabulation. Questionnaire and schedule of questions.

3.

Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire

design, Psychometric, psychological and social instruments used in management research.

Levels of measurement and types of scales. Criteria for good measurement. Research Design:

Meaning of Research Design. Functions and goals of Research Design, pilot study and

developing a case study.

4. Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of

Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and

Interpretation.

5. Correlation and Regression Analysis, method of least squares, regression vs. correlation,

correlation vs. determination. Types of correlation and their specific applications.

6.

Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of

Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of

significance for small samples, application, t-test, ANOVA one way and two wayclassifications and Chi-square test, Association of attributes and inferences.

7.

Time series, utility of time series, components of time series, secular trend, seasonal variations,

cyclical variations, irregular variations, measurement of trend, moving averages and

measurement of seasonal variations.

8.

SPSS and Report Presentation: Use of Statistical Package for Social Sciences, report writing -

Mechanics of report writing, preliminary pages, main body and appendices including

bibliography, oral presentation, diagrammatic and graphical presentation of data.

References

Richard I Levin & David S.Rubin, Statistics for Management, 7/e. Pearson Education, 2005.

Donald R. Cooper, Pamela S. Schindler,Business Research Methods, 8/e, Tata McGraw-Hill Co.

Ltd., 2006.

Gupta S.P. Statistical Methods, Sultan Chand and Sons, New Delhi.2005.

U.K. Srivastava, G.V. Shenoy and S.C. Sharma Quantitative Techniques for managerial

decisions,New Age International, Mumbai, 2005.


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C.R . Kothari,Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2006.

William G. Zikmund, Business Research Methods, Thomson, 2006.

D.M.Pestonjee, (Ed.) Second Handbook of Psychological and Social Instruments, Concept

Publishing, New Delhi, 2005.

Dipak Kumar.Bhattacharya, Research Methodology, Excel Books, 2006

Amir D. Aczel & Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw-Hill-

2007.

C.B. Gupta & Vijay Gupta, An introduction to Statistical Methods, 23rd

Revised Edition, Vikas

Publishing House, New Delhi, 2006.

R.S. Bharadwaj, Business Statistics, Excel Books, 2006

Paper II

1. Services Marketing

1. Understanding services marketing

Introduction, services in the modern economy, Classification of services, marketing services Vs.Physical services, services as a system.

2. Customer Relationship Marketing

Relationship Marketing, the nature of service consumption understanding customer needs and

expectations, Strategic responses to the intangibility of service performances.

3. Services market segmentations

The process of market segmentation, selecting the appropriate customer portfolio, creating and

maintainating valued relations, customer loyalty.

4. Creating value in a competitive market

Positioning a service in the market, value addition to the service product, planning and branding service

products, new service development.

5. Pricing strategies for services

Service pricing, establishing monetary pricing objectives foundations of pricing objectives, pricing and

demand, putting service pricing strategies into practice.

6. Service promotion


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The role of marketing communication. Implication for communication strategies, setting communication

objectives, marketing communication mix.

7. Planning and managing service delivery

Creating delivery systems in price, cyberspace and timeThe physical evidence of the service space. Therole of intermediaries, enhancing value by improving quality and productivity.

8. Marketing plans for services

The marketing planning process, strategic context, situation review marketing strategy formulation,

resource allocations and monitory marketing planning and services.

References

1. Valarie A.Zeithaml & Mary Jo-Bitner: Services Marketing-Integrating Customer Focus Acros the

Firm, 3/e, TMH, 2003.

2. Thomas J.Delong & Asish Nanda: Managing Professional Servies-Text and Cases, McGraw-Hil

International, 2002.

3. Christopher Lovelock: Services Marketing People, Technology, Strategy, Fourth Edition, Pearson

Education, 2002.

4. Mark Davis, Managing Services People and Technology, McGraw-Hill International, 2002

5. Adrian Payne, The Essence of Services Marketing, Prentice-Hall of India Pvt. Ltd., 2002.

6. Roland T. Rust and P.K. Kannan, e-Service New Directions in Theory and Practice, Prentice-Hal of

India Pvt. Ltd., 2002.

7. James A Fitzsimmons, Services Management-Operations, Strategy and Information Technology, 3/e,

McGraw-Hilll International, 2003.

8. Rao, Services Marketing, Pearson Education.

2. ADVERTISING AND BRAND MANAGEMENT

Unit I: Role of Advertising in Promotional Mix Introduction to Advertising Advertising and

Communication Integrated Marketing (IMC) Challenges and Opportunities in Advertising

Economic, Social and Ethical Aspects of Advertising.Unit II : Audience Analysis in Advertising Media Planning Media Mix Decisions Developing

Media Strategy Creative Strategy and Copy Writing Different Types of Appeals Layout Design.

Unit III: Advertising Budgets Methods of Formulating Advertising Budgets Evaluating ofAdvertising Effectiveness Advertising Agencies.


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Unit IV: Direct Response Advertising Home Shopping Direct Mail Catalogs Telemarketing

Internet Advertising International Advertising Impact of Culture Customs Law and Regulations.Unit V: Brand Management: Brand Building and Positioning Measuring Brand Performance

Designing Brand Marketing Programmes Evaluating Brand Performance Branding in Retail

Business Role of Own Label Emerging trends in Brand Management.

(Case Studies are Compulsory)Suggested Books:1. William Wills, John Burnett and Sandra Mriarty Advertising Principles and Practice

Pearson Education.

2. John. S. Wright Wills. L.Winter, Jr. and Sherliyer K.Leigler, Advertising Tata McGraw Hill.

3. Manendra Mohan Advertising Management Concepts and Cases Tata McGraw Hill.

4. Percy & Elliot Strategic Advertising Management, Oxford University Press.

5. AK.S.A.Chunnawala and K.C.Sethia Foundations of Advertising Theory and Practice

Himalaya Publishing House.

6. Kazmi: Advertising and Sale Promotion, Excel Publishers.

7. George E.Belch and Michael A.Belch Advertising and Promotion and Integrated MarketingCommunication Perspective Tata McGraw Hill.

8. Chunnawala, S.A., Compendium of Brand Management, Himalaya Publications House, 2004.

9. Mathur, U.G. Brand Management Text and Cases, Macmillan India Ltd. 2006.

10. YLR.Murthy, Brand Management: Indian Cases

3. International Marketing

1.International Marketing Scope and Significance of International Marketing, the strategic importance ofinternational marketing, Differences between international and domestic marketing . Need for

international trade, trends in foreign trade.

2. International market environment: International environment, International Social & culture

Environment, the political legal environment and regulatory environment of international marketing.Technological Environment, Business Customs in International Market.

3. Canalising and targeting international market opportunities: regional market Characteristics,Marketing in transitional economies and third world countries, international market segmentation and

targeting.

4. International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting,

Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing Strategies WithDirect Investment. Entry Strategies of Indian Firms.

5. International product management: International product positioning, Product saturation Levels in

global Market, International product life cycle, Geographic Expansion-Strategic Alternatives. Newproducts in Intentional Marketing, Product and culture, brands in International Market.


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6. International Marketing Channels: channels -Distribution Structures, Distribution Patterns, Factors

effecting Choice of Channels, the Challenges in Managing An international Distribution StrategySelecting Foreign Country Market intermediaries. The management of physical distribution of goods.

7. Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions,

Grey Market goods, Transfer pricing, Global Pricing - Policy Alternatives. Global Advertising andbrandy, selecting an advertising agency. Personal selling, Sales Promotion, Public Relations andPublicity, Sponsorship Promotion.

8. Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policyof India. Export costing and pricing, Export procedures and export documentation. Export assistance and

incentives in India.

References

1. Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd., 2002.

2. Sak Onkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e, Prentice-Hall of IndiaPvt. Ltd., 2000.

3. Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson Learning, 2003.

4. Subhash C. Jain, International Marketing, 6/e, South-Western, 2001.

5. Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd., 2001.

6. Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2003.

4. Sales and Distribution Management

Unit I: Modern Trends in Sales Management Inter Departmental Relations Organization of SalesDepartment Different Types of Sales Organizations.

Unit II : Analysis of Market Potential Sales Potential Sales Volume Forecasting Sales Different

Techniques of Forecasting Sales Sales Budgets time and Territory Management Sales Quotas.

Unit III : Recruitment Selection and Training of Salesmen Salesmens Compensation Plans Evaluation of Salesmens Performance Sales Control Research.

Unit IV: Marketing Channels Structure and Functions Channel Design Selecting ChannelMembers Motivating Channel Members.Unit V: Channel Conflicts Reasons Managing Channel Conflicts Evaluating Channel Member

Performance Supply Chain Management Managing Logistics.

(Case Studies are Compulsory)

Suggested Books:

1. Pingali Venugopal, Sales and Distribution Management: An Indian Perspective, Response

Books, New Delhi.


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2. Richard R.Stire, Edward W.Candiff and Norman, A.P.Gavani, Sales Management Decisions,

Policies and Cases Prentice Hall.

3. With am. C. Moncrief and Shamnon. H.ship Sales Management, Strategy, Technology,

skills by Addison Wesley.

4. Eugene. M.Johnson, David L.Kurty and Enirhard. E.Scheuing Sales Management, Concepts,

Practices and Cases by McGraw Hill International.

5. S.L.Gupta, Sales and Distribution Management: Text and Cases, Excel Publishers.

6. Berg Rosenbloom Marketing Channels a Management View by the Dryden Press,

Hinsdale, Illinois.

7. Aune T.Coughlan, Stern E.Ansary Marketing Channels, Prentice Hall of India.

8. Panda Sales & Distribution Management, Oxford University Press.

9. Grand Stewart, Successful Sales Management: How to Make Your Team the Best,

Universities Press (India) Ltd.

10. Matin Khan: Sales and Distribution Management, Excel Publishers.

11. Aftab Alam Sales and Distribution Management, Wisdom Publication.

5. Advertising, Sales Promotion and Distribution

1. Advertising

Changing concept, role of advertising in a developing economy, a critical appraisal, types ofadvertisement consumer, industrial, institutional, retail, trade and professional, advertisement in

marketing mix.

2. Organising for Advertising

Advertising department and advertisement manager, objectives and functions - Role of advertisement

agencies functioning of advertisement agencies. Advertising agency skills and service, client agency

relationship.

3. Advertisement budgets

Types, determining optimal expenditure, decision models, sales response and decay, communication,

state, competitive share.

4. Ad media

Characteristics, media selection, optimizing and non optimizing approaches, media scheduling, media

research- Sources of themes: Adapting presentation to medium campaign, USP, brand image,

positioning, purchase proposition and creative interpretation, insertions, contract.

5. Advertisement


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Visual layout, art work, production traffic copy, effective use of words, devices to get greater readership

interrelation.

6. Advertisement effectiveness

Pre-testing, post testing, experimental designs.

7. Sales Promotion

Definition, role, types, consumer sales promotion, dealer display contests, discounts, bonus offers, retail

merchandising techniques. Publicity: Public relations campaign, use of press, radio and TV, opinion

building, customer service and community service.

8. Public Relations, Publicity and corporate advertising

Process of PR, Publicity, power of publicity, control and dissemination of publicity, advantages and

disadvantages.

References

1. Spiro, Stanton & Rich: Management of Sales Force, TMH, 2003.

2. George E Belch and Michael A Belch, Advertising and Promotion, 6th Edition, TMH, 2003.

3. Batra : Advertising Management 5/e Pearson Education, 2003.

4. Jobber : Selling and Sales Management 6/e Pearson Education.

5. Clow : Integrated Advertising, Promotion and Marketing Communications Pearson Education, 2002.

6. Wells : Advertising :Principles and Practice 6/e Pearson Education

6. Security Analysis and Portfolio Management

1. Investments

The investment environment, classification and functions of financial markets and financial instruments.Securities trading - types of orders, margin trading, clearing and settlement procedures. Regularitysystems for equity markets.

2. Portfolio Theory

Concept of Risk, measuring risk and returns, Portfolio risk - measurement and analysis, mean - variance

approach, business risk and financial risk and treatment in portfolio management.


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3. Equilibrium in Capital Market

The Capital Asset Pricing Model, Single-index model, Arbitrage Pricing theory, Market Efficiency.

4. Bond Analysis

Bond Pricing Theorems, Convexity, duration, bond immunization, active bond management and passive

bond management.

5. Equity Valuation Model

Discounted Cash-flow techniques: Balance sheet valuation, Dividend discount models, Intrinsic valueand market price, earnings multiplier approach, P/E ratio, Price/Book value, Price/sales ratio, Economic

value added (EVA).

6. Security Analysis

Macroeconomic and industry analysis and company analysis.

7. Derivatives

Option markets, option strategies and option valuation, Futures markets, strategies and pricing. Stockindex futures, interest rate futures, Swaps using caps and floors in investment management.

8. Active Portfolio Management

Mutual Funds Growth of mutual funds in India, Structure. Performance evaluation of mutual funds,

conventional theory, performance measurement with changing portfolio composition.

References

1. Stephen H.Penman: Financial Statement Analysis and Security Valuation, TMH, 2004.

2. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, Prentice Hall, 2002.

3. Donald E. Fischer and Ronald J.Jordan: Security Analysis and Portfolio Management, Pearson

Education, 2004.

4. Charles P. Jones, Investments Analysis and Management, eighth Edition, John Wiley & Sons, 2001.

5. Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill Publishing

Co. Ltd. New Delhi, 2003.

6. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment Analysis, 5/e, John Wiley

& Sons, 2001.


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7. Sidney Cottle, Roger F. Murray, Frank E. Block, Graham and Dodd: Security Analysis, 5/e, Tata

McGraw-Hill, New Delhi, 2002.

8. Ranganatham : Investment Analysis and Portfolio Management Pearson Education.

7. Financial Institutions and Services

The basic Theoretical Framework: The financial system and its technology; The factors affecting the

stability of the financial system; Development finance vs. universal banking; Financial intermediaries

and Financial Innovation; RBI-Central Banking.

2. The Financial Institutions: A brief historical perspective. An update on the performance of IDBI,ICICI, IFCI and SFCs, LIC & GIC.

3. The banking Institutions: Commercial banks - the public and the private sectors - structure andcomparative performance. The problems of competition; interest rates, spreads, and NPAs. Bank capital

- adequacy norms and capital market support.

4. The Non-banking financial institutions : Evolution, control by RBI and SEBI. A perspective on future

role. Unit Trust of India and Mutual Funds. Reserve bank of India Framework for/Regulation of Bank

Credit . Commercial paper: Features and advantages, Framework of Indian CP Market, effectivecost/interest yield.

5. Insurance: The Economics of Insurance; Life Insurance; Reinsurance; The Insurance Industry and its

regulation. Efficiency and the Structure of the Insurance Industry; Pension funds; Pension plans today.

6. Financial services: Asset/fund based Financial services - lease finance, consumer credit and hire

purchase finance, factoring definition, functions, advantages, evaluation and forfeiting, bills discounting,housing finance, venture capital financing. Fee-based / Advisory services: Stock broking, credit rating.

7. Merchant Banking: Functions and activities, underwriting, bankers to an issue, debenture trustees,

portfolio managers.

8. Operations: Financial Assets/ Instruments Rights issues, issue of Debentures, issue of Equity shares -

pre-issue activity, post-issue activities. The regulatory framework: SEBI and Regulation of Primary andSecondary Markets, Company Law provisions.

References

1. M.Y.Khan, Financial Services, Tata McGraw-Hill, New Delhi, 2004.

2. Harsh V.Verma, Marketing of Services, Global Business Press, 2002

3. Sames L .Heskett, Managing In the Service Economy, Harvard Business School Press, Boston, 2001.

4. M.Y.Khan, Indian Financial System, 4/eTata Mc Graw-Hill, New Delhi, 2004


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5. Frank.J.Fabozzi & Franco Modigliani, Foundations of Financial Markets and Institutions, 3/e, Pearson

Education Asia, 2002.

6. H.R Machiraju, Indian Financial Systems, Vikas Publishing House Pvt. Ltd.2002.

7. Meir Kohn, Financial Institutions and Markets, Tata McGraw-Hill, New Delhi, 2003.

8. Pathak : Indian Financial Systems Pearson Education

8. International Financial Management

1. International Financial Management

An overview, Importance, nature and scope, Theories of International business, International BusinessMethods, Recent changes and challenges in IFM.

2. International Flow of Funds

Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting

International Trade flows, Agencies that facilitate International flows.

3. International Monetary System

Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current

exchange rate arrangements, the Economic and Monetary Union (EMU).

4. Foreign Exchange Market

Function and Structure of the Forex markets, major participants, types of transactions and settlements

dates, Foreign exchange quotations, process of arbitrage, speculation in the forward market.

5. Currency Futures and Options Markets

Overview of the other markets - Euro currency market, Euro credit market, Euro bond market,

International Stock market.

6. Exchange Rates

Measuring exchange rate movements, Factors influencing exchange rates. Government influence onexchange rates - exchange rate systems. International arbitrage and interest rate parity . Relationship

between inflation, interest rates and exchange rates - Purchasing Power Parity - International FisherEffect.

7. Long term Asset -liability Management


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Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of

capital. International Financing

Equity, Bond financing, parallel loans.

8. Short-term Asset-Liability Management

International Cash management, accounts receivable management, inventory management. Payment

methods of international trade, trade finance methods, Export - Import bank of India, recent amendments

in EXIM policy, regulations and guidelines.

References

1. P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2004.

2. Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India Private Ltd, 2004

3. Jeff Madura, International Financial Management, 6th edition, Thomson Publications.

4. Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2003.

5. S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc Graw Hill, 2001.

6. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance, 10th

edition, Pearson Education 2004.

7. P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management, Macmillan

Publishers, 2001.

8. Prakash G. Apte, International Finance A Business Perspective, Tata McGraw-Hill Publishing Co.Ltd., 2003.

9. Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India Pvt. Ltd., 2001.

10. Melvin: International Money and Finance 7/e Pearson Education.

9. Strategic Investment and Financing Decisions

1. Investment decisions

Project Investment Management vs. project management-introduction to selection of profitable projects.Evaluation of investment opportunities, basic issues, replacement decisions, traditional methods of

appraisal and discounted cash flow techniques, equivalence of NPV and IRR, The case of intangible

benefits and costs. Profitability Index and Excess present value Index.


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2. Investment decisions under conditions of uncertainty

Discussion on risk and uncertainty. Risk Analysis in Investment Decisions. Risk adjusted rate of return,

certainty equivalents, probability distribution of cash flows, decision trees, sensitivity analysis andMonte Carlo Approach to Simulation.

3. Types of Investments and disinvestments

Project abandonment decisions, Evidence of IRR. Multiple IRR, Modified IRR, Techroin, Robichek and

Mordalbasso (TRM) solution in dealing with pure, simple and mixed investments. Lorie SavageParadox. Adjusted NPV and impact of inflation on capital budgeting decisions.

4. Critical analysis of appraisal techniques

Discounted pay back, post pay back, surplus life and surplus pay back, Bail-out pay back, Return onInvestment, Equivalent Annual Cost, Terminal Value, single period constraints, multi-period capital

constraint and an unresolved problem, NPV mean variance analysis, Hertz Simulation and Hillierapproaches. Significance of information and data bank in project selections.

5. Investment Decisions under capital constraints

Capital Rationing Vs. Portfolio. Portfolio Risk and diversified projects.

6. Strategic Analysis of selected investment decisions

Lease Financing, Leasing Vs. Operating Risk, borrowing vs. procuring. Hire purchase and Instalmentdecisions. Mergers and acquisitions in Capital Budgeting, cash vs. equity for financial mergers.

7. Financing Decisions

International Capital Structure. Modigliani Miller Model: Hamada Model of Market Risk: The MillerModel: The Trade-Off Models and Agency Costs: Capital Structure Theory -the Signaling Model.

8. Financial Distress

Consequences, Issues, bankruptcy, settlements, reorganization and Liquidation in Bankruptcy.

References

1. Prasanna Chandra, Financial Management, 5/e, Tata McGraw-Hill, 2003

2. Prasanna Chandra, Projects: Planning, Analysis, Financing Implementation and Review, 5/e TMH,

New Delhi, 2003

3. Bodie, Kane, Warcus: Investments Tata McGraw-Hill, New Delhi, 2002,


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4. Brigham E.F & Houston J.F., Financial Management, Thomson Publications, 2003.

5. V.K. Bhalla, Financial Management and policy., Anmol Publications Pvt. Ltd.,

6. I.M. Pandey, Financial Management, Vikas Publishing House,2003.

7. MY Khan and PK Jain, Financial Management: Text and Problems, Tata Mc Graw-Hill Publishing

Co, 2003.

8. V. K. Kapoor, Operations Research, Sultan Chand & Sons, New Delhi, 2003.

9. Richard Pike & Bill Neale: Corporate Finance & Investment-Decisions and Strategies, 2/e, PHI, NewDelhi, 2002.

10. Alexander : Fundamentals of Investment 3/e Pearson Education

10. Strategic Human Resources Management

1. Strategic role of HRM, Planning and Implementing Strategic HR policies, HR Strategies to increase

firm performance.

2. Investment perspectives of HR- investment Consideration, investments in Training and Development,investment Practices for improved Retention, investments job secure work courses, Nontraditional

investment Approaches.

3. Managing Strategic Organizational renewal- Managing change and OD, instituting TQM

Programmes, Creating Team based Organisations, HR and BPR, Flexible work arrangement.

4. Establishing Strategic pay plans, Determining periods, Establishing periods, Pricing Managerial and

professional jobs, Compensation trends, Objectives of international Compensation, Approaches to

international Compensation, Issues related to double taxation. Cases.

5. Managing Global Human Resources-HR and the internationalization of business, Improvinginternational Assignments through selections, Training and maintaining international Employees,

Developing international Staff and Multinational Teams.

6. Multinational, Global, and Transnational Strategies, Strategic Alliances, Sustainable Global

Competitive Advantage, Globally Competent Managers, Location of Production Facilities.

7. Repatriation Process.

8. Case studies.

References

1. Gary Dessler, Human Resource Management, PHI, New Delhi, 2003.


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2. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003.

3. Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy, Managing Human Resources, PHI, 2001.

4. Peter J. Dowling, Denice E. Welch, Randall S. Schuler, International Human Resource Management,

Thomson South-Western, 2002.

11. Global HRM

Unit I : Introduction to International HRM Concept, HRM at International Perspective Distinction

between Domestic and International HRM HR Challenges at International Level.

Unit II: Cross Cultural Theories International Recruitment and Selection Process, Culture andValues.

Unit III: Expatriate Training Developing Global Managers Negotiations.

Unit IV: Compensation Management: International Compensation Objectives, Components Approaches of Compensation in Global Assignments Culture and Compensation.

Unit V: Industrial Relations at Global Level: IR Scenario in Global Organizations Trade Unions atInternational Level Unions and International Industrial Relations.

(Case Studies are Compulsory)

Suggested Books:

1. Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds.), International Human Resource

Management Sage Publications, New Delhi.

2. Peter J.Dowling: Intrnational Human Resource Management, Excel Publications.

3. Tayeb International HRM, Oxford University Press

4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Sage, New Delhi.

5. Lawrence Kleiman, Human Resource Management, Wiley India, New Delhi.

12 Business Ethics

Unit I:Importance of Business Ethics Values and Ethics Nature and Goals of BusinessEthics Morality, Virtues, Social Ethics Business Ethics and Law Corporate Governance Ethics

Ethics in Work Place Ethical Decision Making.

Unit II:Concepts and Theories of Business Ethics- Formation of Moral standards Normativetheories Ethical theories in relation to Business Management and Ethics Indian Ethical Traditions

Unit III: Corporate Social Responsibility Classical Model of Corporate Social Responsibility

Critical Assessment Private Property Defense The Stakeholders theory.

Unit IV:Ethics and Indian Business Impact of Globalization Reasons for Unethical Practicesamong Indian Corporations Development of Indian Capital Markets Major Indian Scams Reasons

for Unethical practices Various studies on Ethical Attitudes of Managers.Unit V:Marketing Ethics- Product Safety and Pricing Strict Products Liability Ethicalresponsibility in Product- Advertising and Target Marketing Ethics of Sales, Advertising and Product

Placement Consumer Autonomy

Unit VI: Ethical Issues in Human Resource Management - Genesis and Growth of HRM HRrelated Ethical issues Institutional Culture Creating an Ethical Organization- Preferential Treatment

in Employment - Preferential Hiring Sexual Harassment in the Work place-Diversity and

Discrimination


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Unit VII: Financial Management and Ethical Issues Frauds in Banks Measures Against Bank

Frauds Constraints to Ethical Practices Indian Nationalized Banks Frauds in Insurance Sector-Cases.

UnitVIII: International Business and Globalization Ethical Relativism and Cross-CulturalValues Race to the Bottom Democracy, Cultural Integrity, and Human Rights -Environmental

Responsibilities Corporate Social Responsibility and Environment - Environmental Pragmatism.

References

1. Akhileshwar Pathak: Legal Aspects of Business- TMH, 2010.

2. Joseph Des Jardins: An Introduction to Business Ethics- TMH 2009

3. Ronald D Francis, Mukti Mishra: Business Ethics- TMH 2009

4. A.C.Fernando: Business Ethics- An Indian Perspective, Pearson 2009

13. Knowledge Management

Objective: to introduce the process of knowledge management for better decision making and

performance by managers.

Unit-I : Introduction to Knowledge Management - Knowledge society-from data to information toknowledge- Drivers of knowledge management-Intellectual capital- KM and learning organizations-

case studies.

Init-II Strategic alignment: Creating awareness- articulation- Evaluation and strategic alignment-

Infrastructural development and deployment- Leadership, measurement and refinement- Role of CKOUnit-II: Analyzing business environment: Knowledge audit and analysis designing KM team

creating KM system blue print- implementation- capture store and sharing.Unit-V : Technology components: Intranet and Groupware solutions- tools for collaborative

intelligence- package choices- implementing security - Integrating with web -based and internal

operational & support systems- change management- reward systems- continuous improvement- casestudies.

Books:

1. Awad, Knowledge Management, Pearson Education, New Delhi

2. Barnes, Knowledge Management System, Thompson Learning, New Delhi3. A.Thodhathri Raman, Knowledge Management, Excel Books, New Delhi

4. Mattison, Web WW and Knowledge Management, Tata-McGraw Hill, N. Delhi5. Amrit tiwana,'The essential guide to knowledge management,' Pearson education-2001.6. Ratnaja Gogula,, Knowledge Management: A New Dawn- ICFAI-2002, Hyd.

14. Performance Management

1. Introduction


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Definition, concerns and scope - Historical developments in Performance Management - Performance

appraisal Vs performance management - performance management Vs Human resource management -processes for managing performance - Essence and Implications of Performance Management-critical

appraisal.

2. PfM Theatre

PfM System - PfM Theatre - Planning Managee Performance and Development - Monitoring Managee

Performance & Mentoring Managee Development- Annual Stock Taking.

3. Planning for Managees performance and Development

Setting objectives - Organisational and individual performance plans - Components of Managee

performance and development plan - setting mutual expectations and performance criteria.

4. Monitoring and Mentoring

introduction - Supervision - Objectives and Principles of Monitoring - monitoring process - periodicreviews - problem solving - engendering trust - role efficacy.

5. Annual stocktaking

Stock taking performance - process of Judgment vs process of analysis - stock taking discussions -Delivering efficient feedback - 360- Degree Feedback- stocktaking potential - Tools for stocktaking

potential.

6. Appraising for Recognition & Reward

Purpose of Appraising - Methods of appraisal - appraisal system design - Implementing the appraisal

system - Appraisals and HR decisions.

7. Organisational effectiveness

Role of Leadership and Change in organizational effectiveness - rules of thumb for change agents -

performance management skills - Operationalising change through performance management.

8. High Performing Teams

Building and leading High performing teams - team oriented organizations - developing and leadinghigh performing teams.

References

1. Prem Chadha: Performance Management, Macmillan India, New Delhi, 2003.


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2. Michael Armstrong & Angela Baron, Performance Management: The New Realities, Jaico Publishing

House, New Delhi, 2002.

3. T.V.Rao, Appraising amd Developing Managerial Performance, TV Rao Learning Systems PvtLimited, Excel Books, 2003.

4. David Wade and Ronad Recardo, Corporate Performance Management, Butter Heinemann, NewDelhi, 2002.

5. Henderson : Compensation Management in a Knowledge Based World 9/e Pearson Education.

15. Management of Industrial Relations

1. Industrial Relations Management

Concept- Evaluation -Background of industrial Relations in India- Influencing factors of IR in enterprise

and the consequences.

2. Economic, Social and Political environments

Employment Structure -Social Partnership-Wider approaches to industrial relations- Labour Market.

3. Trade Unions

introduction-Definition and objectives-growth of Trade Unions in India-trade Unions Act, 1926 andLegal framework-Union recognition-Union Problems-Employees Association-introduction ,Objective

Membership, Financial Status.

4. Quality of Work Life

Workers Participation in Management - Workers Participation in India, shop floor, Plant Level, Board

Level- Workers Welfare in Indian scenario- Collective bargaining concepts & Characteristics -

Promoting peace.

5. Wage and Salary administration

Nature & Significance of wage, salary administration, essentials- Minimum wage- Fair wage, Real

wage, Incentives & fringe benefits. Issues and Constraints in Wage Determination in India.

6. Social Security

introduction and types

Social Security in India, Health and Occupational safety programs- Salient features of WorkmenCompensation Act and Employees State Insurance Act relating to social security - Workers education

objectives -Rewarding.


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7. Employee Grievances

Causes of Grievances -Conciliation, Arbitration and Adjudication procedural aspects for Settlement of

Grievances -Standing Orders- Code Discipline.

8. Industrial Disputes

Meaning, nature and scope of industrial disputes - Cases and Consequences of Industrial Disputes -

Prevention and Settlement of industrial disputes in India.

References

1. Aswathappa: Human Resource Management, TMH, New Delhi ,2003.

2. Arun Monappa: Industrial Relations, TMH, New Delhi,2003

3. V.S.P.Rao, Human Resource Management: Text & Cases, Anurag Jain, New Delhi, 2002.

4. R.S.Dwivedi, Managing Human Resources/Personnel Management in Indian enterprises, Galgotia

Publishing Company, New Delhi, 2002.

5. Biswajit Pottanayak, Human Resource Management, Prentice Hall of India Pvt.Ltd, 2003.

6. Sinha: Industrial Relations, Trade Unions and Labour Legislation Pearson Education

16. Management of Change and Development

1. Basics of Change Management

Meaning, nature and Types of Change - change programmes - change levers - change as growth -

change as transformation - change as turnaround - value-based change.

2. Mapping change

The role of diagramming in system investigation - A review of basic flow diagramming techniques -systems relationships - systems diagramming and mapping, influence charts, multiple cause diagrams- a

multidisciplinary approach.

3. Systems approach to change

systems autonomy and behaviour - the intervention strategy model - cases in intervention - total project

management model (TPMM).

4. Learning organization


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The relevance of a learning organization -- kindling learning processes in organizations- strategies to

build a learning organization

5. Organisation Development (OD)

Meaning, Nature and scope of OD - Dynamics of planned change - Person-focussed and role-focussedOD interventions -Planning OD Strategy - OD interventions in Indian Organisations - Challenges to ODpractioners.

6. Negotiated change

Change in the labour-management relations in the post-liberalised India - a review of the response ofcollective bargaining strategy to the challenges of Globalisation and the restructuring of enterprises in

India - Changes in the legal frame work of collective bargaining, negotiated flexibility, productivity

bargaining, improved work relations, public sector bargaining and social security.

7. Team Building

Nature and Importance of Teams - Team vs Groups - Types of teams - Characterstics of Virtual teams -

Team building life cycle - role of managers as linking pins- team building skills - Perspectives on

effectiveness of Team working.

8. Virtual teams

High performance teams - self managing teams - Building team relationships - empowered teams -

leadership on teams - Managing cross -cultural diversity in teams - Group think as a decision makingprocess - effective decision making techniques for teams and groups - role of change consultant--

contemporary issues in managing teams.

References

1. Mirza S.Saiyadan, Organisational Behaviour,TMH, 2003, New Delhi.

2. Robert A Paton and James McCalman, Change Management: A Guide to Effective Implementation2/e.Response Books, New Delhi, 2000.

3. Sethi : Orgnisational Transformation Through Business Process Reengineering Pearson Education.

4. Art Horn: Gifts of Leadership: Team Building through Focus and Empathy, Macmillan India, 1998.

5. C.S.Venkataratnam: Negotiated Change -Collective Bargaining, Liberalisation and Restructuring in

India, Response Books, New Delhi, 2003.

6. V.Nilakant and S.Ramnarayan: Managing Organisational Change, Response Books, New Delhi, 2003


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7. S.Ramnarayan, TV Rao and Kuldeep Singh(Ed.): Organization Development, Response Books, New

Delhi 2003.

8. Joseph W. Weiss: Organisational Behaviour and Change-- Managing Diversity, cross culturaldynamics and Ethics. Thomson Learning 2/e, New Delhi, 2001.

9. R.S.Dwivedi: Human Relations and Organisational Behaviour: A Global Perspective 5/e, Macmillan,New Delhi, 2001.

17. Data Warehousing and Data Mining

1. Managing Data

Individual Data Management, Organisational Data Management, Components of Organisational

Memory, Evaluation of Database Technology

2. File-Oriented Systems

Meeting the Need for Random Access Processing Information as Resource, Other Limitations of

Traditional File Systems, Data Base Systems, Hierarchical Network Model Systems, RelationalDatabase Systems - Database Systems: Hardware, Software, Data, People and Relationship of the four

System Components.

3. Database Systems in the Organisations

Data Sharing and Data Bases - Sharing Data Between Functional Units, Sharing Data Between DifferentLevels of Users, Sharing Data Between Different Locations, The Role of the Data Base, Strategic Data

Base Planning - The Need for Data Base Planning, The Data Base Project, The Data Base DevelopmentLife Cycle (DDLC)

4. Risks and Costs of Database

Organizational Conflicts - Development Project Failures - System Failure - Overhead costs - Need for

Sophisticated Personnel - Separating Physical and Logical Data Representation - Client / Server DataBase Architecture, Three-Level Data Base Architecture

5. Data warehousing Introduction

What is a Data warehouse, Who uses Data warehouse, Need for Data warehouse, Applications of Datawarehouse Concepts.

6. The Data warehouse Data Base

Context of Data warehouse Data Base, Data Base Structures - Organizing Relational Data warehouse -

Multi-Dimensional Data Structures - Choosing a Structure, Getting Data into the Data warehouse -


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18. E- Business

Objective: to equip students with the knowledge of IT tools and their application in the various business

processes for better performance.Unit I: INTRODUCTION: Meaning of E-Commerce, E-Business and E-Marketing; Evolution of E-

Commerce, E-Commerce Vs. Traditional Commerce, Infrastructure for E-Commerce Internet andWeb Technologies, Multimedia and Digital Video; Media Convergence and On-line publishing.Unit II: E-COMMERCE APPLICATION: Supply Chain Management Definition, Different Categories

and Models of SCM, Elements of SCM; Procurement; On-line Marketing and Advertisement.

Unit III: E-COMMERCE BUSINESS MODELS: Business to Business (B2B): Business to Consumer

(B2C); Other Models E-business Storefronts, Infomediary, Trust Intermediary, E-business Enablersand Infrastructure Providers/Communities of Commerce.

UNIT IV : ELECTRONIC DATA INTERCHANGE AND ELECTRONIC PAYMENT: EDI

Meaning, EDI Applications in Business; Types of E-payments E-Cash or Digital Cash, E-Cheques,Credit Cards, Smart Cards, E-Wallets and Debit Cards;

UNIT V : E-SECURITY: E-Security Issues Hacking, Spoofing and Viruses; Network Security and

Transaction Security; Security Measures Firewall, encryption and Digital Signature; Cyber Crimes andCyber Laws IT Act, 2000. (Case Studies are Compulsory)

Suggested Books:

1. Parag Diwan: e-commerce, Excel Publishers

2. Dennis E-Commerce &the law of digital signatures, Oxford University Press

3. Steve Hedley Statutes on IT & E-Commerce, Oxford University Press.

4. Ravi Kalakota and Andrew B.Whinston: Electronic Commerce; A Managers Guide, Pearson

Education, 2005.

5. Efrain Turban, Jae Lee Kavid King and H.Michael Chung: Electronic Commerce: A

Managerial Perspective, Pearson Education, 2006.

6. Kenneth C.Laudon and Carol Guercio Traver: E-Commerce: Business Technology, Society,Pearson Education, 2005.

7. C.S.V.Murthy, E-commerce, Concepts, Models, Strategies, Himalaya Publishing House, 2004.

8. C.S.Rayudu, E-Commece, E-Business, Himalaya Publishing House, 2004

9. P.T.Joseph, S.J., E-Commerce: An Indian Perspectives; Prentice Hall of India

19. System Audit and Control

1. Overview of Information System Auditing, Effect of Computers on Internal Controls, Effects of

Computers on Auditing, Foundations of information Systems Auditing, Conducting an Information

Systems Audit.

2. The management Control Framework-I: Introduction, Evaluating the planning Function, Evaluating

the Leading Function, Evaluating the Controlling Function, Systems Development ManagementControls, Approaches to Auditing Systems Development, Normative Models of the Systems

Development Process, Evaluating the Major phases in the Systems Development Process, Programming

Management Controls, Data Resource Management Controls.


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3. The Management Control Framework-II: Security Management Controls, Operations management

Controls Quality assurance Management Controls.

4. The Application Control Framework-I : Boundary Controls, Input Controls, Communication Controls.

5. The Application Control Framework-II: Processing Controls, Database Controls, output Controls.

6. Evidence Collection: Audit Software, Code Review, Test Data, and Code Comparison, Concurrent

Auditing techniques, Interviews, Questionnaires ,and Control Flowcharts. Performance Management

tools.

7. Evidence Evaluation: Evaluating Asset Safeguarding and Data Integrity, Evaluating SystemEffectiveness, Evaluating System Efficiency.

8. Information Systems Audit and Management: managing the Information Systems Audit Function,Introduction, Planning Function, Organising Function, Staffing Function, Leading Function, Controlling

Function, Some Features of Information Systems Auditing.

References

1. M.Revathy Sriram, Systems Audit, TMH, New Delhi, 2001.

2. Ron Weber, Information Systems Control and Audit, Pearson Education,2002.

3. Jalote : Software Project Mangement in Practice, Pearson Education

4. Royce : Software Project Management, Pearson Education.

20. Decision Support Systems

1. M.I.S and Its Role In Organizations Open-Systems and Closed Systems

2. D.S.S Its Relation to M.I.S, Characteristic Role of D.S.S as Different From M.I.S in an Organization,Expert DSS and Its Role as an Aid to Management Decision Process.

3. Deterministic Models: Models Required to Cope With Uncertainty, Probabilistic Models and FuzzySets, Fuzzy DSS and Fuzzy Expert DSS.

4. Application of DSS to Some Functional Areas of Management Like Finance, Marketing, ProductionPlanning and Control Etc.

5. Non-Optimising Models of DSS, Simulation Techniques and Monte- Carlo Methods.

6. Application of DSS: Technical Feasibility and Financial Viability of DSS. Advantages andLimitations of DSS -Contemporary practices.


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7. Introduction to Artificial Intelligence (AI): An Overview of AI- AI Technologies in Business,

Domains in AI, Neural networks, Fuzzy logic systems in Business, Virtual Reality, Intelligent agents,expert system and its components, Applications of expert system, developing expert systems, value of

expert systems.

8. Case Studies

References

1 Macllah: Decision Support Systems and Data Warehousing, TMH, 2003.

2 Turbon: DSS and Intelligent Systems, Pearson Education, 2001.

3 James A Obrien: Management Information systems-Managing information technology in the E-

Business Enterprise, 5/e, TMH, New Delhi, 2002.

4 Janakiraman & Sarukesi: Decision Support Systems, PHI, New Delhi, 2002.

5 George M.Marakas: Decision Support Systems in the 21st Century, 2/e,Pearson Education, New

Delhi, 2003.

pre phd management science syllabus (1)

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