pramod uniyal
TRANSCRIPT
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Common Interview Questions
Every organization or institution requires good professionals in different fields, who are capable of taking
the organization forward. So it becomes essentials for every candidate who comes for interview to
present himself/herself in a professional way in order to become a part of the organization. To be
successful in an interview needs attire, confidence, poise and excellent communication skills. Most
interviews are competency based and so candidates are asked to answer a number of questions in order
to demonstrate their practical knowledge and their ability to tackle adverse situation.
Apart from doing a little research on the company, it will better to prepare answer to some common
interview questions the interviewer is likely to ask as such as: tell me about yourself, what are yourstrengths and weakness, why do you want to work here, why should we hire you, etc. Here are a number
of commonly asked questions that can give you an overall idea about the kind of questions that an
interviewer asks and surely this will boost your confidence in any interview.
1. Common Interview Questions - Page 1
Tell Me a Little About Yourself? Ans - This is the most general and probably the most difficult
question, as one has to cover up the entire life story within a couple of minutes.
2. Common Interview Questions - Page 2
What's Your Biggest Weakness? Ans - This is one of the most common questions that every job
applicant face and by this, the Interviewer wants to check your challenging ability to face different
situation.
3. Common Interview Questions - Page 3
What experience do you have in this field? Ans - Mention specific information related to the
position you are attaining the interview otherwise tell him that you are a fresher and have just
completed your academics.
4. Common Interview Questions - Page 4
Are you a team player? Ans - Working together as a team is the key point in achieving greater
goal than anyone could have achieved individually.
5. Common Interview Questions - Page 5
What irritates you about co-workers? Ans - This is a tricky question but you can answer it
honestly. Answer anything that really irritates you or disturbs your work.
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6. Common Interview Questions - Page 6
Tell me about your ability to work under pressure. Ans - To answer this question give an example
related to you?re past job and how did you handle it.
7. Common Interview Questions - Page 7
What did you hate most on your previous job or organization? Ans - Your answer should be
something like that you have not find any such thing as an employ should enjoy every part of his
job.
8. Common Interview Questions - Page 8
Describe what would be an ideal working environment? Ans - An environment that provides me a
chance to use and enhance my skills for the betterment of the organization.
9. Common Interview Questions - Page 9
What challenges do you think you'll face in this job? Ans - Describe the kinds of challenges you
came across in your previous company and how you successfully tackled them.10. Common Interview Questions - Page 10
What have you gained from your work experience? Ans - Pick out one or two work experience
and explain it in detail and express what you have learnt from your activities.
11. Common Interview Questions - Page 11
Do you prefer to work with others or on your own? Ans - You have to first understand the
requirements of the job and answer should be accordingly to convince the interviewer that you
are appropriate for the job.
Question:1. Tell Me a Little About Yourself? Answer: This is the most general and probably the
most difficult question, as one has to cover up the entire life story within a couple of minutes. But
if handled well, this can be the best from the candida
Common Interview Questions Page -1
Question:1. Tell Me a Little About Yourself?
Answer:
This is the most general and probably the most difficult question, as one has to cover up the entire life
story within a couple of minutes. But if handled well, this can be the best from the candidates point of
view. There is no need to explain about your childhood, hobbies or schooling. Instead this is an invitation
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to convince the interviewer what you can offer the company through your education, training or
experience. Yes, you can describe your co-curricular activities; interest or part time work provided they
have some relation with the job you are applying for.
As you have to prove your credibility for the job, it is important to explain how you attracted in this
particular kind of job, company and your key accomplishments in the previous job. Again the time allotted
to a particular candidate would be limited and hence one should make most out of it focusing on the
above-mentioned points.
Question:2. Why Did You Leave Your Last Job?
Answer:
This is another common question that one can be expect to be asked in almost every interview and its
answer depends on different circumstances. Possibly there can be three different categories and one has
to explain it in suitable context. Whatever may be the context but one should stay positive when
answering this question. You should try to make positive statement about the previous job and company
that can show your desire for growth, taking responsibilities and facing challenges.
Here are the three circumstances and some key points to answer these questions:
Resign for a change Every one wants a new position and takes new challenges just to prove that s/he
is able to take the next step of his career. So when answering this one never tried to show any kind of
disregard to your current job instead explain that the next job is more challenging and can be another
stepping stone in your career.
You can answer in this way as you are in this current company for two years and no more find the work
interesting. You want new challenges for learning new things. Point out that there are no advanced
opportunities in the present company and therefore you decided for a change, which will be helpful in
your career goal.
Lay off This is also a very common thing in most of the private sector but the answer should be specific
with facts and figures behind your lay off. There can be a situation that a company faces bankruptcy and
so decided to cut the number of employees or even eliminate some departments. Again one can explain
that position along with his/her group was eliminating as the project on which they were working on was
cancelled. So its not a big taboo these days and you just have to explain it in a more effective way.
Get Fired Its becomes a little difficult to answer in this circumstances but one should be honest and
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quick while explaining it. Explain frankly whether you have faced any unfair circumstances or did
something wrong that pushed you under this situation. Neither you have to present your former employer
in a negative way nor a victim of yourself. Always explain what you have learned from this experience in
making you stronger.
Question: 3. What's Your Biggest Weakness? Answer: This is a typical and bit difficult question
that every job applicant faces. Here are certain tips to tackle interview questions particularly this
one. Interviewer wants to check your challenging a
Common Interview Questions Page -2
Question: 3. What's Your Biggest Weakness?
Answer:
This is a typical and bit difficult question that every job applicant faces. Here are certain tips to tackle
interview questions particularly this one. Interviewer wants to check your challenging ability in facing
adverse situation. However, the important thing that one should keep in mind that after discussing your
weakness point always try to mention the measures you have done to overcome it.
One should not confess something big but should consider a weakness that is real, understandable, work
related and relatively harmless. The interviewer is always in search for your ability of self-assessment anda commitment and your effort for self-development. Select a weakness that can be seen both in positive
as well as negative, but should not directly related to the job for which you are being interviewed.
Examples -
Procrastinate - I used to have a tendency to procrastinate but now I am prepared to make a strict
schedule for all my projects even setting up a deadline.
Time management Because of my busy schedule time management is a problem for me. But I have
recently purchased a PDA that can help me in keeping better organized.
Speaking in front of a group I used to get nervous while speaking in front of a group but now taking
public speaking classes and have become much more comfortable.
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Perfectionist Most of time I focus a little more on my project with intend to be a perfectionist. That brings
a little more stress but now I when I am working on a project, first I list out all priorities and then started
work on it.
Question: 4. Do You Have Any Questions for Me?Answer: This is one of the questions that every interviewer asks at the end but surprisingly the commonanswer is no which shows a wrong attitude. The answer should be yes follow ing a couple of thoughtfulquestions. The questions can be related to the company, the kind of position and even you can ask the
interviewer about his likes and dislikes about the company.
Always avoid asking questions on package like salary, vacation as these show that you are much moreinterested about the compensation than the job. You can ask about the kind of projects you have to work
if you will be selected. Also dont forget to ask the next step in the interview process of the job
Common Interview Questions Page - 4Posted on: March 25, 2008 at 12:00 AM
Question: 14. Are you a team player? Answer: Working together as a team is the key point in
achieving greater goal than anyone could have achieved individually. So, reply quickly with a fine
example that you are a team player. You can present examples
Common Interview Questions Page - 4
Question: 14. Are you a team player?
Answer: Working together as a team is the key point in achieving greater goal than anyone could have
achieved individually. So, reply quickly with a fine example that you are a team player. You can present
examples of your academics and athletics skills in school or college days. You can mention your previous
work in which you do assists your colleagues in several team projects as a member or a team leader.
Question: 15. How long would you expect to work for us if hired?
Answer: Dont specify any particular time period and your answer should reflect that you want to work for
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a long period provided both the organization and you are happy with the job.
I am looking for a long-term commitment and so want to work as long as my contribution is recognized.
Question: 16. Have you ever had to fire anyone? How did you feel about that?
Answer: This is a serious one, as the answer will show your whole organizational responsibility. Your
answer should be something like that you will like to fire someone when anyones personal ambition or in
general work comes against the betterment of the organization. When it comes to the organization it is
the duty of every committed employ to protect the organization.
Question: 17. What is your philosophy towards work?
Answer:This doesnt require a philosophical description here. The answer should be sim ple and positive
that you want to provide the best of your ability for the betterment of the organization.
Question: 18. If you had enough money to retire right now, would you?
Answer: Since you have to work then it is better to say no with a note that you like to prefer this kind of
work. But your answer can be yes if you really mean it.
Question: 19. Have you ever been asked to leave a position?
Answer: If not then say no but if you have come across such situation then be honest and give a brief
and never say anything negative about the individual or organization involved.
Question: 20. Explain how you would be an asset to this organization?
Answer: This question provides you a chance to highlight your positive points relating to your job and
how you can give benefit to the organization with your effort. Think a little ahead as far as your
relationship and company is concerned.
You can also mention that you are looking for the right opportunity to apply your present skills and at the
same time develop new ones from the experience and that would be an asset to the organization
---------------------------------------------------------------------------------------------------------------------------------------------------
Answer
#1
like this
my name is (full name ). i m21 yrs of age . in my family
my father is a teacher . my
mother is a housewife and i
have two elder brothers . i
have done my schooling from
C.B.S.E board delhi in 2004. i
3 Aman Kumar
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am pursuing graduation from
delhi unversity .
about my hobbies i like to play
cricket and reading the
newspaper..
(never say your work experiance)
aman kumar PH:- 9891482040(
do,t hesitate to ssk more )
Is This Answer
Correct ?
105 Yes
83 No
Re: how to say the self introduction
Answer
#2
take a print out better for u n
every one who have a prob
in first round.
well iam ...............
basically i hail from
...........
i was born /n /bought up from
.....
i hold my bachlors/masters
in........
iam the....... (studnt or
employee fill in blank)
prior to that i did my
intermediate from........
and i did my s.s.c from.......
iam persuing my ...............
ABOUT MY FAMILY BACKROUND
http://www.allinterview.com/viewpost/99414.htmlhttp://www.allinterview.com/viewpost/99414.htmlhttp://www.allinterview.com/viewpost/99414.htmlhttp://www.allinterview.com/viewpost/99414.html -
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my father Mr..............
he is a..........
my mother she is a........
i have ... sublings.
i have 2 brother n 2 sister.
I WOULD LIKE TO TELL U MY
STRENGTH.
I am result oridented
iam dedicated.
iam optimist.
I WOULD ALSO LIKE TO TELL U
ABOUT MY HOBBIES
I play cricket snnoker
I listeen to music.
........
........
My short term goal is
...............(ex= to complete
my
communication skill class with
confident)
my long term goal
is..........(ex= To work for
reliance or
i want to do ms mba or mtec
from ....)
My favrouite palce is
............(ex= hyderabad,
dubai,or
london.)
thank u sir for giving me a
wonderfull opertunity to
introduce my self thank yo.
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Marketing strategy
From Wikipedia, the free encyclopedia
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You can help. Thediscussion pagemay contain suggestions. (May 2009)
Marketing
Key concepts
Product marketingPricing
DistributionServiceRetail
Brand management
Account-based marketing
EthicsEffectivenessResearch
SegmentationStrategyActivation
ManagementDominance
Marketing operations
Promotional content
AdvertisingBrandingUnderwriting
Direct marketingPersonal sales
Product placementPublicity
Sales promotionSex in advertising
Loyalty marketingSMS marketing
PremiumsPrizes
Promotional media
PrintingPublicationBroadcasting
Out-of-home advertisingInternet
http://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/File:Crystal_Clear_app_kedit.svghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-head 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Point of saleMerchandise
Digital marketingIn-game advertising
In-store demonstrationWord-of-mouth
Brand ambassadorDrip marketingVisual
merchandising
vde
Marketing strategy is a process that can allow an organization to concentrate its limitedresources on the greatest opportunities to increase sales and achieve a sustainablecompetitive
advantage.[1]
Contents
[hide]
1Developing a marketing strategy
2Types of strategies
3Strategic models
4Real-life marketing
5See also
6References
7Further reading
[edit] Developing a marketing strategy
This article needs additionalcitationsforverification. Please helpimprove this articleby
adding citations toreliable sources. Unsourced material may bechallengedandremoved.
(June 2008)
Marketing strategies serve as the fundamental underpinning ofmarketing plans
designed to fillmarket needs and reachmarketingobjectives.[2]Plans and objectives are generally tested for
measurable results. Commonly, marketing strategies are developed as multi-year plans, with a
tactical plan detailing specific actions to be accomplished in the current year. Time horizons
covered by themarketing planvary by company, by industry, and by nation, however, timehorizons are becoming shorter as the speed of change in the environment increases .[3]Marketing
strategies are dynamic and interactive. They are partially planned and partially unplanned. See
strategy dynamics.
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Marketing strategy involves careful scanning of the internal and external environments.[4]
Internal environmental factors include themarketing mix, plus performance analysis and strategicconstraints.[5]External environmental factors include customer analysis,competitor analysis,
target marketanalysis, as well as evaluation of any elements of the technological, economic,
cultural or political/legal environment likely to impact success.[3][6]
A key component of
marketing strategy is often to keep marketing in line with a company's overarchingmissionstatement.[7]Besides SWOT analysis, portfolio analyses such as the GE/McKinsey matrix[8]or
COPE analysis[9]
can be performed to determine the strategic focus.
Once a thorough environmental scan is complete, astrategic plancan be constructed to identify
business alternatives, establish challenging goals, determine the optimal marketing mix to attainthese goals, and detail implementation.[3]A final step in developing a marketing strategy is to
create a plan to monitor progress and a set of contingencies if problems arise in the
implementation of the plan.
[edit] Types of strategies
This article needs additionalcitationsforverification. Please helpimprove this articleby
adding citations toreliable sources. Unsourced material may bechallengedandremoved.
(June 2008)
Marketing strategies may differ depending on the unique situation of the individual business.However there are a number of ways of categorizing some generic strategies. A brief description
of the most common categorizing schemes is presented below:
Strategies based onmarket dominance- In this scheme, firms are classified based on their marketshare or dominance of an industry. Typically there are four types of market dominance strategies:
o Leader
o Challenger
o Follower
o Nicher
Porter generic strategies- strategy on the dimensions of strategic scope and strategic strength.
Strategic scope refers to the market penetration while strategic strength refers to the firms
sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two
alternatives each with two alternative scopes. These are Differentiation and low-cost leadership
each with a dimension ofFocus-broad or narrow.
o Product differentiation(broad)
o Cost leadership(broad)
o Market segmentation(narrow)
Innovation strategies This deals with the firm's rate of the new product development and
business model innovation. It asks whether the company is on the cutting edge of technology and
business innovation. There are three types:
o Pioneers
o Close followers
o Late followers
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Growth strategies In this scheme we ask the question, How should the firm grow?. There are a
number of different ways of answering that question, but the most common gives four answers:
o Horizontal integrationo Vertical integrationo Diversification
o Intensification
A more detailed scheme uses the categories[10]:
Prospector
Analyzer
Defender
Reactor
Marketing warfare strategies- This scheme draws parallels between marketing strategies and
military strategies.
[edit] Strategic models
This article needs additionalcitationsforverification. Please helpimprove this articleby
adding citations toreliable sources. Unsourced material may bechallengedandremoved.
(June 2008)
Marketing participants often employ strategic models and tools to analyze marketing decisions.
When beginning a strategic analysis, the3Cscan be employed to get a broad understanding of
the strategic environment. An Ansoff Matrix is also often used to convey an organization'sstrategic positioning of theirmarketing mix. The4Pscan then be utilized to form a marketing
plan to pursue a defined strategy.
There are many companies especially those in the Consumer Package Goods (CPG) market that
adopt the theory of running their business centered around Consumer, Shopper & Retailer needs.
Their Marketing departments spend quality time looking for "Growth Opportunities" in theircategories by identifying relevant insights (both mindsets and behaviors) on their target
Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in
market trends, segment dynamics changing and also internal brand or operational businesschallenges.The Marketing team can then prioritize these Growth Opportunities and begin to
develop strategies to exploit the opportunities that could include new or adapted products,
services as well as changes to the 7Ps.
[edit] Real-life marketing
Real-life marketing primarily revolves around the application of a great deal of common-sense;dealing with a limited number of factors, in an environment of imperfect information and limited
resources complicated by uncertainty and tight timescales. Use of classical marketing techniques,
in these circumstances, is inevitably partial and uneven.
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Thus, for example, many new products will emerge from irrational processes and the rational
development process may be used (if at all) to screen out the worst non-runners. The design ofthe advertising, and the packaging, will be the output of the creative minds employed; which
management will then screen, often by 'gut-reaction', to ensure that it is reasonable.
For most of their time, marketing managers use intuition and experience to analyze and handlethe complex, and unique, situations being faced; without easy reference to theory. This will often
be 'flying by the seat of the pants', or 'gut-reaction'; where the overall strategy, coupled with theknowledge of the customer which has been absorbed almost by a process of osmosis, will
determine the quality of the marketing employed. This, almost instinctive management, is what
is sometimes called 'coarse marketing'; to distinguish it from the refined, aesthetically pleasing,form favored by the theorists.
[edit] See also
Business model
Customer engagement Market segmentation
Pricing strategies
[edit] References
1. ^Baker, Michael The Strategic Marketing Plan Audit2008.ISBN 1902433998. p.3
2. ^Marketing basicsMarketing strategy based on market needs, targets and goals.
3. ^abcAaker, David Strategic Market Management2008.ISBN 97804700562334. ^Hausman Marketing Letter Definition of Marketing Series5. ^Aaker, David Strategic Market Management2008.ISBN 9780470056233.
6. ^http://www.marketingthatworks.tv/marketing-explained-in-short-easy-words/definition-of-marketing-series-marketing-strategy.html MarketingThatWorks.TV
Marketing Strategy.
7. ^Baker, Michael The Strategic Marketing Plan Audit2008.ISBN 1902433998. p. 278. ^[1]9. ^COPE analysis explained10.^Miles, Raymond (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford
University Press.ISBN0804748403.
[edit] Further reading
Laermer, Richard; Simmons, Mark, Punk Marketing, New York : Harper Collins, 2007ISBN 978-0-06-115110-1(Review of the book by Marilyn Scrizzi, inJournal of Consumer Marketing 24(7),
marketing
Definition
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8/2/2019 pramod uniyal
14/18
The management process through which goods and services move from concept
to the customer. As a practice, it consists in coordination of four elements called
4P's: (1) identification, selection, and development of a product, (2)
determination of its price, (3) selection of a distribution channel to reach the
customer's place, and (4) development and implementation of a promotional
strategy.
As a philosophy, marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling because (in
the words ofHarvard Business School's emeritus professor of marketing
Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with
the values that the exchange is all about. And it does not, as marketinginvariably does, view the entire business process as consisting of a tightly
integrated effort to discover, create, arouse, and satisfy customer needs."
Q: What is a brand?A: Any brand is a set of perceptions and images that represent a company, product or service.While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually muchlarger. A brand is the essence or promise of what will be delivered or experienced.Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brandsare generally developed over time through:
Advertisements containing consistent messaging Recommendations from friends, family members or colleagues Interactions with a company and its representatives Real-life experiences using a product or service (generally considered the most important
element of establishing a brand)
Once developed, brands provide an umbrella under which many different products can be offered-
-providing a company tremendous economic leverage and strategic advantage in generating
awareness of their offerings in the marketplace.
What Does Brand EquityMean?
The value premium that a company realizes from a product with a recognizable name ascompared to its generic equivalent. Companies can create brand equity for their products by
making them memorable, easily recognizable and superior in quality and reliability. Massmarketing campaigns can also help to create brand equity. If consumers are willing to pay more
for a generic product than for a branded one, however, the brand is said to have negative brand
equity. This might happen if a company had a major product recall or caused a widely publicizedenvironmental disaster.
http://www.businessdictionary.com/definition/management.htmlhttp://www.businessdictionary.com/definition/process.htmlhttp://www.businessdictionary.com/definition/goods-and-services.htmlhttp://www.businessdictionary.com/definition/concept.htmlhttp://www.businessdictionary.com/definition/practice.htmlhttp://www.businessdictionary.com/definition/coordination.htmlhttp://www.businessdictionary.com/definition/element.htmlhttp://www.businessdictionary.com/definition/selection.htmlhttp://www.businessdictionary.com/definition/development.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/labor-rate-price-variance.htmlhttp://www.businessdictionary.com/definition/distribution-channel.htmlhttp://www.businessdictionary.com/definition/customer.htmlhttp://www.businessdictionary.com/definition/promotional-strategy.htmlhttp://www.businessdictionary.com/definition/promotional-strategy.htmlhttp://www.businessdictionary.com/definition/marketer.htmlhttp://www.businessdictionary.com/definition/business.htmlhttp://www.businessdictionary.com/definition/term.htmlhttp://www.businessdictionary.com/definition/customer-needs.htmlhttp://www.businessdictionary.com/definition/satisfaction.htmlhttp://www.businessdictionary.com/definition/selling.htmlhttp://www.businessdictionary.com/definition/word.htmlhttp://www.businessdictionary.com/definition/Harvard-Business-School.htmlhttp://www.businessdictionary.com/definition/concern.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/exchange.htmlhttp://www.businessdictionary.com/definition/cash.htmlhttp://www.businessdictionary.com/definition/values.htmlhttp://www.businessdictionary.com/definition/business-process.htmlhttp://www.businessdictionary.com/definition/create.htmlhttp://www.businessdictionary.com/definition/create.htmlhttp://www.businessdictionary.com/definition/business-process.htmlhttp://www.businessdictionary.com/definition/values.htmlhttp://www.businessdictionary.com/definition/cash.htmlhttp://www.businessdictionary.com/definition/exchange.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/concern.htmlhttp://www.businessdictionary.com/definition/Harvard-Business-School.htmlhttp://www.businessdictionary.com/definition/word.htmlhttp://www.businessdictionary.com/definition/selling.htmlhttp://www.businessdictionary.com/definition/satisfaction.htmlhttp://www.businessdictionary.com/definition/customer-needs.htmlhttp://www.businessdictionary.com/definition/term.htmlhttp://www.businessdictionary.com/definition/business.htmlhttp://www.businessdictionary.com/definition/marketer.htmlhttp://www.businessdictionary.com/definition/promotional-strategy.htmlhttp://www.businessdictionary.com/definition/promotional-strategy.htmlhttp://www.businessdictionary.com/definition/customer.htmlhttp://www.businessdictionary.com/definition/distribution-channel.htmlhttp://www.businessdictionary.com/definition/labor-rate-price-variance.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/development.htmlhttp://www.businessdictionary.com/definition/selection.htmlhttp://www.businessdictionary.com/definition/element.htmlhttp://www.businessdictionary.com/definition/coordination.htmlhttp://www.businessdictionary.com/definition/practice.htmlhttp://www.businessdictionary.com/definition/concept.htmlhttp://www.businessdictionary.com/definition/goods-and-services.htmlhttp://www.businessdictionary.com/definition/process.htmlhttp://www.businessdictionary.com/definition/management.html -
8/2/2019 pramod uniyal
15/18
Investopedia explains Brand Equity
The additional money that consumers are willing to spend to buy Coca Cola rather than the store brand ofsoda is an example of brand equity.
One situation when brand equity is important is when a company wants to expand its product line. If the
brand's equity is positive, the company can increase the likelihood that customers will buy its new product
by associating the new product with an existing, successful brand. For example, if Campbells releases a
new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The
positive associations customers already have with Campbells would make the new product more enticing
than if the soup had an unfamiliar brand name.
Read more:http://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQ
Brand Loyalty
What Does Brand LoyaltyMean?
When consumers become committed to your brand and make repeat purchases over time. Brand loyalty
is a result of consumer behavior and is affected by a persons preferences. Loyal customers will
consistently purchase products from their preferred brands, regardless of convenience or price.
Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty
programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).
Investopedia explains Brand Loyalty
Companies that successfully cultivate loyal customers also develop brand ambassadors consumers
that will market a certain brand and talk positively about it among their friends. This is free word-of-mouth
marketing for the company and is often very effective.
Read more:http://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQd
http://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQ -
8/2/2019 pramod uniyal
16/18
Measure ofbrand loyalty in which a consumer will choose a particular brand in presence
ofcompeting brands, but will accept substitutes if that brand is not available.
Re: why should i select you?
Answer#1
i feel iam efficient for thispost as i can implement my
skills and knowledge very
effectively. And i have good
learnin g capability.
Re: why should i select you?
Answer
#4
i am a very talented guy
and i can share my
ideas,skills,knowledge
effectively and i will workhard for
the development of your
company
Re: why should i select you?
Answer
#8
I can contribut my knowlege
with ur company as well as i
feel if u realy want someone
who is aggressive towards
hardwork, leadership qualityand honest in all, you met
the
right person.
Re: why should i select you?
Answer
#9
i am very good hardworker i can
work for a company at any
situation so ican put my maximum
effort to work in ur
companyRe: how to answer freshers "tell me about your self?"
Answer
#2
i m HEENA AHUJA AS MY NAME MEANS
'MEHNDI' WHICH LEAVES ITS
COLOUR WHERE V PUT SIMILARLY I
also leave my impression
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8/2/2019 pramod uniyal
17/18
where ever i go, by my nature n
by my qualities.I can put
all my efforts to create high
performance.I like to
interact with different people.
My strength is self-confidence n my mom. My weakness
is i get easily motivated
by the person.n one thing I AM MY
FAVOURITE n rest u can
analyze.
#3
i have good interpersonal skills, and i have
the
leadership qualities,for example in my U.G i am
the class
representative.my strengh is good programming
language, i
can understand any problem given to me
easily.my weakness
is , when i am doing some work ,if anybody ask
to me do
this means i will help to us immediately
without finishing
my jobs,but some persons are misusing this.
Re: how to answer freshers "tell me aboutyour self?"
Answer
#4
My name is Saba and I am Post
Graduate with an additional
Iata Certified Course.I am a
goal oriented person an would
use all my abilities to achive
my target.I have good
communication skills with
effective leadership
qulities.Iam really proud of my self and
believe in making my company
proud too.
Re: how to answer freshers "tell me about your self?"
Answer i am vidhya(b.e electrical and
http://www.allinterview.com/viewpost/87137.htmlhttp://www.allinterview.com/viewpost/87137.htmlhttp://www.allinterview.com/viewpost/87137.htmlhttp://www.allinterview.com/viewpost/87595.htmlhttp://www.allinterview.com/viewpost/87595.htmlhttp://www.allinterview.com/viewpost/87595.htmlhttp://www.allinterview.com/viewpost/87595.htmlhttp://www.allinterview.com/viewpost/87137.html -
8/2/2019 pramod uniyal
18/18
#6 electronics engineering)2007
passout.my native is namakkal.i
did my schooling in my
native itself.i am a school first
student in 10,12.i did my
graduation in pgpcet.namakkal.i ama active person.i have
good leadership qualities.i am a
athletic player..too i won
district level prizes.i did
electrical based project in
final year.project title...my
hobbies are playing
volleyball,computer games.my
positive points making friends
easily..negative i dontknow..
http://www.allinterview.com/viewpost/89779.htmlhttp://www.allinterview.com/viewpost/89779.htmlhttp://www.allinterview.com/viewpost/89779.htmlhttp://www.allinterview.com/viewpost/89779.html