präsentation internet, social media and volunteering
TRANSCRIPT
Internet, Social Media & Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
1st Myth about the Internet
The Internet is a very new media cannel!
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Hannes Jähnert
1st Myth about the Internet
The Internet is a very new media cannel!
•First ideas for the Internet as science fiction right after the world war II
Dr. Vanevar Bush „As we may think“ (1945)
•First computer networks were developed about 40 years ago
e.g. ARPAnet (1969) or CYCLADES (1971)
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2nd Myth about the Internet
By the way:
„It was from the RAND study that the false rumor started, claiming that
the ARPANET was somehow related to building a network resistant to
nuclear war. This was never true of the ARPANET, only the unrelated
RAND study on secure voice considered nuclear war. However, the later
work on Internetting did emphasize robustness and survivability,
including the capability to withstand losses of large portions of the
underlying networks.“
„A Brief History of the Internet“ at the website of the Internet Society
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2nd Myth about the Internet
The Internet is the Result of a
military project during the cold war.
58 cm
2.4 to 2.9 m
•The study of the RAND Corperation was initiated by the ministry of defense.
… in order to develop a robust telephone network
•The ARPAnet was the result of solving problems of capacity and knowledge management.
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3rd Myth about the Internet
Since the World Wide Web, since
1991, everything changed.
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3rd Myth about the Internet
Since the World Wide Web, since
1991, everything changed.
•The WWW as well as the whole Internet is about decentralized data.
there were only a new standard: HTML (Hypertext Markup Language)
•What really changed was the usability of and the access to the Internet
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3rd Myth about the Internet
With HTML the public Internet grew up nearly exponentially
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4th Myth about the Internet
The Internet is a one way info-channel.
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4th Myth about the Internet
•That was the thought of the Web 1.0 and the New Economy
The New Economy crashed in 2000
•In principle every user can become a producer of web content
That means “produser”
The Internet is a one way info-channel.
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4th Myth about the Internet
After the millennium the New Economy burst in a big crash of the NASDAQ stoke exchange
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4th Myth about the Internet
Online communication today is more about this:
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5th Myth about the Internet
This decentralized Web is very dangerous.
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5th Myth about the Internet
This decentralized Web is very dangerous.
•Really dangerous is to ignore the huge chances the Internet provides
RoI (risk of ignoring)
•It’s pretty simple to collect feedback from your volunteers and stakeholders
just meet them on a par online
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5th Myth about the Internet
It shouldn’t be about this:
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5th Myth about the Internet
… but this:
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5th Myth about the Internet
… or this:
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Internet, Social Media & Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes JähnertCaptain Jean-Luc Picard as Lucutus
Hannes Jähnert
Volunteers & The Borg
Donna Haraway: “A Cyborg Manifesto“
at first:
„A cyborg is a cybernetic organism, a hybrid of machine and organism, a creature of social reality as well as a creature of fiction.“
We all use (we all have to use) „prosthetic devices“ to take part in modern society.
In earlier days this devices was writing with a pen or a typewriter, nowadays it is the mobile phone and the computer.
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Volunteers & The Borg
We are all cyborgs!
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Volunteers & The Borg
World Internet Stats
•~ 2 billion Internet users
•~ 1.4 billion e-mail users
•~ 500 Million Facebook users
•~ 300 Million Webpages
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Hannes Jähnert
Volunteers & The Borg
World Internet Stats
•~ 2 billion Internet users
•~ 1.4 billion e-mail users
•~ 500 Million Facebook users
•~ 300 Million Webpages
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Volunteers & The Borg
After Facebookwas founded in February 2004, it expanded to the largest social networking service in the world
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Volunteers & The Borg
PLEASE don’t think your
Volunteers aren’t
cyborgs !!!
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Cyborgs like Barack Obama …
Hannes Jähnert
… or her …
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… or her?
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Internet, Social Media & Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
Communicate with Cyborgs
Hannes Jähnert
Communicate with Cyborgs
Hannes Jähnert
Communicate with Cyborgs
Weblogs:
•What is it?
– A regularly updated ‚mashup‘ website that allows visitors to leave comments to single updates and provides different netwok functions
•What for is it?
– Originally weblogs were set up to save web files online. Today they were also used a diaries or private and/or professional online journals
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Communicate with Cyborgs
Social Networking Services (like Facebook):
•What is it?
– A Social Media platform that’s (1st) driven by 'user generated content’, (2nd) allows its participants to set up a personal profile and (3rd) mark relations between users as ‘friends’.
•What for is it?
– The first social networking service (“WELL”) was used as newsgroup. Today SNS provide a platform to maintain relationships even if there is no possibility to meet physically
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Communicate with Cyborgs
Live or micro blogging services (like Twitter):
•What is it?
– A Social Media service that allows its users to set up a stream of short text-based updates (at Twitter not more than 140 characters) and to subscribe other stream
•What for is it?
– Even if it is much faster micro blogging is blogging as well. Mostly it is used to update he ‘followers’ about what’s going on. But it is also used as discussion channel
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Communicate with Cyborgs
VoIP or ‘voice over IP’ Services (like Skype):
•What is it?
– A service that allows free telephone calls and text messages between users. It also allows chat, voice and video conferences with more than two users that are related to each other (ad to a ‘bodylist’)
•What for is it?
– Mainly it is used to communicate via chat or voice while being online at the same time. But it can also used to transfer files and present slides.
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Communicate with Cyborgs
File sharing services (like Dropbox):
•What is it?
– A tool users can install at their computers and use as a simple desktop folder. Files that saved to this folder are uploaded to a server and become synced to related folders.
•What for is it?
– To work together with others that have a Dropbox account, an Internet connection but aren't connected to the same intranet.
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Communicate with Cyborgs
And of course:
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Communicate with Cyborgs
And of course:
Online Volunteering
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Communicate with Cyborgs
Some Examples:
•The NPO-Blogparade
– An informal network of blogging experts that regularly treads questions of non-profit management
•question & answer sites
– Use mailing lists to ask questions
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Communicate with Cyborgs
Some Examples:
•Red-Recruit of the BRK
– The British Red Cross ask young volunteers to spread their content and messages through different Social Media platforms.
•Flickr Commons
– A micro volunteering platform that contains pictures which becomes tagged by volunteers.
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Internet, Social Media & Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
Be a Cyborg
To be a Cyborg is very easy. Just use the techniques
of your days contact your stakeholders, your
volunteers, your colleagues and friedns on a par
You easily can use the crowd to develop your own
work – you only have to take care of two thinks:
1.You should really want to take part in the
community
&2. you should make interesting offers.
Summarize:
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Be a Cyborg
»promoting or connection«
Hannes Jähnert
Internet, Social Media & Volunteering
Thank you for your attention!
Hannes Jähnert Academy for Volunteer-Management in Germany Marchlewskistr. 27 | 10243 Berlin
Tel: +49 30 2754938Skype: der.foulder