practical seo for everyday use
DESCRIPTION
This presentation discusses how to use web promotion strategies to generate income. The topics covered include generating ad revenue with AdSense, selling ad space to companies, affiliate income, and selling products online. The concepts presented here give a high level summary of what I did to build several businesses online, including http://prohealthcareproducts.com, http://sweatshirtstation.com, http://onlinesafetydepot.com, and several other online stores. Each of the concepts discussed here require much more learning and experimenting in order to become an expert at: doing keyword research, publishing content optimized for popular search phrases, building trust and authority for your web pages, using social media to drive traffic, and analytics and conversation rate optimization. Stay tuned for more slideshows covering more of these topics in greater depth.TRANSCRIPT
PRACTICAL SEOFOR EVERYDAY USE
Richard Robbins – Web Promotion Strategist
Overview
My Story RandomDeals.cc -> OuterSports.com ->
RobbinsSports.com Creating an online audience Monetizing Traffic Essentials of web marketing Staying on Google’s good side Technical Web Analytics – Understanding Your Traffic Tools
My Story
Failed Auto Shop Business RandomDeals.cc OuterSports.com
RobbinsSports.com
Essence of online marketing
People
Information
Search Engines
Social media
Monetizing Traffic
Affiliates: Commissions for referring traffic Commission Junction Share-A-Sale
Advertising: Adsense Kontera
Online Retail and Drop-shipping: Selling real products Who’s stuff can I sell? Finding suppliers
Essentials of web marketing
Search engines: Google, Yahoo, Bing Build domain/page authority – links, social signals Optimize pages Get pages indexed Build relevance
Social media Connect with potential audience using
Other channels Mobile apps
International markets, geo-targeting International is less competitive
Paid Advertising AdWords, Facebook Ads
Staying on Google’s Good Side No Spamming! Panda/Penguin Updates Is there any usefulness in the content
you’re publishing? Does it have a pulse?
Outsourced rubber flooring article versus “Baseball in Shanghai” article.
Technical Elements
How do I carve out my virtual real estate? Publishing on someone else’s hardware:
HubPages.com, Weebly.com, YouTube.com Publishing on your own hardware:
Register domain Buy web hosting Set up CMS
Shopping Cart: Zen Cart, PrestaShop WordPress
Web Analytics
Understanding your visitors Using web stats to prioritize your efforts and get more traffic The conversion funnel
Tools
Keyword Research – Google’s Keyword Research Tool
SEOMoz – OpenSiteExplorer SEMRush.com SEOBook Google Webmasters