practical human factors & sign design

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Practical Human Factors & Sign Design John Wood. Executive Chairman CCD Design & Ergonomics Ltd Jon Burden, Industry Liaison Manager, Network Rail King's Cross Station Redevelopment Programme

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Presentation on human factors and sign design given to the UK Sign Design Society in May 2012 by John Wood from CCD Design & Ergonomics

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Page 1: Practical human factors & sign design

Practical Human Factors & Sign Design

John Wood. Executive Chairman CCD Design & Ergonomics Ltd

Jon Burden, Industry Liaison Manager, Network Rail

King's Cross Station Redevelopment Programme

Page 2: Practical human factors & sign design

Introduction

• Kings Cross – Signage and Wayfinding

• ‘Cable-cars’ project signage programme

• Modelling ‘wayfinding’

• International standards on colour coding

Page 3: Practical human factors & sign design

The Kings Cross Project

Page 4: Practical human factors & sign design

The Organizational Chart

Page 5: Practical human factors & sign design

Original Grip Stage 3 Design

Page 6: Practical human factors & sign design

Retail Redesign Grip Stage 5

Page 7: Practical human factors & sign design

Work Diagram For Consultation

Page 8: Practical human factors & sign design
Page 9: Practical human factors & sign design
Page 10: Practical human factors & sign design

Checking Human Factors

Page 11: Practical human factors & sign design

Checking Human Factors

Page 12: Practical human factors & sign design

Comparing Human Factors

Page 13: Practical human factors & sign design

Departure Board

Page 14: Practical human factors & sign design

Impact Of Revised Retail Layout

Page 15: Practical human factors & sign design

‘Monolith’ Location & Signing

Page 16: Practical human factors & sign design

Where The ‘Monolith’ Should Have Been

Page 17: Practical human factors & sign design

Location Of Information Desk

Page 18: Practical human factors & sign design

The ‘Link Bridge’ Challenge

Page 19: Practical human factors & sign design

‘Vinyls’

Page 20: Practical human factors & sign design

‘Departures’ Is Now ‘Arrivals’

Page 21: Practical human factors & sign design

Temporary Station Signage

Page 22: Practical human factors & sign design

Fire Escape + Impromptu Signing

Page 23: Practical human factors & sign design

Temporary Signing By Train Operators

Page 24: Practical human factors & sign design

Redundant Signing By Train Operating Company

Page 25: Practical human factors & sign design

Lessons Learnt

• Make easily, replaceable signs

• Don’t change the design half way through!

• Decide on the signing standards to use early on

• Create some form of mock-up

• Visit another site ‘intelligently’

Page 26: Practical human factors & sign design

Emirates Air Line (Cable Car for London)

Page 27: Practical human factors & sign design

Typical Plan Layout of Signs For ‘Cable Cars’

Page 28: Practical human factors & sign design

‘Cable Cars’ - Lessons Learnt

• Paper based ergonomic evaluation difficult to do.

• Attempting a 3D assessment in a 2D representation

• Need for simple quick and low cost modelling.

Page 29: Practical human factors & sign design

Development of Wayfinding Tools: Objectives & Concepts

Page 30: Practical human factors & sign design

Study Objectives

• Improve measurement of wayfinding performance

• Robust and reliable

• Easy to use

• Applicable to new works and modifications

• Difficulty of ‘putting oneself in visitors shoes’

• Develop metrics

Page 31: Practical human factors & sign design

Survey Results On Wayfinding

Negative Features

Frustration

Confusion due to information overload

Confusion due to retail and directional infor

Lack of awareness of time and distance information

Poor terminology

Lack of recovery clues

Inadequate lighting/auditory environments

Page 32: Practical human factors & sign design

Example Of Wayfinding Metrics

Page 33: Practical human factors & sign design

Example Of Wayfinding Metrics

Page 34: Practical human factors & sign design

Analysis Of Photographic Image

Class of sign Number in visual field

Area in photo (mm squared)

% of total

Primary 2 470 2%

Secondary 2 1270 6%

Other 4 630 3%

Page 35: Practical human factors & sign design

Measure Of Visibility At Decision Points

Page 36: Practical human factors & sign design

Scoring Visibility & Relevance of Signs

Page 37: Practical human factors & sign design

Scoring Visibility & Relevance of Signs

Connection: Entrance to - Visibility Weighting Score

1 toilets 1 0.8 0.8

2 shops 1 0.5 0.5

3 check-in 0 1 0

4 security 1 1 1

5 café 1 0.3 0.3

AVERAGE 0.52

Page 38: Practical human factors & sign design

Standard for Colour Coded Alerts

• Express the degree of safety or danger

• Be suitable for an international audience

• Cover all hazards, all locations, all sectors

• Transmission by variety of media

Page 39: Practical human factors & sign design

Generic Meaning of Colours in Colour Codes

Colour Meaning Suggestion

Red Danger Take appropriate safety action immediately

Yellow Caution Prepare for taking appropriate safety action

Green Safety No need to take safety actions

Page 40: Practical human factors & sign design

Results of International Survey

Page 41: Practical human factors & sign design

Results of International Survey

Page 42: Practical human factors & sign design

Fire Danger

Results of International Survey

Page 43: Practical human factors & sign design

Results of International Survey

Page 44: Practical human factors & sign design

Triage Tags

Results of International Survey

Page 45: Practical human factors & sign design

Metrological Map

Results of International Survey

Page 46: Practical human factors & sign design

The International Nuclear and

Radiological Event Scale

Results of International Survey

Page 47: Practical human factors & sign design

Initial Proposals

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Current Proposals

NOTE: avoid using red and green without supplementary elements

Page 49: Practical human factors & sign design

Some Useful Guidance

ISO Guide 71 to products and services to address the needs of older persons and persons with disabilities

Page 50: Practical human factors & sign design

In Summary

• Illustrated how human factors contributed to the signage and wayfinding elements of two UK programmes

• Shown how metrics might be developed for measuring wayfinding performance

• Presented the work of an international standards team developing a set of universally acceptable colour codes for public warnings about disasters