practical cloud - stephen betts (avanade)

© Copyright 2010 Avanade Inc. All Rights Reserved.The Avanade name and logo are registered trademarks in the US and other countries.

Practical CloudYour Guide to Getting Started

Stephen Betts - CTO, SE AsiaSanju Sunny – Manager – A&I

13-Apr-2010

© Copyright 2010 Avanade Inc. All Rights Reserved.

Agenda

• Cloud Analysis and Research• Our Definition of Cloud and Microsoft Cloud Options• Getting Started In The Cloud• Case Studies• Solution Offerings• Demo

2


Cloud Analysis & Research


Avanade Research Findings: Executive insights on cloud computing

• Clear mandate to cut the cost of doing business • Technology investments seen as one way to reduce costs• Decision-makers widely recognize cloud computing as a

viable way to reduce capital and operational expenditures and do not view the cloud as just the latest IT hype

• They also prioritized business values associated with a move to cloud computing, such as being more flexible, reacting to market conditions, and focus on core business

• Avanade 2009 global survey of cloud computing

4

http://www.avanade.com/_uploaded/pdf/avanadethoughtleadershipcloudsurveyexecutivesummary833173.pdf


Avanade Research Findings:Despite Recognized Value, Many Concerns

• Of the organizations surveyed, 61 percent say they are not leveraging cloud computing in any form– 84 percent of those respondents have

no plan to adopt cloud computing in the next 12 months

• Perceived fear over security and loss of control overwhelmingly cited as primary obstacle

5

Secur

ity ca

n be

com

prom

ised

Loss

of c

ontro

l ove

r sen

sitive

dat

a

Lack

of c

ontro

l ove

r und

erlyi

ng te

chno

logy

Difficu

lt to

mer

ge w

ith o

ur in

tern

al sy

stem

s

Unreli

able

or p

oorly

supp

orte

d so

ftwar

e0

50

100

150

200

250

300265

214

165 174204

Top Concerns with Cloud


Avanade Research Findings:The Adoption Gap is Closing

• Clear shift as companies begin to plan and test the use of cloud computing

• In January 2009, 54 percent had no plans to use cloud computing within 12 months, but in September 2009, that number fell to 36.5 percent

6

Jan-09 Sep-09

3

9.6

54

37

Cloud Plans for Next 12 Months

Starting to plan or test

Isn't in our plans

% o

f C

ust

om

ers


Avanade Research Findings:Companies Turning to Hybrid Approach

4%

54%

41%

Utilize only cloud computing

Utilize a combination of cloud and internal IT systems

Utilize only internal IT Systems

• Less than 5 percent of respondents are adopting a cloud-only model

• More than half of companies are moving to a hybrid approach that combines cloud and internally owned systems

7


SaaS Trends

52%

47%

45%

45%

Customer Relationship Management Business

IntelligenceEmail Collaboration

100%


Perception versus Experience

Respondents appear to be disconnected between their perceptions and actual experience with SaaS technologies

90% 65%report their deployments

as successful yet 54% would have seriously

investigated cost & benefits further before

deployment of SaaS-based applications

of companies report having generated a reasonable return on their SaaS investment


Our Definition of Cloud


Bringing Clarity Out of Complexity:Defining Cloud Computing

11

“Avanade defines cloud computing as enabling and delivering computing services – compute power, data storage, network bandwidth, and application software – over a network on an as-needed basis”


Taxonomy of Cloud Computing

12

Infrastructure as a Service (IaaS)Amazon EC2/S3, RackSpace, VMWare vCloud

Platform as a Service (PaaS)Google App Engine, Force.com, ….

Software as a Service (SaaS)Salesforce, Google Docs, Zoho, …

Business Process Outsource (BPO)Accenture, Computer Science Corp, EDS, …

Cloud ServicesAmazon, PayPal, …

Data CenterOn Premise, Hosting Provider, Cloud

Private CloudAmazon VPC, …

Clo

ud


Taxonomy of Cloud Computing

13

Infrastructure as a Service (IaaS)Amazon EC2/S3, RackSpace, VMWare vCloud

Platform as a Service (PaaS)Google App Engine, Force.com, ….

Software as a Service (SaaS)Salesforce, Google Docs, Zoho, …

Business Process Outsource (BPO)Accenture, Computer Science Corp, EDS, …

Cloud ServicesAmazon, PayPal, …

Data CenterOn Premise, Hosting Provider, Cloud

Private CloudAmazon VPC, …

Clo

ud

Accenture BPOFinance and Accounting, Procurement, Learning…

Microsoft BPOSExchange, OCS,

SharePoint, LiveMeeting, CRM

Avanade Online Services

CRM, Digital Marketing, …

Windows Azure Platform

Windows Azure,SQL Azure,AppFabric,

Live Services

Elastic DatacenterHyper-V,

System Center


Getting Started In The Cloud


Getting Started in the Cloud: On-premise vs. Co-location vs. Cloud

15

“Packaged”Application

An application that I buy “off the

shelf” and run myself

Self-Hosted “Home-Built”

An application that I develop and run myself

Bu

ildB

uy

Hosted “Home-Built”

An application that I develop

myself but run at a host provider

Hosted “Packaged”

An application that I buy “off the shelf” and run at a host provider

Cloud Platform

An application that I develop

myself but run in the cloud

“Software as a Service”

A hosted application that

I buy from a vendor

On-premise Cloud

© Copyright 2010 Avanade Inc. All Rights Reserved. 16


An application that I buy “off the

shelf” and run myself

Self-Hosted “Home-Built”

An application that I develop and run myself

Bui

ldB

uy


An application that I develop myself, but run

at a host provider


An application that I buy “off the shelf” and then run at a host

provider

Cloud Platform

An application that I develop myself, but run

in the cloud

On-premise Cloud

Maximum Economy of Scale

All acceptable options (trade-off)

Maximum Control


A hosted application that I

buy from a vendor


Getting Started in the Cloud: Identifying Cloud Opportunities

Business Continuity (Storage)

• Extensive storage• Backup and recovery

Legacy• Specific existing infrastructure

• Complex legacy systems

Eas

e o

f Im

ple

men

tati

on

Value to the Enterprise

Batch and Data Intensive Applications• One-off applications that don’t rely on

real-time response• Data and high performance intensive

applications (financial risk modeling, simulation, data compression, graphics rendering…)

• New back-office applications

Software Development and Testing• Software development

and testing environment• Performance Testing• Non production projects• R&D activities• Reduced time to market Peak Load Demands

• New business activities• Applications w/ peak-loads

• Seasonal websites• Applications with • scalability needs

Hard

Easy

Sensitivity• Mission critical applications• Regulation-protected data

(HIPAA, SOX, PCI…)

Desktop Productivity• Web 2.0 applications

• Workgroup applications• Office suites

• Email and calendaring

High Value


Getting Started in the Cloud: “Massive Enterprise” Example

18


“Home-Built”Application




Cloud Platform

Clinical Trial

Molecule Research

HR System

E-mail

Issue Tracking

ERP

“Too costly to run this myself, but I’ve made too many customizations.”

Bu

ild

Bu

y

On-premise Cloud



19


“Home Built”Application

Hosted “Home Built”



Cloud Platform

Clinical Trial

Molecule Research

HR System

E-mail

Issue Tracking

ERP

“CRM and e-mail are commodity services – they have no customizations, and it’s cheaper for someone else to run these.”

Bu

ild

Bu

y

On-premise Cloud



20


Hosted “Home Built”


ERP



Cloud Platform

Clinical Trial

Molecule Research

HR System

E-mail

Issue Tracking

“I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”

“But due to privacy issues, I prefer to keep my HR data on-premise.”

Bu

ild

Bu

y

On-premise Cloud



21



ERP




Cloud Platform

Clinical Trial

Molecule Research

E-mail

Issue Tracking

HR System

“I wish I had access to cheaper compute and storage when I need it.”

Bu

ild

Bu

y

On-premise Cloud



22



ERP




Cloud Platform

Clinical Trial

Molecule Research

E-mail

Issue Tracking

HR System

“THIS is where I want to spend my IT resources – I’m going to double down on this application!”

Bu

ild

Bu

y

On-premise Cloud



23



ERP




Cloud Platform

Clinical Trial

Molecule Research

E-mail

Issue Tracking

HR System

Bu

ild

Bu

y

On-premise Cloud



24



ERP




Cloud Platform

Clinical Trial

Molecule Research

E-mail

Issue Tracking

HR System

Bu

ild

Bu

y

On-premise Cloud

“Run On-Premise”Control SLA of Applications



25



ERP




Cloud Platform

Clinical Trial

Molecule Research

E-mail

Issue Tracking

HR System“Home-Built”

Control Features of Applications


Case Studies


Konecranes, a global manufacturer operating in more than 400 locations, needed to harmonize their business communications and collaboration systems to realize the vision of one global company.

Results

Unified Communications as a Cloud Service Yields High Return for Manufacturer

Business Situation

By migrating email services and adding functionality such as chat, conferencing, presence and project workspaces provided by the Microsoft BPOS-S cloud service, Konecranes will receive an estimated return of 7.5M€ in 3 years. The system is also easily extendable to customers, partners, suppliers and future acquisitions to further improve collaboration across groups

SolutionKonecranes turned to Avanade to help deliver a global Unified Communication system. By exploring multiple scenarios, leveraging Avanade’s Business Benefits Calculator and Estimating Model, it was determined that the most beneficial option, both from a financial and functional perspective, was to provide Unified Communications as a Cloud service to the client’s 8000 employees.

http://www.konecranes.com/portal/eng/

© Copyright 2010 Avanade Inc. All Rights Reserved. 28

This company’s corporate intranet was housed on a content management platform that was not longer supported by the software publisher. Capturing, organizing and sharing over 90,000 assets, artifacts and documents for use by thousands of employees is mission critical.

Results

Swiftly Reduce Costs with Enterprise Deployment in Less than 4 monthsBusiness Situation

In addition to a project savings of $2.3M over three years—half of which delivered in year 1—this solution significantly improves their technology underpinnings.

SolutionMicrosoft and Avanade collaborated to build a new portal solution using Sharepoint hosted in the cloud using Microsoft Online Services. The solution includes a secondary disaster recovery data center, self-service site creation and document recovery, secure 128-bit encryption with in-line virus scanning, and leverages the organizations single sign-on capability.

FinancialServices


Origin Digital, industry leader in live IP broadcasts, on-demand publishing, and portal produc tion, wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources.

Results

Mission Critical Application Elevated to the Cloud

Business Situation

By building the Cloudcoder on the Windows Azure platform, Origin Digital gained real-time scalability, and reduced administration, time-to-market, and costs. We’re seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.

SolutionWorking with Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop ment system with Azure and SQL Azure, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which trans-codes the file.


Next Steps


Getting Started in the Cloud: Steps to Make your Plans Actionable and Valuable

31

• Explore cloud-based offerings– Are there solutions to problems you face today where cloud

might be a viable answer?– Take on a small cloud project to gain experience

• Pursue a pilot– Identify 1 or 2 projects where cloud offers business value

• Investigate costs– Compare the TCO of your more mature applications, such as

e-mail or collaboration, to today’s SaaS offerings• Build a road map

– Undertake an application portfolio assessment


Outputs• Solution Fit Assessment• Avanade Economic Model• Migration Impact

Assessment• Enhanced Customer

Knowledge of BPOS• Next Step Plans

Microsoft Online Assessmentwww.thecloudadvantage.com

32

Inputs• Customer’s current costs

based on 140 inputs• Detailed accounting of

current technology• Interviews with stakeholders• 18 month technology plans• 18 month business plan

Valued at $21,000

GoalCustomers will develop an understanding of the value story associated with adopting cloud technologies and document the financial components of their current state and future state BPOS.

Outcome• Confirm alignment of cloud-computing the

technology and business plans• Document the financial components in

preparation for a business case• Understand the impact of migration, and develop

a migration strategy• Speak with other customers regarding their

experiences and lessons learned


Email Sharepoint

Get customers hands-on with Microsoft Online and Avanade Pilots. We maintain 2500 seats of Microsoft Online to support customers

and allows for extended pilot scenarios.

5 days* 5 days*to an operational ExchangeOnline environment and can include:

• directory synchronization• mail-flow• post-pilot message retention

plan• mobile support

to an operational SharePoint Online environment and can include:

• multiple sites• enablement site to help customer

learn the technology• sample workspaces based on

Avanade delivered solutions • customer branding and design

* Avanade requires materials to be complete prior to the start of the pilot


Avanade Offers for Azure

Accenture and Avanade are Microsoft’s global systems integrator partners of choice for the Windows Azure Platform. Accenture and Avanade offer clients the unique combination of market-leading cloud vision, industry insight, business acumen and delivery skills that will help clients quickly migrate to the Windows Azure Platform and realize significant benefits faster.

34

Assessment

Ove

rvie

wT

imin

g

• Educate client on cloud and Microsoft’s Azure platform.

• Provide technical and business expertise to help identify and qualify potential application candidates.

• Conduct a review of the application to confirm fit for Microsoft Azure develop recommendation.

• 1 week in length• 3-5 days on-site for assessment• Delivery team consists of full-time

Azure On-Shore Architect

• Recommendation (Vision, Scope and Approach) to include:

― Next steps and application fit for Microsoft Azure

―Estimate for effort and cost to migrate existing or develop net new application

Del

ive

rab

les

Proof of Concept

• Identify high-level requirements for Proof of Concept (“PoC”).

• Architect PoC based on requirements

• Build PoC to ensure application compatibility with Microsoft Azure

• 4-6 weeks in length• Delivery team consists of Azure On-

Shore Architect and Off-Shore Azure Factory

• PoC Requirements document• PoC Design document• Proof of Concept


Offers for Avanade Online Services

35

Service features• Speed to deployment• Low risk and proven solutions• Simplified platform that can offer a full

stack solution• Ability to offer a fully OpEx solution

Supports for getting started• Flexibility to deploy SaaS today

and move to on-premise later• Proven data migration tools• Prebuilt application integration

frameworks• Existing data models and

dashboard for immediate KPIs and reporting

Getting started with AOS


Avanade Business Value

#1 partner in BPOS seats in pipeline, sold, and delivered

Industry leader

Avanade assets deliver BPOS faster vs. customer-led projects

33% faster

Global migration capability means predictable cost

Per Seat Pricing

Getting hands-on makes it real

Available for BPOS, AOS and Azure

Pilot ready solutions

Avanade Business Value Assessment for BPOS

CFO-tested business case

www.thecloudadvantage.com

www.cio.com/solution-centers/avanade

[email protected]

Resources


Demo: Business Performance Workspace


Q&A

practical cloud - stephen betts (avanade)

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