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Practical Applications of Social Learning: Why, Where and
How to Use It
Today’s Session:
July 19, 2011
Today’s Sponsors:
GoToWebinar Attendee Interface1. Viewer Window 2. Control Panel
Tips for the Webinar:
(800) 263-6317 or (805) 690-5753
Tweeting? Please use this tag: #UsingSocial
Today’s Speakers:David J. BirnbaumVP, LearningColdwell [email protected]: 973 407 5696Twitter @davidonwheels
Mike StacySVP, Learning & PerformanceAptara [email protected]: 214 783 5432
Audience Poll
5
Is Social Learning an Important Part of Your
Organization’s Overall Learning Strategy?
• Yes
• Not yet, but planning for it now/ expect to in the future
• No
David J. Birnbaum
Vice President - Learning
Coldwell Banker Real Estate, LLC &
Coldwell Banker Commercial
Practical Applications of Social Learning:
Why, Where and How to Use It
6
Informal Learning vs Structured Learning
On the job experience
Manager Coaching
Peer Mentoring / Reviews
SME
Collaboration
Intranet
Info, Documentation, Job Aids
Learning Mngmt System (LMS)
Traditional Class,
Virtual/Webex
Videos, Podcast,
Self-paced Online
Continuous,Reinforced
7
Ideas, documents, videos etc – shared by employees - not created by the L&D department
Web 2.0 features
Users interact or collaborate with each other Users are creators of content, in contrast to websites where
users are passive viewers of content created for them.
Virtual community (e.g. Facebook) Social-networking sites, blogs,
wikis, video-sharing sites
Voices.com 8
Social Learning (Web 2.0) Portal…
Support informal learning Enable employees to connect, collaborate,
socialize online, and learn Reinforce structured learning events.
Social learning occurs in either formal/structured or informal settings...– A breakout in a classroom where students discuss their
ideas – A comment on a blog
(is more informal because there’s no control from a live facilitator)
Informal Learning vs Structured Learning
On the job experience
Manager Coaching
Peer Mentoring / Reviews
SME
Collaboration
Social Learning Portal
– UGC, Commenting
– Blogs
– Communities of Practice /
Online Groups
Intranet
Info, Documentation, Job Aids
Learning Mngmt System (LMS)
Traditional Class,
Virtual/Webex, Webinard
Videos, Podcast,
Self-paced Online,
Recorded Webinars
10
Social Learning Portal
IntranetLearning ManagementSystem (LMS)
12
Most associates do not go into the LMS on a regular basis and they don’t collaborate with other users in an LMS
Traditional Architecture
LMS
Social Learning Portal (Streaming Video, Podcasts, Social Learning Blogs, etc)
Intranet
Deep-Link to Structured,Formal-Learning in LMS
New Architecture
Build vs Buy ?
Buy•Socialtext•Socialcast•IBM Websphere•Microsoft Sharepoint•SAP Netweaver•Oracle’s Beehive•Cubetree•Yammer
Build– Aptara -> Portal, Integration – Kaltura -> Video Streaming– B2Evolution -> Blogs & Forums
Social Learning Portal
Audience Poll
16
Which of the Following Technology Solutions
Appeal to Your Learners?
• Video
• Mobile Devices
17
18
Social Learning Portal
20
Social Learning Portal
Video has been used in corporate learning for many years
DVDs / VHS
Intranet Video Links
WBT Video (LMS)
22
Streaming Video in the Portal
“YouTube like” thumbnails of short videos…
– Engaging environment to learn more, explore
– Collaborative:
Comments, Ratings, User Generated Content
Integrates well with Online Social Learning
– Expert Forums / Blogs / Wikis
Increased use of recorded webinars and videos (LMS)
– No enrollment. More engaging experience
23
Content for Streaming Video
LMS Webinars Videos
User Generated
Learning Staff & SME’s
Lecture Capture
OTS or Custom“Highly Produced” Videos 24
Enhancing Learning Player & Menu
Staffing / Resources
eLearning Manager– POC to all vendors
P/T Contractor – Gather authors for blog and monitor all UGC:
Comments, Videos, Forum posts
P/T Contractor– Video editing, ingestion, metatags
Measurement
Usage– Visitors– Unique Visitors– Time in site
Micro Survey– KA MTM– Random
Level-1 Survey– KA MTM– Periodic to all users
Metrics
% Agreeing With Statement
Content
The content and resources in the portal addressed my needs. 70%
I can trust the credibility of the content on the Portal. 80%
Job ImpactI have applied knowledge acquired through the Portal back on the job. 87%
My use of the portal will improve my job performance. 81%
Online DeliveryI am able to easily locate resources in the portal. 66%
The technology used in the Portal enhances my experience. 63%
The Portal is an effective way for me to learn. 71%
The Portal is user friendly and easy to navigate. 73%
Return on InvestmentI will recommend the Portal to a colleague. 81%
The time I spent using the Portal was a worthwhile investment 78%
Audience Poll
29
Does Your Organization Have a Plan in Place for
Employing Mobile Learning?
• Yes
• Not yet, but planning for it now/ expect to in the future
• No
Social Learning Portal Benefits
Enables collaboration among peers and experts
(UGC, Comments, Blogs)
Connects user to resources — quickly, efficiently
Avoid navigating LMS university site.
Replace w/ engaging site
Learner decides when they need formal/structured
training (LMS) or a smaller modules of content
(Portal)
30
.
Audience Poll
32
Would Portals Assist Your Learners in Becoming
More Engaged in Their Learning Plans?
• Yes
• No
• Unsure
• Bersin & Associates Learning Leader Award.
David J. [email protected]: 973 407 5696Twitter @davidonwheels
For more info. on Aptara’s learning assessment, design and development solutions:
www.aptaracorp.com
Visit us this Fall at the CLO Symposium &
Learning 2011!
Questions?
Mike [email protected]: 214 783 5432
Upcoming Webinars:
• July 20: Advanced Selling Skills for B2B Salespeople
• July 27: Embracing Informal Learning: 9 Elements of a Successful Strategy
• Aug. 3: Technology-Enabled Learning: Tips & Tricks to Power Virtual Training
For More Info / To Register / To Access Archive:
Type “Webinars” into Search Box at TrainingIndustry.com
Thank You!
On behalf of Training Industry, Inc., thanks to:
Today’s Speakers: David Birnbaum & Mike Stacy
Today’s Sponsors: Aptara
All of you for attending
Questions or Comments? Please contact Tim Sosbe: