practical and passionate product ownership(bbc)v1.2 ... · pdf fileprodbok ® 2013 product

Practical and Passionate Product Ownership

BBC 2017 8 November 2017

Ellen Gottesdiener www.ebgconsulting.com

www.DiscoverToDeliver.com

© 2017 by EBG Consulting, Inc.

https://www.ebgconsulting.com/

2© EBG Consulting, 2017 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com

@ellengott

Ellen Gottesdiener

#BBCCon


https://twitter.com/ellengott

© 2017 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com 3

CPO, Founder, CSM, CSPO, CPF Ellen helps product and development communities produce valuable outcomes through product agility. She is a pioneer in the collaborative convergence of Agile product management, product requirements, and organizational learning.

twitter: @ellengott blog: ebgconsulting.com/blog linkedIn: ellengottesdiener tips newsletter: www.ebgconsulting.com

EBG is a global leader in agile product management, product ownership, agile business analysis, and collaborative practices. EBG helps organizations amplify discovery to accelerate delivery.



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...asoftwareapplication,system,device,andservice,orcombinationthatprovidesvaluetocustomersand

businesspartners.

Gottesdiener and Gorman, Discover to Deliver: Agile Product Planning and Analysis, 2013, r3

product


...thethoughtfulandproactivemanagementofa

product...throughoutallstagesandphasesoftheproductmanagementlifecycle

ProdBOK® 2013

product management


...responsibleformaximizingthevalueoftheproductand

theworkofDevelopmentTeam

TheScrumGuide™versionJuly2016

product owner(ship)


product views


product lifecycle

Introduction Growth Maturity Decline

Time

Profit

Sales

Source: Kotler & Keller, Marketing Management, 2012


disciplines & focus

product management

product ownership

development

strategic tacticalexternal internal

customer codemarket making

business technology


vision


vision: the “why"

“A vivid mental image” [visual thesaurus]

Ideal future

Big view—longer time horizon

Not strategy

Clear, concise, compelling


tips: product vision

(realtime activity)


techniques: product vision

(slideshow and suggestions at live session follow)


value


Desired high-level product outcome or target result Qualitative statement of direction

Specific measure that quantifies goal Quantitative SMART

Inspiring long-term product concept

ends and means


stakeholders

20


stakeholders

21


partnersproduct


is in the eyes of the beholder

know thy beholders

and what they


desirable

feasible viable

… in the eyes of the beholder


decision factors

25

Cost Market RegulationsIncrease Revenue RiskTime �

Value Considerations

Product Life Cycle Stage

Improved Service

Avoid Cost

Mission & Strategy Dependencies


flow


healthy backlog

27


refin

e

doneready

28

continual refinement


cadence for value delivery

yearly

3-6 mos.

refine it…

1-4 mos.

1-2 weeks

daily


trust


Reina & Reina, Trust and Betrayal in the Workplace: Building Effective Relationships in Your Organization, 2015

trust


contractual trustCrisp, clear, compelling vision

Outcome metrics

Agile planning - Now-View, Pre-View, Big-View

Non-ambiguous acceptance criteria

Definition of “done”

Definition of “ready”

Decision rules


communication trustClarity on value

Product partnership

Liftoffs

Glossary

Standups

Reviews

Information Radiators


Collaborative planning and backlog refinement

T-Shaped People

Empowered teams

Kaizen

competency trust


trust

vision

35

valueflow


aptitudes

36

attitude


Domain and context knowledge

Focus on outcomes

Facilitate, co-create

Synthesize, select appropriate models

Make data-driven decisions

product ownership aptitude*

* possession of qualities required to do something or get something done


Curious, yet seeking closure

Courageous, yet collaborative

Empathetic, neutral

Flexible, yet decisive

Tolerance for ambiguity, drive for specificity

* complex mental state involving beliefs, feelings, values and dispositions to act in certain ways

product ownership attitude*


what’s next for you?


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