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• PRIOR TO THE NET, THERE WERE COMPARATIVELY FEW SITES FOR NEWS. THERE WAS TV, PAPER, RADIO STATIONS, AND WORD OF MOUTH. TODAY, WITH THE REPUTATION OF THE NET, THERE ARE NOW A LOT OF SITES FOR NEWS.

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• IN SEQUENCE TO GET SOME OTHERS TO BE CURIOUS IN YOUR PRESS RELEASE, THEY MUST FIRST BECOME CONSCIOUS OF IT. IT WOULD BE VERY DISCOURAGING TO SPEND HOURS CREATING YOUR PRESS RELEASE ONLY TO FIND OUT THAT NO ONE CARES ABOUT WHAT YOU HAVE CREATED BECAUSE NO ONE IS AWARE OF ITS EXISTENCE.

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