pr newswire network capabilities
TRANSCRIPT
Lisa BonoLA Account Manager
PR Newswire is the global leader in innovative communications
and marketing services, enabling organizations to
connect and engage with their target audiences worldwide.
60 YEARS AGOText as a vehicle to tell a story, targeting media
TEXTONLYTEXTONLY
MEDIA
10 YEARS AGOText plus multimedia assets as a vehicle to tell a story, targeting media & consumers
TEXT PLUSTEXT PLUS
VIDEOSVIDEOS
PHOTOSPHOTOS
MEDIA CONSUMERS
TODAYText, video, multimedia, infographics and other content are combined and distributed as a release as an integrated part of brand campaigns to amplify paid, owned and earned media elements.
INFOGRAPHICSAND MOREINFOGRAPHICSAND MORE
TEXT PLUSTEXT PLUS
MEDIA CONSUMERS
The Press Release: A Timeline
WEBSITESWEBSITESMULTIMEDIAMULTIMEDIAMOBILEMOBILE PRNEWSWIRE.COMPRNEWSWIRE.COM
Optimize your content with OptimizationMaxOptimize your content with OptimizationMax
Increase release social engagement with SocialPostTM
Increase release social engagement with SocialPostTM
Sources: [1] [2] [3] [4]Sources: [1] [2] [3] [4]
Processing/Editing PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution.
Distribution Distribution via satellite, internet, e-mail and RSS.
Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.
Reach Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases.
PR Newswire distribution process
UploadUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database.
PR Newswire Online Distribution & Syndication
Reach 1,000+ websites instantly with PR Newswire’s low-cost online distribution & syndication.
• Post to PRNewswire.com• Make news findable by search engines and
news engines• Drive traffic to your website w/live site
preview• Reach subscribers & bloggers with RSS• Find your release with a search-friendly
permalink URL• Go viral with social media toolbar
SearchReachGet your message online and in search
SearchReachGet your message online and in search
WebReachAdd an image to your message and drive even more traffic to your news
WebReachAdd an image to your message and drive even more traffic to your news
WebReachPLUSDisplay your photo and message on the Reuters Sign in Times Square
WebReachPLUSDisplay your photo and message on the Reuters Sign in Times Square
170+ countries, 40+ languagesPR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.
China Exposure
General Media Outlets 800+
Travel Trade Publications 100+
Websites, including major portals like SINA, SOHU, NetEase and Tencent
3,000+
Mobile: PR Newswire's Chinese iPhone app
Hundreds of thousands of subscribers via wireless internet portals, forums, blogs, micro-blogs and other new media outlets, including 150K+ followers on China's leading micro-blog ("weibo") sites - SINA and Tencent
http://www.prnasia.com/story/55691-1.shtmlhttp://www.prnasia.com/story/55691-1.shtml
Example China Multimedia News ReleaseExample China Multimedia News Release
Sample of travel clients in China:Sample of travel clients in China:
Brazil & Spanish Latin America Exposure
General Media Outlets 1,800+
Brazil Travel Journalists 230+
Media Database (Brazil)
12,900+
Media Database(Spanish Latam)
10,800+
Delivery to major news agencies including Estado, Globo, Multiagencias, Notimex, DyN and CaribPR
Example Reach into Brazil:Example Reach into Brazil:
Sample of travel clients in Brazil:Sample of travel clients in Brazil:
European Exposure
General Media Outlets 11,200+
European travel journalists 6,500+
Media contacts requesting travel news from PRN
1,300+
Mobile distribution to 12 mobile apps across Europe
Distribution to over 260 websites carrying travel-related content including VisitEatStay, Simply Luxury Travel, Breaking Travel News, dubai-travels.net, Viajar a Tope, Libero and RSS Tourisme Info
Sample of travel clients in Europe:Sample of travel clients in Europe:
Dedicated media site for journalists & bloggers
Over 82K registered
U.S. journalists &
bloggers
http://media.prnewswire.comhttp://media.prnewswire.com
Over 27Kmedia
organizations represented.
150+ mobile partnerships
• PR Newswire propriety apps– iPhone & iPad - in iTunes store– Nokia (19 apps, customized for regions/markets) - in OVI store
THIRD PARTY APPS #
Android 35
BlackBerry 8
iPad 50
iPhone 55
Windows 9
Mobilized Websites 9
KEY PUBLISHING PARTNERS
Bloomberg Pulse
Dow Jones’ Factiva Skygrid
Flipboard Thomson Reuters
News 360 Yahoo! Finance
Nokia Yellowbrick
Reach audiences through targeted newslines
GEOGRAPHIC REGIONS VERTICAL MARKETS
• Region • Country• State • City / Metro
• Automotive• Energy • Finance • Health/Biotech• Technology• And many more…
Young Adult/University
Public InterestCorporate Social
ResponsibilityEnvironmental
Reach multicultural audiences
U.S. HispanicsNorth American
ChineseAfrican American
Hispanic PR Wire:
> 5,000+ media points across all platforms Including TV, print, radio, social & wire
> 120+ guaranteed online placements including Yahoo!, Terra & HispanicBusiness.com
Hispanic Digital Network: 88 news sites including: Latin Heat (LA), Business Latino (NYC) & Diario las Americas (Miami)
MultiVu Latino: 150 video placements
North American Chinese Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada
African American Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada
Reach lifestyle editors with our Features servicesDaily Features Newsline• Lifestyle editorial pickup• Special topics such as food, travel, technology, business and health • Unlike front-page news, which gets dated quickly, Daily Features can last a long time, especially online.
2012 Feature Packages Calendar: Add any of your releases, including Daily Features articles, to one of our themed packages, which are distributed on specific dates so Editors know when to expect them.
Holidays > Valentine’s Day: Jan 30 > Springtime, Easter & Passover: Mar 22 > Mother’s Day: May 3> Father’s Day: Jun 7> Holiday, General: Oct 25> Holiday, Thanksgiving: Nov 12> Holiday, Nov 14> Holiday (Last Minute), Dec 6
Business: Jan 9, May 31 & Oct 31
Tech: Mar 21, Jun 6, Sep 10 & Dec 13
Consumer Issues & Trends: Apr 25
PRNewswire.com: Social media toolbar
Quick share buttons for easy posting to the most popular social networks: Facebook, Twitter, LinkedIn, Google & Pinterest
Word of mouth and bloggers tools – email, print, RSS & embedding options help readers easily share with friends and post to their own websites/blogs
More dropdown options – readers can share your release on additional social networking and book-marking sites, or for reference on the reader’s customized Yahoo or Google portal homepage.
Social media distribution with SocialPostTM
• SocialPost spreads your news to followers of PR Newswire’s Twitter accounts and helps expand your exposure in search engines.
• Post to PR Newswire’s @PRNAlert Twitter account (3,700+ followers), as well as up to 3 industry accounts determined by release content.
PR NEWSWIRE INDUSTRY TWITTER ACCOUNTS & # FOLLOWERS
@PRNbiz 1,900+ @PRNfinance 1,200+ @PRNpolicy 1,800+
@PRNbiztech 600+ @PRNhealth 2,200+ @PRNsports 400+
@PRNcnsmr 800+ @PRNmedia 1,800+ @PRNtech 1,200+
@PRNenergy 1,600+ @PRNmfg 800+ @PRNtravel 1,400+
@PRNenv 700+ @PRNmltcult 900+ @PRNtrnsp 700+
The industry’s MOST searched network
Aug 2012Aug 2012
PR NewswirePR Newswire Business WireBusiness Wire MarketwireMarketwire Globe NewswireGlobe Newswire
PRNewswire.comPRNewswire.com
BusinessWire.comMarketwire.comPRWeb.com
GlobeNewswire.com
The industry’s MOST searched network
Google Page Rank (October 2012)Google Page Rank (October 2012)
1 2 3 4 5 6 7 8 9 10
Google.comUSA.govCNN.com
Amazon.comIMDb.comNYTimes.com
WSJ.comNBC.comMovies.com
WSJ.comNBC.comMovies.com
Walmart.comPetfinder.orgNJ.com
Localnews8.comOverstock.comKmart.com
Increase engagement with multimedia distribution
Photo release Flex releaseMultimedia News
ReleaseARC Engagement
Platform
Photo (image such as photo, logo or infographic)
Photo + Video + Audio + PDFs
Photo + Video + Audio + PDFs + Dedicated Page
Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement
Purpose: Enhance release, providing media & consumers with visual image
Purpose: For release with higher level of distribution, DIY allows quick turn around
Purpose: Critical announcements with HTML page to match corporate branding
Purpose: Ultimate customized engagement platform for campaigns requiring multiple updates, plus guaranteed distribution
The Flex Release
Branding banner
Images – photos, logos & infographics
Videos
Multimedia News Release (MNR)
Branding and click through link
Social media links
Video player
Embedded Twitter stream
Hi-res photos and additional videos
Media contactsRelated links
In-text hyperlinks
Text formatted and distributed into editorial systems
Logo
Multimedia News Release (MNR) examples
Sample MNR Report Summary
File Downloads
Page hits
Video & Audio Streams
Media Outlets Representated
Embedded Video Views – See viral effects of your video.
Online Video & Web Clips – See where your video and release was distributed. Includes potential audience numbers.
Measuring the impact of your MNRs
AccessARC lets you compile your multimedia content – videos, images, downloads, links, offers and more – in a dynamic, engaging digital package that's ready to launch... literally in days.
ReachARC distributes your content everywhere opportunity exists – and everywhere audiences interact with content. Thousands of websites. Blogs. Social networks. Video sharing sites. Email. The media. And it enables consumers to share your content virally.
ConnectARC enables you to dynamically update or add to your content once distributed – and measure activity and engagement. So you can keep programs and campaigns fresh, optimize content and drive even more engagement.
Engage your audiences like never before with the ARCTM Engagement Platform
http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/
Interactive media player & landing page
Links to Transactions- sell products, enroll subs, train, link to website etc.
Text content / press release
Customized Branding:your logo and color scheme
Share and encourage viral distribution
Interactive Media Player: Engage audiences with video, photos, graphics and animation
“Share” button allows viewers to embed the IMP into their blogs or Web sites.
“Share” button allows viewers to embed the IMP into their blogs or Web sites.
blogblog
blog
fan site
company site
news site
blog
fan site
blog
Interactive media player viral distribution
Strategic Web Placements
IN-TEXT UNIT
IN-TEXT UNIT
MOBILEMOBILE
MOBILEMOBILE
The ARCTM Platform Examples
Audio Production &DistributionAudio Production &Distribution
Video Production &DistributionVideo Production &Distribution
Satellite Media ToursSatellite Media Tours Co-op Media ToursCo-op Media Tours
Radio Media ToursRadio Media Tours WebcastingWebcasting PodcastingPodcasting DVD/Tape ProductionDVD/Tape Production
Multimedia production services
Only PR Newswire provides a complete and effective solution to meet the unique needs at every stage of your company’s evolution.Only PR Newswire provides a complete and effective solution to meet the unique needs at every stage of your company’s evolution.
PR NewswireTraditional
wire servicesTraditional IR
corporate servicesTraditional
financial printers
Wire and online distribution X X
Targeted distribution (microlists) X X X
Social media tools X X
Online engagement platforms with multimedia X X X
Virtual data rooms X X
Virtual investor events X
Webcasting X X
SEC Filings X X
XBRL X X
Financial printing & typesetting X X
Shareholder analysis & targeting
X X