pr basics
DESCRIPTION
PR Basics. District 5950. Western, Central and Minneapolis Minnesota. Rotary.org ● www.Rotary5950.org. Club PR. PR Basics Monthly DG Newsletter How to write a press release How to distribute a press release. Club PR. DG Newsletter. - PowerPoint PPT PresentationTRANSCRIPT
Rotary.org ● www.Rotary5950.org
District 5950
Western, Central and Minneapolis Minnesota
PR Basics
Club PRPR Basics
Monthly DG NewsletterHow to write a press releaseHow to distribute a press release
Club PR
DG NewsletterDG Newsletter sent monthly to everyone with an email address integrated with Club Runner and/or rotary.org
If club does not use Club Runner, go to rotary.org and create login name and password DG Newsletter
Spreading the word about your Rotary, your club, districtPR is …
“strategic communication
builds mutually beneficial relationships
between organizations and public”
PR is …
Club GrowthInform prospective members about RotaryReach new, young, busy audience
Build Public Support and GoodwillRotary does a lot locally. So why doesn’t the community hear about it?
Build CredibilityGain support for what we do.
PR is important…
What is your story?What’s happening to local folks: New members, programs, events, PH Fellows, awards
To whom do you tell your story?Local news media, district, clubs in your area/city
How often do you tell your story?Monthly news? Alternate subjects?
Strategy
What’s in a press release?New members, programs, events
PR ToolkitAvailable in Club Resources menu on district website
How often do you tell your story?Monthly news? Alternate subjects?
News Release
Source and Contact
Title
DateLine
More information
Story
News Release FormatRotary Club of Edina MorningsideContact: Mary Brindle, PR Chair , phone, email
Edina Morningside Rotary Hosts Pints for PeopleEdina, MN, Friday, September 26, 2014 – Tell your story: What is it, why, for whom, partners, when, where, how much, beneficiaries, quotes, photoFor more information, visit the website at www.emrotary.org.
Your club websiteInclude your press release in your club news bulletin
Local Printed Newspaper?Sun Current, Star Tribune, Pioneer Press
Online news sourcesMinnpost, Patch, “How to publish a press release online”
Send it Out, Publish
Jeanne Zetah - [email protected]
Krysta Peterson – social [email protected]
Mary Brindle – news releases, [email protected]
For Assistance with PR