Download - PR Basics
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Rotary.org ● www.Rotary5950.org
District 5950
Western, Central and Minneapolis Minnesota
PR Basics
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Club PRPR Basics
Monthly DG NewsletterHow to write a press releaseHow to distribute a press release
Club PR
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DG NewsletterDG Newsletter sent monthly to everyone with an email address integrated with Club Runner and/or rotary.org
If club does not use Club Runner, go to rotary.org and create login name and password DG Newsletter
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Spreading the word about your Rotary, your club, districtPR is …
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“strategic communication
builds mutually beneficial relationships
between organizations and public”
PR is …
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Club GrowthInform prospective members about RotaryReach new, young, busy audience
Build Public Support and GoodwillRotary does a lot locally. So why doesn’t the community hear about it?
Build CredibilityGain support for what we do.
PR is important…
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What is your story?What’s happening to local folks: New members, programs, events, PH Fellows, awards
To whom do you tell your story?Local news media, district, clubs in your area/city
How often do you tell your story?Monthly news? Alternate subjects?
Strategy
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What’s in a press release?New members, programs, events
PR ToolkitAvailable in Club Resources menu on district website
How often do you tell your story?Monthly news? Alternate subjects?
News Release
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Source and Contact
Title
DateLine
More information
Story
News Release FormatRotary Club of Edina MorningsideContact: Mary Brindle, PR Chair , phone, email
Edina Morningside Rotary Hosts Pints for PeopleEdina, MN, Friday, September 26, 2014 – Tell your story: What is it, why, for whom, partners, when, where, how much, beneficiaries, quotes, photoFor more information, visit the website at www.emrotary.org.
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Your club websiteInclude your press release in your club news bulletin
Local Printed Newspaper?Sun Current, Star Tribune, Pioneer Press
Online news sourcesMinnpost, Patch, “How to publish a press release online”
Send it Out, Publish
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Jeanne Zetah - [email protected]
Krysta Peterson – social [email protected]
Mary Brindle – news releases, [email protected]
For Assistance with PR