ppt of max newyork
TRANSCRIPT
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ANALYSING THE COMPETITIVE
MARKET OF LIFE MAKER PREMIUM INVESTMENT PLAN
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OBJECTIVES
Rationale for the study:
Existence of huge population that is yet to beinsured suggests an immense opportunity togenerate awareness about the criticality of life
insurance in a person¶s life. There exists a wide market to be tapped by the
increasing number of life insurance companiesdespite their competitive offerings.
To identify strengths, weaknesses and gaps tobe filled in on various parameters of this policy.
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Parameters for comparison of
Fund:
Charges on the policy
Additional benefits and flexibilities
with the policyCompounded Annual Growth Rate
of NAV of various funds.
Portfolio composition of variousfunds
Broker Survey
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PERFORMANCE VS BENCHMARK
RETURNS(LAST YEAR RETURN)
Period: April 07 - April 08
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RESULT AND ANALYSIS
Investment Objective :
Investment Objective
25
30
30
15
Regular income
Large Sum of Gains
Finance Education or
Wedding
Combination of All
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Trustworthy private life insurance
company:
0 5 10 15 20 25 30 35
ICICI Prudential:
Bajaj Allianz
Birla Sun Life
Bharti AXA
SBI Life
Max Newyork Life
Most Trustworthy company
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Policy sellers¶ area of focus :
Premium Payment Mode:
0 5 10 15
Good Product
Good Service
Both
Policy seller's area of focus
0 20 40 60 80
Yearly
Monthly
Prefe rre d pre mium payment mode
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Most selling ULIP product:
Most Selling ULIP
5 10 15 20 25 30
Bajaj - New Unit Gain
ICICI Pru - LT Super
LIC - Money Plus
Kotak - SIP II
SBI - Horizon II
HDFC - UL Endowmnet
Bharti - Wealth Confi
MNYL - Life Maker
Aviva - Save Guard
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Company offering relatively
transparent charge structure:
0 5 10 15 20 25
ICICI Prudential
Bajaj Allianz
Birla Sun Life
MNYL
HDFC
Companies having relatively more transparent
charges
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Customers¶ profile to which maximum
number are sold:
Age group:25-40 years Good income status Educated people
Customer's Profile
Customer's Profile
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Premium Payment Option:
Premium Payment Option
Regular
80%
Single
20%
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Ratio preferred for investing
Young, Unmarried Professionals
50%
25%
25%
In Aggressive Equity funds
In High Yield Bonds andGrowth and Income funds
In Conservative moneyfunds
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Recently Retired couple
35%
25%
40%
In conservative Equity funds
In moderately Aggressivefunds
In Money Markets
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CONCLUSION
Strengths: MNYL has one of the well managed funds in
the life insurance industry. The risk orientedµgrowth¶ fund also maintains positive returnseven when the market has a downward trend.
The portfolio of MNYL is very well diversifiedacross all the sectors.
MNYL is a transparent company thus peoplehas trust in this company
Weaknesses:
Policies of MNYL have no uniquedifferentiating feature.
Being a transparent company MNYL isconsidered to be highly charging company bypeople.
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R ECOMMENDATIONS
Insurance Broker Survey:Based upon the findings of thesurvey:
- MNYL should stress upon strengthening the brand nameof the company, highlighting the strong foundation of New York Life Insurance Company and Max India.
Life Maker Premium Investment Plan Study:
- In a highly competitive industry, new concept emulationwill be quick; therefore MNYL should strive to be firstmover among emulators.
- Reclassification of funds offered as µPURE¶ funds andµDIVERSIFIED¶ funds; so as to tap the segment for ULIPs intier II cities where awareness and trust on market is low.
Online accessibility:
- Focus upon quick accessibility on common internetsearch engines such as Google and Altavista.