INSURANCE MARKETING-MAX LIFE INSURANCE

Marketing of the polices, services of the co.Mostly carried out by agents & marketers.Marketing of insurance services needs a

rational approach which means the following:

1. Define your short- and long-term business objectives.

2. Define your ideal client in terms of demographics.

3. List additional target markets.4. Determine your brand positioning.5. Determine how much you're willing to

spend to carry out your strategies.6.Choose the marketing tactics you will use

to attract customers

MAX LIFE INSURANCE

Largest non-bank Pvt Sector Life Insurer

Joint Venture with Mitsui Sumitomo Insurance Co. Ltd

Max Life Insurance has a strong customer-centric approach.

Other 5 Fields

Largest Customer Base & Offices

Vision & Mission

Values

Awards, Recognitions

PARTNERS• NEW YORK LIFE

• US Company• Former partner of MLI

• MNYL is a subsidiary of New York Life, a fortune 100 company.

• MNYL World Record of largest umbrella.

PLANS & PRODUCTS OF MAX LIFE INSURANCE

MARKETING TACTICS OF MAX LIFE INSURANCE

Seminars Internet MarketingStrategic AlliancesCold callingMedia Placements

TRUSTAGENTSPRODUCTSADVERTISEMENTSMARKETING AWARNESS

THE MARKETING MIX OF MAX LIFE INSURANCE

SWOT ANALYSIS OF MAX LIFE INSURANCE

SWOT ANALYSIS OF MAX LIFE INSURANCE

STRENGTH1.Strong brand name and good financial position2.Major life-insurance provider3.Stable and growing revenueWEAKNESS1.Direct access to equity-capital lacking2.Lacking extensive global services3.Limited global operations as compared to competitorsOPPORTUNITY1.Expansion in other countries2.Diversifying portfolios for customers3.Asset management sector4.New emerging marketsTHREATS1.Changing Govt regulations and financial crisis like recessions2.Increase in insurance frauds3.Stiff competition in the market