ppt of bpcl jaipur

8/3/2019 PPT OF BPCL JAIPUR

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PRESENTATION AT BHARAT PETROLEUM

ON

POTENTIAL ASSESMENT OF THE REQUIREMENT

OF L.P.G. GAS PRODUCTS IN INDUSTRIES AND

BAZAAR (RETAIL) .”

BY :-

RAMAN KUMAR JHA

11/11/2011



History The 1860s saw vast industrial development. A lot of

petroleum refineries came up. An important player in the

South Asian market then was the BURMA OIL COMPANY

LTD

In 1886 Scotland , the company grew out of the enterprises

of the Rangoon Oil Company, which had been formed in1871 to refine crude oil produced from primitive hand dug

wells in Upper Burma

The search for oil in India began in 1886, when Mr. Good

enough of McKellar Stewart Company drilled a well near Jaypore in upper Assam and struck oil

In 1889, the Assam Railway and Trading Company

(ARTC) struck oil at Igbo marking the beginning of oil

production in India



Company Profile – Bharat Petroleum Integrated Petroleum Refining and Marketing Company

Fortune 500 & Forbes 2000 company

Sales Volume 27 Million MT

Revenue US $ 31 Billion per annum

Two Refineries at Mumbai & Kochi and One subsidiary

Refinery at Numaligarh

Large distribution network across India – 425 locations

Network of 8400 Retail Outlets and 2,200 LPG Distributors

14200 employees



COMOANY PROFILE

From Burma Shell to Bharat Petroleum

On 24 January 1976, the Burma Shell Group of

Companies was taken over by the Government of India to

Bharat Refineries Limited

On 1 August 1977, it was renamed Bharat PetroleumCorporation Limited

It was also the first refinery to process newly found

indigenous crude Bombay High, in the country

Today Bharat Petroleum Corporation Limited has gotthree refineries at Mumbai, Kochi and Numaligarh

They are also on the verge of commissioning another

refinery at Binna in Madhya Pradesh



Leading products of the company

Bharat Petroleum Corporation Limited (BPCL) with around 15,000

employees is engaged in oil refining and retailing, and liquefied

petroleum gas (LPG) distribution

Versatility of this company extends to technology, products,

operational procedures and environment protection

Lubricants and aviation fuels are other specialized products of BPCL

Bharat Petroleum meets demand of nearly 8000 industrial customers,

and millions of households

BPCL has a total capacity of refining about 20 MMPTA in its

refineries in Mumbai and Kochi.

Bharat Petroleum is among leading petroleum refining, distribution

and marketing public sector undertakings in India.



MANAGEMENT STRUCTURE



COMPETITORS

• IOCL

• HPCL

• RELIANCE

• SUPPER



SWOT ANALYSIS

This company‘s profile offers a comprehensive analysis of

the organization, its business segments, and competitors It analyzes the business and marketing strategies adopted

by the company, to gain a competitive edge in the industry

It also evaluates the strengths of the company and the

opportunities present in the marketUnderstand and respond to your competitors´ business

structure and strategies, and capitalize on their weaknesses

Stay up to date on the major developments affecting the

company SWOT Analysis is a valuable step in assessing company's

strengths, weaknesses, opportunities, and threats

It offers powerful insight into the critical issues affecting a

business



FUTURE PLANNING OF THE COMPANY

Intensifying and enlargement of activities in the area of

Refinery processes and residue up gradation.

Development of catalyst/additive for refining processes.

Development of new process technologies using additive

approach for improving the product quality.

Enlargement of crude basket and identification of

opportunity crudes and crude blends.

Value added Products/Solvents from the refinery streams.

Bio-technological processes.



MAJOR FINDINGS

There is no one industry in PRATAP NAGAR as such we

require for the purpose of potential assessment.

There are more than 90% Textile Industry in SANGANER

as well as SITAPURA industrial area. SITAPURA AND

SANGANER is known as Textile industrial area where the

L.P.G. product is being used for mess or canteen.

Price is one of the Important parameter for the industriesbased upon which they decide for buying L.P.G..



Contd…

Most of industries in both JEWELLRY and IRON STEEL are sourcing their

L.P.G. requirements from distributors rather than directly from the company.

Cumulatively for both the industry, the process of checking the performance

level in respective industries is very low, but it’s different for that jewellery

where level of performance is continuously checked and the same is not done

in IRON.

For the bazaar market, the domestic product are the maximum selling after

which commercial products comes second due to the fact that nobody has

approached in industrial area properly but market can be generated up to

1000 cylinder in jewellery Jon only.

Similarly the most sold cylinder sizes are of 14 as well as 19 KG pack which

resembles the potential sale of L.P.G.

The important parameter for selecting a particular brand for purchasing by

the customer is based on service, availability and then cylinder weight.



Recommendation

Company need to do competitor analysis through which the can understand

the new pricing strategy so that company can sustain in the market because

competitors are very hyper in the market through pricing i.e Supper as well as

Reliance gas

Company need to take feedback from time to time so that company candeliver better service to consumer and consumer can get better after sale

service

BPCL need to penetrate retail market for industrial product as well as

domestic product so that company can increasing the market share because a

lot of person has no time to take connection and the company goes to themthey take connection from them

Company should organize campaign for new connection so that industrial and

domestic customer can take easy connection , this is the easy way through

which company can easily increase market share



Contd….

Company need to appoint a person who can do direct

marketing and customer can easily send and solve their

problems

Company should be target oriented so that every staff cangive hundred percentage in the company work and company

can compete with private player

BPCL should also initiate the loyalty program to the existing customer so that existing customer can be loyal and new

customer can be attracted .



CONCLUSION

Bharat Petroleum Corporation Limited is one of the leadingcompany in Indian petroleum arena, the main competitor of BPCL were IOCL as well as HPCL but in the present scenarioSupper as well as Reliance private player came in to existing socompany is getting more and more competition from them

Company has have good policy as well as good distributionchannel but the only thing is company need to be moretransparent towards the customer.

Company is now understanding the competition and for that theyare taking stapes effectively

BPCL now thinking direct marketing for industrial product



Thank You…

ppt of bpcl jaipur

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