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FILTER LID INVESTOR PRESENTATION

FILTER LID INVESTOR PRESENTATION

Introducing…“The World’s Best Hot Cup Lid”

THE UNMET NEED

• Tea is the world’s second most consumed beverage (14 gallons / person / year)

• Today there is no “to-go” gourmet tea solution

• Starbucks and other retailers have failed to capture tea drinkers since sophisticated tea drinkers prefer quality tea

• Tea is more profitable than coffee for a retailer

2003 2004 2005 2006 2007 2008$0 $1 $2 $3 $4 $5 $6 $7 $8 $9

Source: ACNielsen Strategic Planner

U.S. TEA SALES

Billions

HOW DOES THE FILTER LID WORK?

CUP AND LID SALES

051015202530354045

1993 1998 2003 2008 2013

CupsLids

Source: Fredonia US Market

Billions

Lids outsell cups due to increase in hot beverage sales

THE PORTION PACK• Portion control is one of the major

criteria's in making a great tea

• Unique package containing exact amount of high quality loose tea – makes a cup of 12 oz. to 15 oz.

• Convenient and fool-proof method of making a perfect tea

• Portion packs will drive Filter Lid revenue

• Tea enthusiasts understand the true value of the Portion Pack and the Filter Lid combination

I’m WeakI’m UglyI’m a LoserI’m StupidI’mUnlovableI’m Bad

What’s WrongWith Me?

I’m BadI’m Unlovable

I’m Stupid

I’m a Loser

I’m Ugly

I’m Weak

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PatientAcquisition

What a Brand “Does”

What a Brand “Says” It Is

Introductions

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Introductions

Sydney Tokyo Mumbai

MythBranding

“But, Brenda, but ‘my team’ is SO small. In fact, I’m a one-person show! That’s not much

of a team, right?”

20

Prot

ect &

Manag

e Dat

a

Manage R

isk

Forsythe Integrated Solution Offerings

Enhance ITInfrastructure

Source & Manage

TechnologyAlign &

Operate IT

Optimize the

Data Center

Forsythe Integrated Solution Offerings

Working with Various Personality & Communication Styles

• Involvement w/Others• Center of Attention• Diversity & New

Projects

• Repetition• Being Alone• Ego Attacks• Detailed Work

Socializer

• Slow, Cautious• Organized• Objective, Specific

Data• Intellectual Work• Being Correct

• Rushing• Chatter• Aggressiveness• Poorly Planned

Activities• Emotion-Based

Decisions

Thinker

• Decisive• Control • Bottom-Line

Summaries• Fast Pace &

Resolutions• Goals

• Slowness, Indecisiveness

• Excuses• Passiveness, Whining• Lack of Effort or Action

Director

Appreciate the

Generational

Differences.#3