pphe hotel group development opportunities
DESCRIPTION
At PPHE Hotel Group we are committed to grow prudently, passionately and confidently by investing in our owned estate and by developing strategic relationships with similar minded partners.TRANSCRIPT
D E V E L O P M E N TO P P O R T U N I T I E S
2010 201420132011 2012 2015H1H1
FY
14
1.0
20
2.4
1
39
.8
24
2.1
2
44
.8
12
5.4
GROUP
REVENUE €M
27
0.4
WE ARE A DYNAMIC
AND HIGHLY PROFESSIONAL
HOTEL DEVELOPER AND
OPERATOR.
Our positive, entrepreneurial approach to business allows us to outperform the market and deliver exceptional growth and results in even the most volatile markets. We are a publicly listed company with secure income streams, strong corporate governance and a flat organisational structure with a strong RevPAR and GOPPAR focus.
Our properties are run by hoteliers with an owner’s mindset and our experienced management team knows how to run successful hotels. We have a superb track record for turning under-performing hotels into thriving businesses. From our beginnings in 1989, we have grown our portfolio to 38 outstanding hotels offering a total of over 8,300 rooms across three established brands. We are passionate about our hotels and we ensure that each one has its own individual identity.
C H A I R M A N ’ SS TAT E M E N T
ELI PAPOUCHADOCHAIRMAN
Front cover artist impressions:art’otel london battersea power station
We focus on operating contemporary hotels in vibrant destinations and offer excellent service and value to our guests. As a result we deliver exceptional returns to our owners and shareholders. Our current development pipeline contains properties which are both exciting and filled with potential, with five new hotel projects, four in London and one in Germany plus the extension and reconfiguration of Park Plaza Riverbank London which are expected to add over 1,500 rooms. The London foot print will increase from 2,300 rooms to over 3,100 rooms in 2016.
We are very excited by the journey ahead of us and we invite you to join us to share in our success.
P R E S I D E N T & C E O I N T R O D U C T I O N
At PPHE Hotel Group we are committed to grow prudently, passionately and confidently by investing in our owned estate and by developing strategic relationships with similar minded partners.
Our multi-brand business model includes an exclusive territorial licence agreement with CarlsonSM for Park Plaza® which also includes the distribution of our unique, wholly owned art’otel® brand.
We invest heavily in our own assets to ensure they successfully compete with, and ultimately outperform, their competitive set and our hotels in London, Amsterdam, Berlin, Cologne and Budapest are prime examples of our profit leadership strategy. We are targeting new hotels in markets which we believe offer the greatest profit potential.
BORIS IVESHAPRESIDENT & CHIEF E XECUTIVE OFFICER
WE ARE COMMITTED
TO GROW PRUDENTLY,
PASSIONATELY AND
CONFIDENTLY. Whichever solution we embark on together, you are guaranteed access to one of the industry’s most comprehensive global distribution systems backed by sound finances, innovative design, outstanding products and the highest levels of guest satisfaction. Our loyal management team shares a passion for hospitality and dedicates itself to achieving consistently high results for all our owners.
I am proud of our portfolio, our people and our vision for the future. As seasoned hoteliers we understand the challenges you face and I would encourage you to join us in shaping the future.
1
V I S I O N , M I S S I O N , VA L U E S A N D S T R AT E G Y
O U R V I S I O N R E A L I S E G R O W T H P O T E N T I A L
O U R M I S S I O N S TAT E M E N T
I N S P I R I N G O U R G U E S T S T H R O U G H I N D I V I D U A L I T Y A N D PA S S I O N
T R U S T
Trust is the belief and confidence in the organisation
and its employees, where achievable and realistic promises
are made and kept.
T E A M W O R K
Active participation in the realisation and achievement
of common goals.
R E S P E C T
Understanding differences in people and organisations, while
behaving with integrity and valuing their role.
E N T H U S I A S M
Choosing to be positive, energetic and happy.
C O M M I T M E N T
Believing in these values, developing them in yourself, the team and organisation.
C A R E
Showing compassion and being able to adjust when dealing with
colleagues and guests alike, regardless of the situation.
VA L U E S
2
Park Plaza Vondelpark, Amsterdam
O U R C O M PA N Y S T R AT E G Y
1 Delivering stabilised annual return on shareholder capital
2 Maintaining our high EBITDA margin
3 Improving our guest experience through a consistent service delivery and product enhancements
4 Driving growth by expanding our hotel portfolio through a variety of business models
5 Improving our overall performance through innovative revenue generation and marketing initiatives
6 Leveraging our partnership with CarlsonSM to further grow revenues
3
43Part ownedWholly ownedOperating leasesManagement and franchise agreementsNew hotel projects
12
6
4
5
16
44Park Plaza® hotels open in EMEAPark Plaza® hotels open in rest of world1
Park Plaza® hotels under development in EMEA
1 These hotels are managed or franchised directly by the Carlson Rezidor Hotel Group.
17
3
24 8art’otels openart’otels under development
6
2
O U R B U S I N E S S O V E R V I E W
P P H E H O T E L G R O U P
C O N T R A C T M I X
PA R K P L A Z A ® H O T E L S
& R E S O R T S G L O B A L
B R A N D P O R T F O L I O
A R T ’ O T E L ®
P O R T F O L I O
5&33 Library at art’otel amsterdam
4
Our businessAt PPHE Hotel Group we own, lease, develop, manage and franchise full-service upscale and lifestyle hotels in major gateway cities and regional centres predominantly in Europe. Our portfolio comprises 38 hotels offering a total of more than 8,300 guestrooms. Our development pipeline includes five new hotel projects, four of which are located in London, United Kingdom and one in Nuremberg, Germany. In addition, we have one extension and reconfiguration project. These developments are expected to add approximately 1,500 new rooms to our portfolio by the end of 2019.
Our hotels operate mainly under three distinct brands: Park Plaza® Hotels & Resorts, art’otel® and Arenaturist. We have an exclusive licence from CarlsonSM, a global and privately owned hospitality and travel company, to operate and develop Park Plaza® Hotels & Resorts in Europe, the Middle East and Africa and we wholly own the art’otel® brand. We have a minority share in the Arenaturist group, a leading Croatian hospitality company.
We excel at managing profitable upscale hotels and with our highly varied mix of agreements and ownership interests we are well aligned with investors to tailor the right agreement for each hotel or hotel project. Capital investment into hotels enables us to benefit from growth in property values and to develop flagship hotels. We are actively exploring acquisition opportunities in key markets for the brands we operate, further strengthening their profile and our profitability.
Managing hotels on behalf of owners, both private and institutional, is another core part of our growth strategy. We are highly experienced in managing hotels and, as owners ourselves, we fully understand what it means to own property.
Leasing hotels from third parties is a preferred model for institutional investors, and we will consider leases in selected markets.
Park Plaza is a young and growing collection of individual upper upscale hotels in some of the world’s great cities and resort destinations, where the location is special, the welcome is sincere, the service is exceptional and the guest is always appreciated and welcome. Each of the hotels has its own creative and cosmopolitan design approach, enhanced by vibrant bars and award-winning restaurants. Our team is committed to delivering an individual and memorable experience, with the emphasis on tailored service with a personal touch.
parkplaza.com Perpetual territorial exclusive licence agreement
art’otels are a contemporary collection of hotels that fuses exceptional architectural style with art-inspired interiors, located in cosmopolitan centres across Europe. At the brand’s core is the art itself. Each hotel displays a collection of original works designed or acquired specifically for that art’otel®, rendering each a unique art gallery in its own right. art’otel® has created a niche for itself in the hospitality industry, differentiating it from traditional hotels.
artotels.com Wholly owned brand
Arenaturist is one of Croatia’s best known hospitality groups and consists of seven hotels, six holiday apartment complexes, eight campsites and over 50 food & beverage outlets, all of which are located in Istria. Arenaturist caters primarily for tourists and all properties are located in prime locations by the sea and are only a short distance from either the 3,000-year-old city of Pula or the touristic Medulin.
arenaturist.com Management agreement
DYNAMIC HOTEL COMPANY IN THE AFFORDABLE LUXURY SEGMENT
38 HOTELS IN OPERATION WITH OVER 8,300 GUESTROOMS
COMBINATION OF MANAGED, LEASED, OWNED, CO-OWNED AND FRANCHISED HOTELS
THREE WELL-ESTABLISHED BRANDS
O U R B U S I N E S S O V E R V I E W
55
4 6
1
8 13
1
1
9
STRONG PRESENCE IN CENTRAL LONDON WITH CLOSE TO 2,300 ROOMS IN OPERATION AND OVER 1,000 ROOMS IN THE PIPELINE
IMPRESSIVE GEOGRAPHICAL SPREAD ACROSS EUROPE
PREMIUM LOCATIONS WITHIN KEY CAPITAL AND SECONDARY CITIES
O U R P O R T F O L I O
6
CURRENT PORTFOLIO
CROATIARooms in operation
2,814*
UNITED KINGDOMRooms in operation
2,791 Rooms in pipeline
1,414
GERMANYRooms in operation
1,258 Rooms in pipeline
177
THE NETHERLANDSRooms in operation
1,117
ISRAELRooms in operation
203
HUNGARYRooms in operation
165 DEVELOPMENT PIPELINEPark Plaza Nuremberg, GermanyPark Plaza Riverbank London, United Kingdom extension and reconfigurationPark Plaza London Park Royal, United KingdomPark Plaza London Waterloo, United Kingdomart’otel london battersea power station, United Kingdomart’otel london hoxton, United Kingdom
View from Park Plaza Westminster Bridge London
* Room count excludes Arenaturist campsites.
7
1
2
S P O T L I G H T
8
6 7
54
31 art’otel london battersea power station
2 TOZI at Park Plaza Victoria London
3 Park Plaza London Waterloo
4 Park Plaza Westminster Bridge London
5 Park Plaza Arena Pula
6 art’otel london battersea power station
7 Park Plaza Westminster Bridge London
9
3
1
2
4
10
1 Park Plaza Victoria Amsterdam
2 Park Plaza London Park Royal
3 art’otel london battersea power station
4 art’otel amsterdam
5 5&33 at art’otel amsterdam
6 art’otel cologne
7 OAKS, Nottingham
6
7
5
S P O T L I G H T
11
13
9.8
20
2.4
24
2.1
24
4.8
27
0.4
14
1.0
TOTAL RE VENUE€m
CAGR 17.9%
12
5.4
FY
2010 20132011 2012 2015
H1
2014
H1
46
.5
75
.0 9
6.8
93
.2
10
5.2
54
.0
EBITDAR€m
45
.3
CAGR 22.6%FY
H1H1
2010 20132011 2012 20152014
6.1
13
.6
24
.1
21
.9
32
.9
15
.2
NORMALISED PROFIT BEFORE TAX €m
7.7
FY
H1H1
2010 20132011 2012 20152014
0.1
6
0.3
3
0.5
9
0.5
4
0.7
9
0.3
7
NORMALISED EARNINGS PER SHARE €
0.1
8
FY
H1H1
2010 20132011 2012 20152014
0.0
6
0.1
2
0.1
4
0.1
9
0.0
9
DIVIDEND PER SHARE £
0.1
0 FY
H1H1
2011 20142012 2013 2015
37
.6
65
.0 8
5.6
82
.7
94
.8
48
.4
EBITDA€m
39
.7
CAGR 26.0% FY
H1H1
2010 20132011 2012 20152014
* Certain amounts here do not correspond to the 2013 Consolidated financial statements and reflect changes in accounting policies (further disclosed in the PPHE Hotel Group 2014 Annual Report Note 2 of the Consolidated financial statements).
K E Y P E R F O R M A N C E I N D I C AT O R S
F I N A N C I A L K P I *
12
77
.4
77
.7
77
.4
80
.7 8
3.7
82
.9
OCCUPANCY %
80
.3 FY
H1H1
2010 20132011 2012 20152014
11
0.7 1
19
.2
13
0.9
12
5.5
135.
6
14
4.5
AVERAGE ROOMRATE €
13
2.5
FY
H1H1
2010 20132011 2012 20152014
85
.7 92
.6
10
1.3
10
1.4
113.
6
11
9.8
REVPAR€
10
6.5
FY
H1H1
2010 20132011 2012 20152014
81
.0
83
.3
82
.1
82
.9
83
.5
EMPLOYEE SATISFACTION (SCALE 1–100%)
2011 20142012 2013 2015
8.2
7
8.2
3
8.3
0
8.3
0
8.3
6
GUEST SATISFACTION (SCALE 1-10)
2011 20142012 2013 2015
8.3
9
8.3
8
8.4
8
8.5
0
8.6
2
SERVICE PERFORMANCE (SCALE 1-10)
2011 20142012 2013 2015
O P E R AT I N G K P I *
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Peace of mind
– Established in 1989
– Publicly listed company
– Strong corporate governance
– Efficient operating structure, flat organisation
– Profit margin leadership
– Founders carry over each 40 years of experience in the industry with significant demonstrable track record
– High-quality portfolio with an attractive spread
– Multi-brand approach
– Integrated strategy of hotel and brand ownership and operations
– Focus on expanding in the affordable luxury segment
– Strong and growing pipeline of hotels
WAY S T O W O R K W I T H U S
Flexible solutionsAs experienced owners and operators we always consider options and remain open to the most suitable approach for the property whether it is ownership, a joint venture, management, occupational lease or a franchise agreement.
We have an excellent track record in hotel construction, development, design and operations. We understand how to build and run profitable hotels and our business partners benefit from this experience. Our flexible, entrepreneurial philosophy builds confidence in the physical product and the service-led culture through an unerring focus on continuous improvement.
Our partners appreciate the fact that our senior management team is accessible and remains closely involved in all aspects of the partnership enabling swift decision-making. We are flexible, approachable and people-oriented. This unique feature makes us the operator of choice for partners seeking management, operational leases, joint ventures, franchises and hotel construction. Our collaboration with one of the world’s largest hotel companies, Carlson Rezidor Hotel Group, together with our construction background, gives us outstanding global reach combined with detailed local knowledge in management, development, distribution and construction.
AS OPERATORS AND OWNERS, WE HAVE A PROVEN TRACK RECORD OF CREATING VALUE FOR OUR PARTNERS.
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O U R B U S I N E S S T Y P E S
Full ownership Joint ventures Management contracts
Operating leases Franchise agreements
We know what to look for when identifying assets with development potential, from plots of land to tired hotels in need of investment. We aim to own hotels in key gateway cities in Europe where capital value is likely to appreciate.
Our joint ventures take many forms, but they share the same strategy – we focus on developing a mutually beneficial working relationship to return maximum profits for all parties involved, combining our management skills with co-investment.
A management contract allows owners to retain ownership of their property while we undertake the day-to-day management. They have the confidence of working with a leading hotel brand while we run their hotel with efficiency and passion.
Investors may favour operating leases, whereby we lease their property and pay them rent. We manage all aspects of the operation of the hotel, from sales and marketing to reservations and food & beverage to human resources, thereby reducing their exposure to economic and business downturns.
The franchise option is ideal for partners who enjoy running their own hotel but seek the reassurance of industry-leading support services such as distribution, marketing and central reservations.
Our people and servicesIrrespective of the business type, all hotels in our portfolio benefit from being part of a dynamic, full-service international hotel group led by a highly experienced, loyal and involved senior management team.
PPHE Hotel Group has clearly defined values and operates to very high standards. The Company provides a wide range of services to hotels including hotel operations, global distribution, sales, revenue management, marketing, customer retention management, public relations, finance, human resources, learning and development, project design, development services, asset management, restaurants and bars operations, legal support, IT and Corporate Social Responsibility (CSR).
Our customersOur customers appreciate our friendly, yet business minded attitude. They appreciate the high level of services we offer, the excellent locations and contemporary design of our hotels and the reasonable prices we charge.
The Company’s mission statement is ‘inspiring our guests through individuality and passion’, and customers can experience our service-led philosophy first hand in five countries, in key leisure and business cities such as Amsterdam, Berlin and London or in resort destinations such as Croatia. Customers can book our hotels 24/7, be it direct with us, through any of our sophisticated platforms such as the websites, apps or mobile sites, through the extensive loyalty programmes, or via intermediaries or any of our strategic partners.
Our shareholdersOur shareholders believe in our business model, operating skills and developments.
Shareholder value is created through continued improvement of operations, revenue growth, active asset management, financial restructuring, expansion and development.
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14.5M Club CarlsonSM members worldwide by October 2015
13M+Email newsletters sent in 2014
25 Strategic partnerships with the world’s leading airlines
83.5% Employee satisfaction score (scale 1–100%) in 2014
4.8M+Brand website visits in 2014
165,000+ Park Plaza social media fan base by the end of 2014
8.68 Record service performance score (scale 1–10) in first half year 2015
2,500+Highly professional team members
A C O M P E T I T I V E A D VA N TA G E
Global strategyOwning an upscale hotel could be a very personal matter or it could be a calculated risk adjusted return exercise. We aim to deliver exceedingly good value to our guests and we strive to do the same for our investors and partners. We will adjust our contract structure to accommodate your needs, risk profile and ownership style.
As hotel owners ourselves, we understand what it takes to run successful hotels, and the support we offer is designed with only one objective in mind – to align our passion for hospitality, our flexibility, the strive for guest satisfaction and our profit leadership management with your individual needs as a hotel owner in order to maximise the profitability of your hotel business.
Partnering with PPHE Hotel Group gives you access to world-class support in areas such as sales and marketing, customer loyalty and procurement. With our hospitality, operational and property knowledge and entrepreneurial spirit, we are one of the hotel industry’s premier operators. Our expertise extends to all areas of hotel ownership, including design, property planning, project development management, finance, human resources, IT, marketing, sales, distribution, revenue management, restaurants and bars.
Whatever the location of your hotel, we will provide a clearly defined framework of values and service standards, yet we are flexible in our approach. Our management team is passionate about helping you drive your business forward by optimising performance every day, consistently putting the guest and your needs first.
SalesThrough our dedicated global sales network, we service hundreds of global corporate accounts as well as local business customers, corporate travel agents, tour operators, meeting planners and event organisers. Our strategic partnership with the Carlson Rezidor Hotel Group gives us access to a constantly growing sales capacity and their associated range of sophisticated sales tools, trade promotions and other global sales initiatives. We have developed strong affiliations with travel
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WORLD-CLASS SUPPORT SYSTEMS
DEDICATED GLOBAL DISTRIBUTION, MARKETING AND SALES NETWORK
REVENUE MANAGEMENT SYSTEMS, PROCUREMENT AND HUMAN RESOURCES
A GREAT PARTNERSHIP WITH CARLSON REZIDOR HOTEL GROUP
agencies around the world, and enjoy especially productive relationships with Carlson Wagonlit, BCD Travel and American Express among others.
Our meetings and events sales team focuses on cross-selling and marketing our award-winning meetings and events product, and benefits from a prominent presence at the major international industry tradeshows. We also enjoy a productive partnership with meetings and events specialists Helms Briscoe. Our team has a range of global online meeting planner tools at its disposal, including the Club Carlson for Planners global rewards programme and Web Proposal (a sophisticated online meeting proposal tool).
Marketing and e-commerceWe support our global marketing strategy through online advertising, digital marketing, integrated marketing campaigns, direct marketing and strategic partnerships with 24 airlines, car rental companies and credit card providers.
We invest significantly in e-commerce to generate direct business and raise awareness for our hotels and brands. We do this through for example Search Engine Optimisation, Search Engine Marketing, Affiliate Marketing and Online Advertising. These activities combined with continuous improvements made to our brand websites, the expansion into mobile and the Club CarlsonSM App enhance the effectiveness and revenue opportunities of our online business.
Our social media and e-newsletter strategies create customer engagement and, above all, generate incremental revenue.
POWERFUL ONLINE AND
MOBILE PLATFORMS
CENTRAL RESERVATION AND
DISTRIBUTION SYSTEM
CLUB CARLSON REWARDS
PROGRAMMES FOR GUESTS, PLANNERS
AND BUSINESS
GLOBAL SALES NETWORK
GLOBAL FOOTPRINTS
CROSS SELLING AND MARKETING
LOOK TO BOOK TRAVEL AGENT PROGRAMME
LEVER AGING C ARL SON REL ATIONSHIP
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Public relationsOur experienced in-house marketing and PR teams manage dedicated PR agencies in the United Kingdom, the Netherlands and Germany, all of which complement our global reach through the Carlson network. Where relevant, we launch cross-regional PR campaigns and undertake rigorous media monitoring, as well as crisis management preparation and training.
DistributionOur partners enjoy access to our state-of-the-art Curtis-C Central Reservations System. This distribution platform connects with a network of global call centres and online travel agents, ensuring that every customer, travel agent, corporate travel manager and event organiser in the world can locate a Park Plaza® hotel or art’otel® and make an instant booking with us. We also benefit from strong relationships with online third party intermediaries who help to complement our sales revenue.
Revenue managementRevenue management is critical to the success of any business. We have therefore developed a Centralised Revenue Management Structure with regional teams, securing optimal support on pricing and capacity control. Our insight and analytics solutions include products such as Ideas (a leading revenue management tool) and Vision (a management reporting tool).
ProcurementWe are constantly evolving to drive value for our hotels and partners through consolidated procurement contracts with leading global, regional and national suppliers.
All our significant contracts are negotiated centrally at regional or corporate level with increased productivity, cost control and quality control of products and services provided to our hotels by third party suppliers.
Customer loyaltyWe actively participate in Club CarlsonSM, Carlson Rezidor’s guest, small and medium sized businesses and meeting planners’ hotel rewards programme. The programme’s more than 14.5 million members worldwide comprise loyal guests who earn Gold Points® for each stay and can redeem them for various types of rewards. Research indicates that Club Carlson members visit more frequently, stay longer and spend more.
We are also part of the industry-leading patented travel agent reward programme Look to BookSM, whose more than 64,000 members worldwide reserve in excess of one million room nights annually. Look to BookSM provides significant volume and revenue, most of which is at a much higher room rate than non-members.
Our relationship with travel agents has deepened through the Carlson Rezidor online training website, which aims further to engage and educate this important group of corporate travel bookers about our brands and products.
R E V E N U E G E N E R AT I O N C O N T I N U E D
art’otel amsterdam
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Park Plaza Westminster Bridge London Park Plaza Histria Pula
People development and human resourcesEveryone at PPHE Hotel Group shares the same goal – to inspire our guests through individuality and passion. We invite our team members to express their own individual strengths and commitment in their day-to-day work.
Individuality permeates our entire organisation – our tight-knit management structure encourages empowerment and individuality and ensures that all our owners and franchisees receive the personal attention they deserve whilst being able to adapt quickly to changing business needs. We recognise that our people make us the business that we are, which is why our recruitment strategy focuses on building teams of passionate professionals with a pro-active approach who are able to connect with guests and deliver a great guest experience.
Having engaged the right people, we support their professional development through our you:niversity – the heart of our Learning & Development platform. you:niversity’s custom-built training programmes, such as our Inspirational Service Programme, explore the true meaning of excellent service philosophy where everything revolves around making guests feel welcome, passionate and surprised by the quality of service they receive.
Our intranet portal you:niverse is our primary platform for information sharing and employee engagement. The easy to use software, social media like features and remote accessibility make it one of the key drivers for our higher-than-average guest and employee satisfaction rates.
Performance managementOur highly sophisticated IT infrastructure gives us the edge in customer relationship management.
Guest satisfaction is central to our business, so we selected one of the industry’s most sophisticated web-based system, Medallia, enabling us to capture guest feedback and measure overall satisfaction. Our satisfaction survey is completed on average by one in every three guests we invite to do so, giving us tens of thousands of invaluable pieces of feedback each year. This allows us to solve one-off problems, track larger long-term trends, and identify opportunities to enhance the guest experience and improve the efficiency of our own operations.
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W O R L D - C L A S S B R A N D S
T Y P I C A L S I Z E : C O N C E P T : T A R G E T C U S T O M E R S :
Ideally 200+ bedrooms (depending on market)
Design-led properties combining technology and comfort
Upscale and upper upscale full-service hotels
Business and leisure travellers
L O C A T I O N S : P R E F E R R E D C I T I E S : A C C E S S I B I L I T Y :
Key leisure and business destinations
Focus on existing markets as well as growing new markets
Amsterdam, Barcelona, Bath, Cambridge, Copenhagen, Edinburgh, London, Milan, Munich, Oxford, Paris Rome, Stockholm and Vienna*
* Selection only
In the heart of business and tourist centres
Convenient for major transport hubs
P O R T F O L I O : L I C E N C E : B R AND FEATURES AND SERVICES:
23 hotels across Europe with hotels under development in Nuremberg, Germany and London, United Kingdom (2). Through Carlson Rezidor the portfolio of Park Plaza hotels worldwide totals 41 hotels with an additional 12 hotels under development in India and China
56 countries across Europe, the Middle East and Africa
Facilities and features: state-of-the-art facilities in all rooms
Destination restaurant and bar concepts
Flexible event spaces
24H O T E L S I N
E M E A
6,154 R O O M S
1,079R O O M S ( 3 HOTELS) I N T H E P I P E L I N E
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OUR BRANDS
WE USE OUR TWO CLEARLY DEFINED HOTEL BRANDS, PARK PLAZA® AND ART’OTEL®, FOR OPERATING LEASES, FRANCHISE AGREEMENTS AND MANAGEMENT CONTRACTS AS THEY OFFER THE GREATEST SCOPE FOR SUSTAINED EXPANSION AND CONTINUED PROFITS.
6 H O T E L S
925R O O M S
512R O O M S
( 2 H O T E L S ) I N T H E P I P E L I N E
T Y P I C A L S I Z E : C O N C E P T : T A R G E T C U S T O M E R S :
Lifestyle hotels with ideally 100 to 200 bedrooms
Fusion of travel, architecture and contemporary art
Upper upscale lifestyle hotels
Professionals and leisure travellers with an interest in arts and culture
L O C A T I O N S : P R E F E R R E D C I T I E S : A C C E S S I B I L I T Y :
Central urban locations where modern art matters
Barcelona, Copenhagen, Edinburgh, London, Milan, New York, Paris, Rome, Stockholm and Vienna*
* Selection only
Close to main shopping streets and cultural attractions
P O R T F O L I O : L I C E N C E : B R AND FEATURES AND SERVICES:
Six hotels in operation in Amsterdam, Berlin, Budapest, Cologne and Dresden.
London: 2 hotels under development
As the brand owner we span the world
Facilities and features: bespoke collections of original artwork
Vibrant bars and restaurants
Innovative meetings and event space
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W O R L D - C L A S S B R A N D S C O N T I N U E D
ESTABLISHED CONCEPTS
PARTNERING WITH PPHE HOTEL GROUP PROVIDES INSTANT ACCESS TO TRIED AND TESTED, AWARD-WINNING RESTAURANT AND BAR CONCEPTS AND SPA CONCEPTS. MOST CONCEPTS HAVE BEEN DEVELOPED IN-HOUSE, BUT IN SOME CASES WE PARTNER WITH WELL-ESTABLISHED INTERNATIONAL BRANDS. THESE EASY-TO-IMPLEMENT SOLUTIONS ADD CREDIBILITY, GENERATE CUSTOMER LOYALTY AND, ABOVE ALL, DRIVE PROFIT.
Modern Pan-Asian cuisine rubs shoulders with Latin cocktails at the award-winning Chino Latino® in London, Leeds, Nottingham and Cologne. The concept of LOVE, SHARE and ENJOY has found favour with customers and critics, leading to a succession of prestigious awards.
(Located at Park Plaza Riverbank London, Park Plaza Leeds, Park Plaza Nottingham, art’otel cologne)
TOZI is an informal Italian restaurant and cocktail bar in London’s Victoria area, offering a Venetian-inspired menu focusing on cicchetti (small plates) designed to be shared amongst friends and family. The menu also features larger dishes and wood-oven or grilled main courses. TOZI offers great food for great value with seasonal ingredients sourced from specialist Italian producers.
(Located near London Victoria Train Station)
Offering Mediterranean-inspired sharing plates, 5&33 fuses food, people, art and design. 5&33 Bar serves cocktails, beers and infused syrups, accompanied by live DJ sets. The 5&33 Lounge is perfect for chilling, the 5&33 Library houses art-related publications, the 5&33 Gallery showcases artists’ work and an interactive art display evokes emotions.
(Located near Amsterdam Centraal Station)
The French brasserie-style restaurant concept Brasserie Joël offers a daily menu featuring the freshest fish, meats and produce. Diners enjoy a wide range of bistro favourites such as traditional boeuf bourguignon, freshly made lobster bisque, homemade duck terrine, hand-dived scallops, and chargrilled meat and fish specialities.
(Located at Park Plaza Westminster Bridge London)
www.chinolatino.eu www.tozirestaurant.co.uk www.5and33.nl www.brasseriejoel.co.uk
OAKS, in Nottingham, is a 90 seater restaurant and bar serving locally sourced produce, cocktails and craft ales. OAKS specialise in sausages and meats cooked over wood embers with all logs being the natural by-product of sustainable coppicing by the Nottinghamshire Wildlife Trust.
(Located at Bromley Place, Nottingham)
Open nightly, Primo Bar is one of London’s newest ‘must visit’ bars. Serving masterful cocktails created on demand, Primo Bar offers the perfect venue for London’s most talented local entertainers. Spectacular views over Big Ben can be enjoyed from the bar’s exclusive VIP area. Daily live music is followed by a DJ set until the early hours.
(Located at Park Plaza Westminster Bridge London)
The café at 106 Baker St serves breakfast, lunch and tea, with a daily-changing menu of freshly-made salads, quiches, hot and cold baked dishes and artisan sandwiches using Mediterranean-influenced ingredients. A range of freshly squeezed fruit and vegetable juice blends is also available. Food can be eaten in or taken away and the café offers free WiFi, daily newspapers and outdoor seating.
(Located near London Baker Street Underground Station)
Specialist restaurant Ichi Sushi offers fresh, simple and delicious sushi crafted with just-caught fish and fragrant rice. The feeling is of an intimate upscale Tokyo sushi bar relocated to central London, with all dishes made to order at the counter by the restaurant’s experienced sushi chefs.
(Located at Park Plaza Westminster Bridge London)
www.oaksnottingham.co.uk www.primobar.co.uk www.106bakerst.co.uk www.ichisushi.co.uk
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LICENSED OUTLETS
WE ALSO OPERATE BRANDS UNDER LICENCE SUCH AS THE ITALIAN COFFEE CONCEPT ESPRESSAMENTE ILLY AND THE BALINESE MANDARA SPA.
The ultimate Italian coffee bar experience, espressamente illy offers signature coffees, coffee-based beverages and cocktails, paninis, antipasti, sandwiches, soups and salads – all freshly made on site and to be enjoyed indoors and out. Developed in the Italian tradition, espressamente illy engages all of the senses, cultivating an environment that inspires creativity and reflection along with the perfect cup of coffee.
(Located at Park Plaza Westminster Bridge London, Park Plaza Verudela Pula and recently opened in Amsterdam)
www.espressamenteilly.com
Mandara Spa is the first of its kind in the United Kingdom, and the only one in Europe. Guests are invited to escape to a unique sensory experience and indulge in a Mandara moment. With interiors inspired by Mondrian paintings and Japanese Shoji screens, ancient Sanskrit writing along the curved ceilings, and a perpetual black stone water fountain, Mandara Spa skilfully brings a touch of Bali to Britain.
(Located at Park Plaza Westminster Bridge London)
www.mandaraspa.co.uk
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C O R P O R AT E A N D S O C I A L R E S P O N S I B I L I T Y Park Plaza Westminster Bridge London
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In 2013 we have relaunched our Corporate Social Responsibility (CSR) policy making Total Responsibility for Everyone’s Environment (TREE) the backbone and core principle of the environmental and sustainable business practice across the company.
In every country we operate dedicated ‘Green Teams’, and key environmental initiatives include rolling out energy-saving lighting, reducing packaging, installing water-saving devices and introducing osmosis systems in kitchens. We also view refurbishment projects as an opportunity to develop and install more efficient equipment and to introduce sustainable materials.
TREETREE continuously engages our team members to reduce resource consumption, minimise waste, support local communities and ensure that all of our approximately 2,500 team members are working in an ethically fair environment with access to training and personal development.
Total impact on our environment and resource consumptionThe total impact on our environment is a combination of the consumption of resources, sustainable business practices and initiatives, the contributions towards our communities and the engagement of our people. To make a difference we measure our impact on the environment and our usage of natural resources and reduce those against targets.
The Green Key Gold awardPark Plaza Eindhoven Park Plaza Utrecht
Silver awardPark Plaza Victoria Amsterdam
The Green Tourism Business SchemeGold award Park Plaza County Hall London Park Plaza Nottingham Park Plaza Westminster Bridge London Park Plaza Riverbank London Plaza on the River London
Silver award Park Plaza Leeds Park Plaza Sherlock Holmes London Park Plaza Victoria London
Label Sustainable Entrepreneur Local government Eindhoven Silver awardPark Plaza Eindhoven
Green Achiever SchemeGold awardPark Plaza Westminster Bridge London
Global Action PlanEnvironment Action CertificatePark Plaza Westminster Bridge London
Green Globe CertificationPark Plaza Amsterdam Airport
AS A LOCAL PLAYER WITH GLOBAL REACH, WE TAKE OUR RESPONSIBILITIES TOWARDS THE ENVIRONMENT AND LOCAL COMMUNITY VERY SERIOUSLY.
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P A R K P L A Z A W E S T M I N S T E R B R I D G E L O N D O N I N N U M B E R S
A S T R O N G D E V E L O P M E N T A N D O P E R AT I N G T R A C K R E C O R D
STRONG TRACK RECORD IN DEVELOPMENT
EXCITING NEW PROJECTS IN THE UK AND GERMANY
ENVIRONMENTALLY FRIENDLY CONSTRUCTION
AWARD-WINNING HOTELS THROUGHOUT THE PORTFOLIO
68,500m2Development delivered ahead of schedule
600Workers on site during construction
40,000m3 Earth removed
14Storey atrium
1,200m2Pillar-free ballroom
25,000 Energy-saving LED lightbulbs
BiomassDedicated biomass generator
WaterOn-site water bottling plant
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Building on our successAcross our portfolio we have outstanding examples of successful development projects. From management contracts to franchise agreements, our success stories demonstrate our understanding of the market and our ability to return profits for our owners and partners.
Park Plaza County Hall LondonWidely acknowledged as a model opening in 2008, Park Plaza County Hall London is now one of London’s most admired contemporary upscale hotels. We operate this hotel under a long-term management contract and, even during the recent downturn we have continued to hit budgets and exceed expectations, delivering superb returns to the owner.
Park Plaza Wallstreet Berlin MitteOne of our key hotels in Germany, Park Plaza Wallstreet Berlin Mitte is a fresh take on a business hotel. The property is owned by Union Investment, one of Europe’s leading institutional investors and leased to PPHE Hotel Group on a long-term occupational lease.
Park Plaza Victoria AmsterdamThis 306-room landmark property in central Amsterdam went into administration when we took it over in 1993 with a coherent and strong repositioning plan. With knowledgeable decision-making, significant investment and a skilful rebranding, Park Plaza Victoria Amsterdam has consistently generated very attractive returns. The hotel is wholly owned and operated by PPHE Hotel Group.
Park Plaza Westminster Bridge LondonThis spectacular 1,019-room hotel was one of the largest to open in London in 40 years and exemplifies our creative vision to regenerate a key London site and to achieve a self-financing, environmentally friendly development. Carried out in partnership with Gear Construction, the project covered 68,500m2 and was completed a year ahead of schedule. The hotel has delivered strong results since it opened in 2010. The hotel is part owned, and operated, by PPHE Hotel Group.
ArenaturistJoint ventures and associates enable us to establish a presence in key markets and emerging markets and, by securing long-term management contracts, the Group benefits from fee-based income. At 31 December 2014, the capital employed for joint ventures and associates in hotels was €28.9 million (excluding €17.3 million for hotels under development), with normalised profit before tax at €3.8 million.
An example of such investment is our minority shareholding in the holding company of the Arenaturist group. Arenaturist is one of Croatia’s best known hospitality groups and consists of seven
hotels, six holiday apartment complexes, eight campsites and over 50 food and beverage outlets in and around the touristic towns of Pula and Medulin in Croatia.
Since entering into this partnership in 2008, approximately half of Arenaturist’s hotel rooms have been fully renovated and rebranded as Park Plaza.
PPHE Hotel Group is expected to benefit from increased property values and benefits from fee-based income as it was awarded the long-term management contract to manage Arenaturist.
PPHE Hotel Group will consider expansion through strategic investments in popular business and leisure markets.
A N D T H E W I N N E R I S . . .
PPHE Hotel Group is proud to have received many awards and accolades for our hotels and restaurants, including:
One AA RosetteSherlock’s Grill, Park Plaza Sherlock Holmes London JB’s Restaurant, Park Plaza Victoria London Laguna Kitchen & Bar, Park Plaza Cardiff
Two AA RosettesTOZI Restaurant & Bar L’Italiano, Park Plaza County Hall London Chino Latino® Restaurant & Bar, Park Plaza Riverbank London Chino Latino® Restaurant & Bar, Park Plaza Nottingham
‘Ones to Watch’ standard for 2013 The Sunday Times ‘Best Companies to work For’ PPHE Hotel Group
Excellence in Learning and Talent Development HR in Hospitality Awards 2014, 2013PPHE Hotel Group
Venuez Hospitality & Style Awards 2013Best Hotel Design art’otel amsterdam Best Restaurant Design 5&33
Venue Verdict Gold Standard BDRC continental Park Plaza Riverbank London Park Plaza Cardiff Park Plaza Sherlock Holmes London
Gold Medal Standard TUI UK & Ireland Park Plaza Medulin Park Plaza Histria Pula
TJ Awards SilverCustomer Service Programme
Springboard AwardsBest Work Experience Provider Best Career Progression Award
TripAdvisor Hall of Fame winners 2015- art’otel budapest - Park Plaza County Hall London - Park Plaza Victoria London - Park Plaza Eindhoven - Park Plaza Trier - Park Plaza Cardiff
Park Plaza County Hall London
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TA L K T O U S
Sabina Wyss di Corrado Director of Acquisitions & Development
Sabina is responsible for PPHE Hotel Group’s acquisitions and development projects throughout Europe, including PPHE’s recent appointment as operators of the new lifestyle hotel at Battersea Power Station under the art’otel brand. Sabina has over 15 years experience in the hospitality sector, having previously worked as an advisor for Christie + Co and TRI Hospitality Consulting Ltd (now part of CBRE Hotels) and the Unctad/ITC (UN/WTO). Sabina also held operational roles at luxury hotels and Airlines in Europe, Central America and Australia. Fluent in English, German, French, Spanish and Italian, Sabina has carried out projects throughout Europe. Sabina holds a BSc in International Hospitality Management from the Ecole Hôtelière de Lausanne (EHL) in Switzerland.
T: +44 (0) 20 7034 4804 E: [email protected]
Dilya Ryskeldinova Senior Associate, Acquisitions & Development
Since joining the development team Dilya has been actively involved in underwriting various new acquisition and development opportunities for PPHE Hotel Group. Previously, Dilya worked for AXA Real Estate Investment Managers gaining experience in fund management, corporate finance and investment transactions. Dilya holds a BSc (Hons) in Business Studies from Cass Business School and MPhi in Real Estate Finance from Cambridge University and is fluent in English, Russian and Spanish.
T: +44 (0) 20 7034 4828 E: [email protected]
OUR DEVELOPMENT TEAM IS AVAILABLE TO DISCUSS YOUR IDEAS AND BUILD A STRATEGIC PLAN TO ACHIEVE YOUR OBJECTIVES. TO EXPLORE OPPORTUNITIES WITH US IN MORE DETAIL, PLEASE CONTACT US.
PPHE Hotel Group Ltd believes that all information provided in this publication is correct at the time of printing, but takes no responsibility for the accuracy of the information published. All information is provided without any representation or warranties of any kind, either implied or expressed, to the fullest extent permitted by applicable law and is not intended as specific commercial or legal advice.
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E X E C U T I V E T E A M
Boris Ivesha President and Chief Executive Officer
Robert Henke Vice President, Marketing and Branding
Edwin Wijgergangs Vice President, Distribution and Strategic Sales
Inbar Zilberman General Counsel
Daniel KosVice President, Corporate Finance
Contact the development team:
12 David MewsLondon W1U 6EGUnited Kingdom
T: +44 (0) 20 7034 4800F: +44 (0) 20 7034 4819E: [email protected]
Chen Moravsky Deputy Chief Executive Officer and Chief Financial Officer
Andrew Swindells Chief Operating Officer
Jaklien Van Sterkenburg Vice President, People Development and Human Resources
Designed and produced by luminous.co.ukPrinted December 2015
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PPHE Hotel Group Corporate Office Viñoly Tower, 5th floor Claude Debussylaan 14 1082 MD Amsterdam The Netherlands
T: +31 (0) 20 717 8603 F: +31 (0) 20 717 8699
pphe.com