http://badcatinteractive.com

Internet marketing is highly booming formof marketing. All business organisationsirrespective of small and large arededicating large amount of costs in termsof time and money into internet marketing.A large percentage of the marketing plan ofbusiness organizations is dedicated toInternet marketing.

PPC Advertising An Internet Marketing Strategy

Working of PPC

The first step under this is to do a keywordresearch.

you would need to bid for these keywords. When a user searches with a search termthat matches the keyword you have bid, thesearch results would show an advertisementof your website.

If the user clicks on the link to your website,you need to pay based on the rate that youhave bid for the keyword that gave up thesearch result.

The cost of the keyword here would depend onthe competitiveness of the keyword.

Keyword Research

It is important to understand how exactlykeyword research is done.

website owners go with words that theythink are relevant with respect to thecontent of their website.

For keyword research a number of toolsare available online.

Under keyword research it is more aboutthe quality of the keyword than thequantity.

Tracking in PPC campaigns

Which keywords are most suitable for yourbusiness, product or brand?

Which search engine provides you the mostresults?

What is the rate of conversion? Which country is the maximum trafficcoming from?

Which pages do they mostly view? What is the average number of visitors froma particular search engine?

What is the average rate of visitor’s day wise? Are the visitors more on specific occasions?

Our Contacts

http://badcatinteractive.com

https://www.facebook.com/pages/Bad-Cat-Interactive/ 1419713541609268

https://twitter.com/BCI_Dallas

https://plus.google.com/116973932314982176041/posts