ppa regional meeting (north) 05/05/2010

PPA NorthernRegional Meeting

Play Providers Association

www.playproviders.org.uk 05.05.2010

1. Welcome to Xplore and Xscape

2. Informal Introduction of Attendees

Garry Long and Tish Smith (Hosts) Janice Dunphy (PPA Exec Member and Chair) Kate Costin- PPA Association Manager

Informal introduction of all attendees…

Welcome


PPA Update


1. Members Signage2. ASPIRE Awards, AGM and Play Providers Conference

- 21st September 20103. Rating Report4. State of the Industry Survey5. Play 4 Life Schools Challenge 2010

PPA Update Continued


6. New FSPA Membership Benefit- The Spiral Group

- Save on your gas and electricity costs- Reduce paperwork and admin- Free of charge service to PPA Members- Getting Started with Spiral

Industry Issues 11:00- 11:35 Topic Table 111:35- 12:10 Topic Table 2

Choice of 2 between…

1. Ideas for Summer, 2. Recent Business Trends/ Performance, 3. Health & Safety, 4. Rating, 5. Staff Training, 6. New Party Theme’s, 7. Maintenance Procedures, 8. Industry Standards, 9. Social Media


1. Idea’s for Summer - Successful ideas from summer 2009- Which ideas worked well,which did not?- New ideas for 2010??? - Is it about making cuts or investing in marketing?- Outside events?- Is the recession having an impact- Staycations??- Holiday clubs? Do they add value and profit to your business? - Other uses for your space??


- How has business been so far this year? Up, Down, Similar? - Year on Year comparisons… 2010 v 2009 v previous years- Holiday trade v Weekend Holiday trade - Term Time v Weekend Term Time- What effect does the holidays and weekends have on your spend per head ?- Busy periods s low foot fall – How do you buck the trends?? - New v Old Sites (“the honeymoon period”- how long does it last ) - What factors contribute towards peaks and troughs

2. Recent Business Trends


- What systems do you have in place? - In house v Out sourced Health + Safety- Benefits of both? - Do you have a designated H+S manage and if so what qualifications do they have? - Do you have problems developing your own system – would PPA generic guidance documents be of assistance? - RIDDOR accident statistics- Any trends in equipment hotspots??- Incidents of vandalism – Any they on the up?? - Hidden Area’s eg- “spooky caves”- What’s the verdict?

3. Health and Safety


- Whose had a big rates increases?? - Has anyone subsequently negotiated a better rent with a landlord???- Whose putting in a rates appeal?? And has anyone been successful in the past?? - The PPA Report – as a benchmark- Anyone had an tax inspectors visits??

4. Rating


5. Staff Training - What level of training do you give various staff levels?? Basic Food Hygiene, CRB’s, Health and Safety, COSH, Manual Handling, Fire Safety, First Aid- Which of these do you provide as part of your induction training- Customer Service training- how do you manage this and ensure standards are consistent? - Playwork Qualifications- Do we are an industry pay enough!!! Does it pay to pay more??

- www.playproviders.org.uk 05.05.2010

6. New Party Theme’s - Who has introduced a new party theme since the start of the year?- Does it pay to keep changing your party offering??- Any new trends in party themes?? Glee, X Factor, Build a Bear?? - Anyone successful in gaining business from corporate clients, or older children perhaps?, adult parties?- How do you carry out the theme throughout the party…are theirsuppliers to cater for your requirements?- Does a good theme carry a premium??


7. Maintenance Procedures - What level of repairs do operators do for themselves?? At what stage do you get someone in and if so who is reliable? - Inspections checks – can they be improved? - Maintenance and inspections- Is there a conflict??- What is the level of spend on maintenance annually and how does it vary according to the age of the site??


8. Industry Standards - Child Protection Policy- What does yours say?- PRS and PPL license - CRB’s / ISA - Is the industry moving forward in terms of qualities of new sites?- Are customers perceptions of the value of soft play changing??- What’s the biggest pull (equipment wise) to your site?? - Any new products / innovations to increase secondary spend and does that increase customer loyalty??


9. Social Media

- What is social media are what tools are available?- How do they work and what is the benefit?- Which are most applicable to indoor play centres??- What do we do currently?- How do you manage your social media strategy? - Best Practice- What works…what doesn’t?? - Does Social Media = Increased turnover or is it a waste of time?


Lunch & Supplier Talks


Also Innovative Leisure and Nestle

Play4Life Schools Challenge


WORKSHOP TO COVER…

- Background to Change4Life and our involvement- The Idea behind the P4L Schools Challenge- How to take part… 1) What PPA members need to offer2) What the PPA is offering - Maximising the effect of the P4L Schools Challenge

Background to Change4Life


- Department of Health National Campaign- “Eat Well, Move More, Live Longer”- 7 sub brands, massive consumer trust and

recognition- PPA is a national partner and B4L Member- Each site can join as a local partner too

www.nhs.uk/Change4Life/Pages/Default.aspx

The P4L Concept


- Offer free school/group/special needs visits - 1. Kids take the pedometer challenge- Site leader board and national prizes- 2. Fun pack/ Site activities to communicate the “Eat Well”

(6 food related behaviour changes)

- Visits driven both locally by PPA members and nationallyby the PPA. (website, PR, e-shots etc) - National and Local PR

PPA Members offering?


- A minimum of 10 free school or group visits between 15th-30th September- Campaign evaluation- Hosting an open evening is suggested but not required from June…

Why Participate…

Drive footfall, valuable partnerships with local schools and groups, Reinforce the “exercise in disguise” message, An Income stream,

Generate local PR, Piggy back onto C4L, Benefit from PPA/ Britvic investment, Educate customers, Get Repeat business, attract new customers…

PPA Support


Can enhance with T-shirts, Pull Up Banners, Bags, Water Bottles

LeaderBoard

1.2 x 1m

-Template documents-Schools Pack-PR Tool Kit

Maximising P4L


1. Put time and effort into promoting your open day as the way of making contact with your local schools. Give them access to your free sessions… Use gatekeepers (CSP’s, PLT, LA, PCT, Governors, Parents) Branding in site and national PR to support here

2. Discussion of good practice in terms of linking with schools/ groups?How to get in and become a valuable school trip (educational element as well asphysical activity)

3. Overcoming barriers… transport ? After school… its flexible

The next stage…………..

Conclusions

6. Q+A and round table discussions (open forum)7. Tour of Xplore Soft Play and Cosmic Golf8. Close

Thank- you for your attendance


PPA Membership Offering


The PPA

CampaignsCost

Saving Benefits

EventsRaising

Industry Standards

Lobbying“United Voice”

Information

ppa regional meeting (north) 05/05/2010

Education

ppa report

ppa members

ppa update

health safety

new ideas

staff training

house v

new v old sites