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7/27/2019 Pp Grillo Jr

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Pepe Grillo Jr.

La hormiga atmica regresa


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ALWAYS CONNECTED

Comparacin de 7 estudios

Sintetizaron lo comn

Destacaron las incosistencias

Nios 0 a 11 aos

Auto-reportes: encuestas, entrevistas y

cuestionarios

Monitoreo electrnico


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Children appear to shift their digital media habits around

age 8, when they increasingly open their eyes to the wide

world of media beyond television. Kids like media on the go

By age 8, well over half of

all children have bedroom televisions.

When 5-to-9-year-old children turn on the

television (or when an adult turns it on for

them), which channels do they choose to

watch? Three kid-centric cable channels

Disney, Nickelodeon, and the Cartoon

Network followed by PBS.

More than one-third of children over age 5 say

their favorite Web sites are those tied to television

networks (the Disney Channel Web site, PBSKids.

org, etc.).5 By large measure, the sources of the

Web sites children are browsing are TV shows

and networks (57%) and TV commercials (36%).

Children ages 8 to 10spend a little over an hour

with music each day, an

increase of less than

15 minutes over the past

decade.3 Their slightly

younger siblings, childrenages 5 to 9, spend

about 43 minutes using an

MP3 player each day.


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According to Patricia Greenfield there are three

types of media multitasking:1. Combining media with a real-life interaction,

such as texting at the dinner table.

2. Using two or more types of media at the sametime, such as listening to a CD while playing

a video game.

3.

Engaging in multiple tasks within a singlemedium, such as listening to iTunes while

doing homework on the computer.


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NIELSEN 2011

Encuestas mensuales y comparan resultados

anuales

Datos de uso de celulares de los encuestados


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25-34 (64%) y 18-24 (53%)dueos de un smarthphone

Adultos gustan de los juegos(angry birds) y usan su cel

para trabajar

Jvenes lo usan con fines de

entretenimiento social

App ms usada: FB


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13 a 17 aos

2009: 16% posea un SP

2011: 40% posea un SP

Iphone: 44 apps

Android: 32

10 aos edad promediopara descargar apps encelular de paps


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M2

39% a 66% celular propio(8-18 aos)

18% a 76% mp3 (8-18 aos)

49 minutos al da consumiendo media en elcelular

Investigacin hecha desde 1999


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Televisin es lo que ms se consume

3:51 min en el 2004 a 4:30 min en 2009

(mltiples plataformas a diferencia que en

2004)

Pesado: ms de 16 horas 21%

Moderado: 3 a 16 horas 63%

Ligero: menos de 3 horas 17%


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10-14 aos los aumentos ms dramticos en

consumo de medios: media use 3 h. and 4 h.

in media exposure


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Metodologa

2,002 Encuesta (8-18 aos)

702 diario de uso de medios

20 oct 2008- 7 mayo 2009


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Nios leen ms

10-12 ven ms tv

Adolescentes escuchan msica

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