powerpoint for jedis - tips and mind tricks to persuade in 5 minutes or less
TRANSCRIPT
Powerpoint for JedisTips and mind tricks to persuade in 5 minutes or less
@LukeBilton
Spot the Jedi
The world’s most shocking slide
Why repeat same information?
A cluttered hot mess
Who made this logo up?
Why all these logos?
What is the message? What does this shape
signify?
Why repeat the same information?
Why repeat the same information?
The world’s most shocking slide
My best-ever presentation
I actually sold something!
Keep it brief
The ChallengeTake your audience on a journey in 5 minutes
2. Identify audience’s problemStart where the Audience is and their problems
3-4 Take them a journeySupported by data and creativity
Summarise the future-state and actions
1 YouEstablish your credibility in first 10 seconds
5. The goal
What are you trying to say?
“A special effect is a tool, a means of telling a story. A special effect without a story is a pretty boring thing.”George Lucas
“Tell them what you are going to tell them, Tell them, then tell them what you told them.” Aristole (not Jar Jar Binks)
Edit out everything that doesn’t move the narrative forward
Establish your authority like Darth Vader?
@LukeBilton
Make a connection and get into the head of your audience
The Jedi Way
@LukeBilton
8 Jedi Mind Tricks
Lists are good
1. Headline/subject is important
Powerpoint for Jedis
Powerpoint for Jedis
Powerpoint for JedisTips and mind tricks to persuade in 5 minutes or less
Most shared words in HubSpot headlines (via Buzzsumo)
Management Essentials Powerpoint for Jedis0
50
100
150
200
250
300
350
+500% more views
(but probably much worse training)
What happened?
What happened?
‘Star Wars’ global interest (Google Trends)
MEXICO
BRAZIL
NETHERLANDS
Released as a Slideshare today to jump on #MayThe4thBeWithYou
Let’s see what happens!
65% of population are visual learners,
Only 10% are auditory learners
2. Play on different learning styles
Alternate between visuals and data
3. Visuals are 60,000x better than words
4. Tell stories with data
Is this number good?
2,000
2,000
Time1,200
+66% growth!
4. Tell stories with data
1,800
2,000
Time1,200
5,000
+66%
But the market is growing +177% over the same period
@LukeBilton
4. Tell stories with data
1 20%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
66%
40%We’ve lost a ¼ of the market!
@LukeBilton
4. Tell stories with data
Active Twitter Users
What is the story here?
http://buzzsumo.com/blog/how-to-write-data-driven-stories-5-core-narratives/
What is the story here?
http://buzzsumo.com/blog/how-to-write-data-driven-stories-5-core-narratives/
5. The right diagram explains it all
6. Update / Recycle Old Slides
@LukeBilton
2012 2015
20162014
7. Use a grid
8. Make the design consistent
@LukeBilton
Rules used in this presentation
Fonts: Headline in Rockwell, 44px, Copy in Helvetica, 20px
Images are full bleed
Page furniture including your Call to Action
8. Make the design consistent
@LukeBilton
Rules used in this presentation
Fonts: Headline in Rockwell, 44px, Copy in Helvetica, 20px
Images are full bleed
Page furniture including your Call to Action
End with a Summary (people like a summary)
• Punch in and out like a Jedi. Make a connection, be short, and impactful• Keep focused on narrative, every slide should move story on. Cut the rest.• Keep words big and to a minimum. Don’t read the slides• Keep the brain firing by mixing up inspiring with practical tips, visuals with numbers• Use graphs to show explain data, diagrams to explain concepts • Recycle your work and others – if something is good, it is your duty to re-use• Use a consistent structure and grid• Think about the actionable takeaways and recap to drum in.
Any Questions?
@LukeBilton