powering the internet of things™ marketplace™ magnifies ecosystem power thingworx marketplace -...
TRANSCRIPT
Peter Hedberg Sales Account Manager, Nordics
April 2015
Powering the Internet of Things™
Recognized as Industry Leader Founded in 2009
1st Application Platform for the IoT
Broad industry applicability
10X reduction in cost/time-to-market for
IoT/M2M Solutions
Acquired by PTC end of 2013
Most Innovative Product Best Application Platform
“ThingWorx is re-defining the concept
of connected platforms and creating a
new market meta-category”
1 Trillion
2035
1B
5B
2010
Apps
50B
2020
Unlocking the Value in the Internet of Things
Sensors, Devices, Machines
5M Apps
500M
Apps
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Connect IoT Connectivity Middleware
Communication software for connecting and interacting with devices and transferring machine and sensor data into the cloud
Manage Device Cloud
Device and data management system to manage devices and securely process and collect machine and sensor data
Build IoT Application Enablement
Platform and tools to simplify the development of apps. Enables mashup of data from things, people and systems.
IoT Platform
ThingWorx IoT Platform
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Device Connectivity Platforms
Business Applications
Industrial Systems & Protocols
IoT Data Services Cloud Services
Big Data Analytics
Device Clouds
Social Services
Sensors, Devices, Gateways, Equipment, Mobile Assets
ThingWorx Unites the IoT World
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© 2014 ThingWorx
ThingWorx Marketplace™ Magnifies Ecosystem Power
ThingWorx Marketplace - The 1st App Store
for the Internet of Things
Ecosystem extends ThingWorx capabilities and
enhances its competitive advantage
Improve IoT solution time-to-market through
application “assembly”
Accelerating M2M/IoT adoption through global
sharing of IP
Creating additional revenue streams for
extensions, apps, etc.
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ThingWorx Ecosystem
Solution
Providers System Integrators
& VARs
Communication
Service Providers
Business Systems & Analytics
Edge Communication & Embedded Devices
ThingWorx Marketplace™ -an ever growing Ecosystem
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The Third Wave of IT Evolution
1800s..………………….…..1960s….………………………...…1980s……………………………..….2000s………………...Beyond
Products are mechanical and
value chain activities are
performed manually using
analog information through
paper processes and verbal
communications
IT used to automate information
collection and processing in
activities across the value chain
The Internet enables
coordination and integration
the value-chain, across
individual activities, with
outside suppliers, channels,
and customers, and across
geography
Smart, connected products
and systems of products
transform value creation for
customers while reshaping
the value chain affecting
product design, procurement,
marketing, and service while
creating the need for new
activities
Mechanical Products
& Physical Processes
Value Chain
Automation
Value Chain Dispersion
and Integration
Products with
Embedded IT and
Connectivity
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Weather Data
System
Irrigation
System
Seed
Optimization
System
Farm
Equipment
System
Farm
Management
System
Platform
Rain, humidity,
temperature
sensors
Weather
maps
Weather
forecasts
Weather data
application
Farm performance
database
Seed database
Seed optimization
application
Field
sensors
Irrigation
nodes
Irrigation
application
SYSTEM OF SYSTEMS
TILLERS PLANTERS
TRACTORS
Farm
Equipment
System
COMBINE
HARVESTERS
PRODUCT SYSTEM
+
+
SMART, CONNECTED
PRODUCT
+
SMART
PRODUCT
PRODUCT
Evolution of Smart, Connected Products
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• Computing power – Smart machines, Analytics, Big data, Storage
• Connectivity – Internet IPv6 (no limit of nodes), Low power communication, Tracking and identification (GPS,
RFID...)
• Sensors! – Cheap, small and connected, more and more advanced
Why now?
1. Affordable and available technology
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• Competence – People are used to computers, usage of internet, social media etc
• Accepted – All ages are using the technology, youngest generations expect it!
Why now?
2. We are ready!
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Value Opportunities
Improve
Customer
Experience
Leverage data
from connected
products for
improved service,
support and
usability
Optimize
Business
Processes
Combine real-
time data with
existing systems
to increase
efficiency
Differentiate
Offering
Increase pace of
product and
service
innovation
New
Revenue
Streams
Unlock new
business models
and realize new
value-add
opportunities
The capabilities of smart, connected products create four new value opportunities
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• What is the value to our customers?
• Are we product or service centric?
• Where is our Operational Efficiency ”sweet spot”?
What business am I in???
3 important questions to answer
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Ten Strategic Choices
Which product capabilities to pursue?
Functionality: embedded in
the product vs. the cloud?
Open or closed system?
Technology
development: internal or
outsource?
What data to capture?
How to manage data rights and access?
Disintermediate distribution
or service channels?
Change the
business model?
Sell data to
outside parties?
Expand company
scope?
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9
7
8
10
5
2
4
1
3
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Some good examples…
Smart Parking
Sensor networks in SF and
LA eliminate the search for
parking spots
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• Internet of Things (IoT) is here to stay
• IoT will effect all of us
• IoT is changing the business landscape
Summary
Conclusion
What should you do?
• Prepare an IoT strategy
• Decide what business you really are in