powerful speechwriting techniques for community managers - felicity barber
TRANSCRIPT
THE ART OF PERSUASION
with
Thoughtful Speech
What makes them excited?
What are they afraid of ?
pathos
logosethos
Look for a HERO
It’s all in the DETAIL
Avoid CLICHÉS
I want you to think that…
What’s better than one puppy?
Three puppies!
Thoughtful Speech
! thoughtfulspeech.com
# @felicityhbarber