4 speechwriting hacks to make you a better communicator

Download 4 speechwriting hacks to make you a better communicator

Post on 17-Jul-2015

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  • OBRIEN COMMUNICATIONS

    Four Speechwriting Hacks

    to Make You a Better

    Communicator

  • OBRIEN COMMUNICATIONS

    Focus Remember why youre there

    Focus on why you were invited to speak in the first

    place, your purpose for being there.

    If you are invited to speak before a community group to

    talk about your organizations social responsibility activities, the bulk of your preparation should be to

    gather all of the information on what your organization

    is doing through its social responsibility program, and

    then organize it in coherent fashion.

    2

  • OBRIEN COMMUNICATIONS

    Getting Started

    Once you have the substance of your

    speech in place, and you completely

    understand your purpose for being there,

    the craft of speechwriting can begin.

    3

  • OBRIEN COMMUNICATIONS

    1.

    4

    Find

    your

    passion

  • OBRIEN COMMUNICATIONS

    5

    Identify aspects of the topic

    and the material you plan to

    cover which tap your own

    personal passion. Reveal this

    in your words and in your

    demeanor when you

    speak. Use personal examples

    or stories that illustrate your passion.

  • OBRIEN COMMUNICATIONS

    2.

    6

    Edit

    Yourself

  • OBRIEN COMMUNICATIONS

    7

    Make every word

    count. Even if you dont script your speech, make

    sure your reference notes

    are well organized and

    follow a precise flow that

    carries you smoothly from

    beginning to end. Dont deviate spontaneously. Stay on message.

  • OBRIEN COMMUNICATIONS

    3.

    8

    Consider

    props

  • OBRIEN COMMUNICATIONS

    9

    Not every speech requires

    a prop. There are times to

    use something as simple

    as a dollar bill to illustrate

    a point you want to make

    about profits, economics

    or incentives. Dont belabor use of a given

    prop. But one will help to

    get and keep your audiences attention.

  • OBRIEN COMMUNICATIONS

    4.

    10

    Dont rush

    your open

    or conclusion

  • OBRIEN COMMUNICATIONS

    11

    Take time to set up your

    remarks. Your audience

    wants to listen to you and

    will be patient as you get

    to your main point. Dont rush through it so that

    some in the audience have

    no idea what you just

    said. Dont force the audience to play catch-up.

  • OBRIEN COMMUNICATIONS

    Wrap-up

    In the end, dont be redundant, but recap your main points. The purpose of your

    conclusion is to leave people with that

    singular thought you want them to take

    when they leave the room.

    12

  • OBRIEN COMMUNICATIONS

    To connect

    @OBrienPR

    or

    OBrienCommunications.com