4 speechwriting hacks to make you a better communicator

Download 4 speechwriting hacks to make you a better communicator

Post on 17-Jul-2015



Leadership & Management

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OBRIEN COMMUNICATIONS Four Speechwriting Hacks to Make You a Better Communicator OBRIEN COMMUNICATIONS Focus Remember why youre there Focus on why you were invited to speak in the first place, your purpose for being there. If you are invited to speak before a community group to talk about your organizations social responsibility activities, the bulk of your preparation should be to gather all of the information on what your organization is doing through its social responsibility program, and then organize it in coherent fashion. 2 OBRIEN COMMUNICATIONS Getting Started Once you have the substance of your speech in place, and you completely understand your purpose for being there, the craft of speechwriting can begin. 3 OBRIEN COMMUNICATIONS 1. 4 Find your passion OBRIEN COMMUNICATIONS 5 Identify aspects of the topic and the material you plan to cover which tap your own personal passion. Reveal this in your words and in your demeanor when you speak. Use personal examples or stories that illustrate your passion. OBRIEN COMMUNICATIONS 2. 6 Edit Yourself OBRIEN COMMUNICATIONS 7 Make every word count. Even if you dont script your speech, make sure your reference notes are well organized and follow a precise flow that carries you smoothly from beginning to end. Dont deviate spontaneously. Stay on message. OBRIEN COMMUNICATIONS 3. 8 Consider props OBRIEN COMMUNICATIONS 9 Not every speech requires a prop. There are times to use something as simple as a dollar bill to illustrate a point you want to make about profits, economics or incentives. Dont belabor use of a given prop. But one will help to get and keep your audiences attention. OBRIEN COMMUNICATIONS 4. 10 Dont rush your open or conclusion OBRIEN COMMUNICATIONS 11 Take time to set up your remarks. Your audience wants to listen to you and will be patient as you get to your main point. Dont rush through it so that some in the audience have no idea what you just said. Dont force the audience to play catch-up. OBRIEN COMMUNICATIONS Wrap-up In the end, dont be redundant, but recap your main points. The purpose of your conclusion is to leave people with that singular thought you want them to take when they leave the room. 12 OBRIEN COMMUNICATIONS To connect @OBrienPR or OBrienCommunications.com