power to your users with a collaboration 2.0. environment
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Social Intranet
If youre thinking of providing social features to your
companys intranet, then this document will be of
interest.
A Social Intranet concept is a powerful
communication tool that connects information with
users and users to other users.
Social Intranet concepts takes an intranet beyond
document and process management.
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W H I T E P A P E R
Road to Social Intranet
PiuPoint
Social IntranetDynamicIntranetStaticIntranet
Blogs
Forums
Mysite
Doc
Management
Groups
Feeds
Integration
Statistics
APP
3rd partiesTools
Voice and DataLikes
Wall
Search
MicroBlogging
Communities
Social networkintegration
Workows
Co-Authoring
one to manyone to one many to many
WIKIS
Video
Comunitymanager
Activity
Executive SummaryMany companies have heard of social media, some of them have applied it to improve their
external relations, but few have really experienced social concepts inside their own company.
In this document you can nd the strategy and best practices to be successful in your path
towards a Social Intranet, everything is based on our own and our clients experience.
Please see the road map below, it highlights the dierent features that can be integrated into
a social intranet, producing a powerful collaborative and corporate communications tool.
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Social IntranetA new Intranet concept
Imaginean intranet which is the companys communication and informationcentre. An intranet, that really helps people do a better job. Allows them to create broader
links with people they dont usually have contact with. People create conversations of
interest, such as a project or a clients incidence. They can vote for the most interesting
documents, or colleagues contributions, for relevant information to be the most visible.
This is the Intranets new concept; the new Social Intranet. A knowledge manager and
collaborative platform that takes advantage of Social Medias potential:
The social intranet supports all possible ways of communicating and collaborating:
Create engagement or link between users.
Create a new way of communicating and an alternative way of conversing than email.
Identify and share knowledge in a simple and intuitive way.
Push a uid, spontaneous and unstructured way of communicating.
Simplifying, the social intranet is a Facebook, Youtube, Skype, Wordpress, Wikipedia, all of
them connected to an integrated service in your intranet.
Some to many
Wikis, communities, or forums.
Web 2.0 intends to be like this.
One to many
Through blogs, sharing videos, and podcasting.Web 1.0 was not like this.
One to one
For example: instant messaging and email.
Collaboration Social Media Social Corporative Network
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70% of the companies
consider rapid access to
knowledge as the rst
benet of using internal
web 2.0 technologies
McKinsey, Quarterly Report,Business & Web 2.0
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Why is the Social Intranet trendy?
Because knowledge is a critical factor for success
In a global, hyper connected and competitive world, as it is today, discovering
knowledge has a direct impact on a company's success.
Because it is a new way of integrating
An excellent way of integrating geographically dispersed organizations, enabling:
team work, sharing ideas, asking questions, etc...
Because generation Y has entered the work force
People who live connected to Twitter, Facebook, Youtube or Flickr expect a similar
user experience in the work place.
Because collective intelligence is more powerful than the Gurus.A companys collective intelligence will always be greater than the sum of all the
individual members. Knowledge is much more valuable if connected with everyone
elses.
Because a traditional internet is tedious
Tends to be dicult to use and knowledge remains hidden somewhere. With a
social intranet knowledge blossoms and grows nearer to users.
Because it is easy to implement
It is very easy to create a social intranet in comparison to implementing specic socialtools. As well as saving cost, the company also benets from total integration with
their business process negotiation and document management.
The results, an incredibly powerful platform uniting information with usersand users with each other.
Like
71% of users believe it is
easier to nd knowledge in
the Internet than in their
interanl systems.
AIIM Industry Watch
Collaboration and
Enterprise 2.0
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How do companies use
web 2.0 based technologies?
The only irreplaceable
capital an organisation has
is peoples knowledge.
Productivity of that capital
depends on how they share
with those that can use it.
Andrew Carnegie,
1835-1919
Mckinsey, "Quartely Report about use of Web 2.0 technologies in the enterprise,
https://www.mckinseyquarterly.com"
2.0web
70% of companies consider rapid
access to knowledge as the principle
benet of using web 2.0 technologies
internally.
50% of companies believe the mostimportant Web 2.0 tool is a corporate
social network.
65% of companies surveyed believe in
increasing their investment in Web 2.0
technologies in the next three years.
66% use Web 2.0 technologies for
internal use within the company.
79% use Web 2.0 technologies to
improve their relationship with
clients.
70%
50%
Acess toKnowledge
Corporate SocialNetwork
65%Increaseinvestment
79%ImproveCustomerrelations
66%Improveinternal
collaboration
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Who is who?
Companies using 2.0 webs
have a greater share of
market and higher margins
than the competency.
December 2010 Jacques
Bushin and Michael Chui
December 2010
Jacques Bushin y Michael
Chui (McKinsey Global
Institute)
There are two great groups of players in the Social Software market for corporations.
Experts in social software
On one hand there are the producers who oer independent applications
with social capabilities.
Established companies with productive and collaborative packages
Companies such as Microsoft, with a solid company platform support
horizontal processes for their company, and already incorporate social
tools.
?
For the rst group, the majority are companies born during the social media boom since
2010. Some of them, such as Jive, quickly won the markets satisfaction a need not
covered by traditional vendors.
Nevertheless, according to Gartners last report, Magic Quadrant for Social Software in
the Workplace an important change is happening in this market.
Large companies like
Microsoft, with products
such as SharePoint, have
selected the lead to
incorporate important 2.0
social tools in the new 2010
version. Microsoft has been
selected as a leader in
Gartners Magic Quadrant.
See graph.
niche players
Completeness of vision
abilitytoe
x
ecute
challengers leaders
visionaries
As of August 2011
Source: Gartner (August 2011)
Magic Quadrant for Social Software in the Workplace
Microsoft
Open Text
Atlassian
Saba
Jive
TelligentSalesforce.com
SuccessFactorsSocialtext
Drupal-Acquia
BlueKiwi
Moxie Software
EktronLiferay
Novell
IglooEPiServer
MindTouch
Mzinga
Kwiki
Comerstone OnDemand
IBM
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Groups are always smarter
than minorities, it doesnt
matter how brilliant these
are at solving problems,
driving innovation and
making decisions even
predicting the future.
James Surowiecki, The
Wisdom of Crowds
This change in leadership thanks to Microsoft is due to two principle reasons:
For these two reasons, Raona is convinced SharePoint is a winner, now and in the future
with the following versions.
A social intranet incorporates a great number of tools and services that improve users
participation and collaboration. Some elements are already included in SharePoints
standard version. Others are functionality extensions, included in PiuPoint, the solution
developed by Raona to improve SharePoints social capacity.
The majority of tools we already know, nothing is really new.
The real power is the integration within an Intranet.
In a company there are many people who can be considered experts in a subject or
discipline. At Raona we incentivise employees who have their own blog on the
companys intranet. We believe its a great way to share ideas and experiences with the
rest of the organisation.
21 key elements ofa Social Intranet
#1 Intranet Blogs
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Major integration
Great part of corporate information is in the intranet. It makes sense that the social tools
are totally integrated with the document manager and the companys intranet. As
mentioned before, a social tool connects people with people and people with knowledge.A great part of knowledge is in the intranet, not only for stored documents, but also because
there is a tendency to connect them with other systems and internal applications of the
company such as the ERP or CRM.
Reduce Costs
No need to maintain a new application, nor pay additional licencing costs.
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Social networks represent
the reexion of what
people do: to connect and
share.
Forrester. The Future of
Social Web
A wiki is a good way to store and create knowledge collaboratively. Each entry in the
wiki is likely to be edited by any user. Collective intelligence each time creates better
content. Their applications are innite. For example, an important client of ours has
created a Wiki for the management of innovation. Another to obtain responses of
common incidents from their customer telephone line.
#2 Wikis Intranet
They are spaces created for members of a project, a department, etc. Their objective is
to improve collaboration and team work, provide tools such as a document library,
shared calendar, tasks, news, etc.
#3 Group Spaces
Their employees have their own personal page within an intranet, with information
about their experience, interest and abilities, contact information, groups they belong
to, link to their blog, and twitter accounts, LinkedIn, etc. An excellent way one can
introduce oneself to the rest of the organisation.
#4 MySite
Forums allow users of an intranet to share information in an asynchronous way. There
are many potential uses, for example, a forum to solve doubts or technical problems or
a forum included within a projects space.
#5 Intranet Forums
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In a social intranet, documentation is important, as it is not the only source of ideas orinformation. The social content generated by its users, an entry into a wiki, a comment
on the community wall, a video, my prole from Mysite etc. can be indexed when
searched. Now informal communications are available which used to get lost.
#6 Social Searches
I like & rating, two excellent ways of making relevant content appear at the front page.
With a simple click, the users of an intranet are exercising their vote, valuing the
contents considered the most useful or of higher quality.
#7 I like & rating
Think twitter within your intranet. Communicate briey, clearly, and concisely, with
your organisation. Ideal to share ideas, page links and documents to the intranet, etc.
One usage we give to Microblogging in Raona is the one to retransmit meetings. A
summary of the meeting in real time.
#8 Microblogging
Someone just shared a presentation created for a new client in the sales community. I
open the document and see a few points that can be used for this afternoons meeting. I
have some doubts and see that my colleague is online. Click on his name and a chat
opens. Ask him/her whether they are available, and we start a video conference. I share
the document with him, and we start a conversation. In ve minutes Ive resolved my
doubts. This is a real example of our day to day activities in Raona. A powerful
collaborative tool in real time, that integrated in the intranet and corporate social
network, wins over even more prominence.
#9 Instant Messaging, voice and video
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A proposal, report, or presentation to a client. Today, team work around a document, isthe norm rather than the exception. Co-authoring allows multiple users to work
simultaneously in one document, automatically synchronising the changes.
#10 Co-Authoring
Imagine a Facebook wall in your intranet, where all social activity is concentrated;
conversations, I likes, links to shared documents, external news feeds, Mysite updates,
etc. There can be a general time line, or there can be various, one for each community
user, as we shall see ahead.
#11 Timeline or wall
You can create communities by department, oce, interest group, etc. All the
information is socially shared in a private community and only accessible for the
members of that community. A user can be the member of one or various communities,
and can decide when and which community to publish a post or article.
At Raona we have 5 transversal communities in other words they do not coincide
with the departments or with all the elements of the companys organogram. In this
way we can break organised barriers and facilitate the exchange of information.
#12 Communities
Twitter and Facebook allow creating private accounts. These accounts are dierentiated
from open or public accounts were only the users are authorised to see their activity.
Therefore, when a user has a Twitter and Facebook account, they can also nd out
through these social networks what is happening in their companys intranet.
#13 Integration of external socialnetworks like Twitter or Facebook
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There exists a tendency each time to integrate the intranet with other applicationssuch as the CRM, ERP or the Corporate Web. A lot of the information within these
systems is more likely to be shared, automatically and without any eort in the
internal social network.
For example imagine that a new entry is created in the time or wall of the sales
community each time someone wins an opportunity in the CRM. When sharing this
information synergies are generated and new conversations that wouldnt have been
produced.
#14Integration with businessapplications
One of the most important tools a company has to enhance is user participation in an
internal social network, also the statistics of usage and acknowledgement of most
active or most valued users. For example: the user of the week, the most consulted
content, etc.
#15 User Statistics and participationof the internal social network
The intranet is not an island. The social intranet is connected with the internet to make
use of public services that are converted or are on the way of a standard conversion. If
you have many videos, but dont want to take too much space up in your servers, create
a link from your intranet to a private YouTube channel. If you want to see the
information that is published in the time line as if it was a virtual magazine, connect
with the Flip board. If you want the level of inuence on social networks to appear in
each users Mysite, connect with Klout. The skys the limit.
#16 Integration with public social tools
A more connected intranet is a more powerful one. The social intranet nurtures itself
from internal as well as external information, connecting to blogs of interest; each time a
competitors news appears Google alerts publish an entry in the companys social
network
#17 Feed Aggregator
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The social intranet is also the mobile intranet. According to IDC, in 2015 there shall bemore internet connections from mobile devices than from computers. Otherwise the
potentialof the tools mentioned above could be lost if users only use them when they
are in the oce.
#18Consult from mobiledevices (smartphones, tablets)
YouTube has changed internet communication. A lot more direct, more powerful, and
way clearer. In an intranet a video can have multiple applications. From a companys
president welcome video, up to informative videos of the usage of corporate
applications
#19 Video
Chronologically shows all the activity of a social intranet, who has updated their prole,
who has posted on their blog, whos tweeted, etc.
#20 Social Network Activities
Many companies have a Community Manager, a person responsible to manage public
proles of a companys social network. One of the principle responsibilities is to
communicate to the exterior information of interest to the audience. A social intranet isan excellent tool for the community manager. It can allow them to know in real time
what is happening in the company and promote the relevant information to public
social networks. Information that otherwise would not be delivered if shared by the
entire organisation.
#21A Community Managerspromotional content
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A Social Intranet,
beyond technology
Many companies see the social intranet only as a conjunction of social technologies to
implement, a blog here, a wiki there. The adequate technology is the key for a successful
social intranet, but it is more coherent to prex people to the technology. This is what
Forrester the consultant proposes and their method POST, People, Objectives, Strategy
and Technology.
At the centre of a social intranet there are the users. To get them to adopt or contribute
with their participation and content, before we should know their motivations.
A good way is by classifying levels of participation. Forrester classies them in 6 levels,
some which are called Social Technographics, not only applicable to a social intranet
but also to any social network. As Forrester says it would be an illusion to think that all
users will be creators of content. It has been demonstrated that only around 13% of users
are active on social networks. However, that small group of users are of extreme
importance, as they are the ones that inuence the rest.
The rest of the group ordered by greater to minor participants are the critical, collectors,
associates, spectators and in actives.
W H I T E P A P E R
People
Creators Critics Collectors Joiners Spectators Inactives
13% 19% 15% 19% 33% 52%
The percentages show users that partcipate at least in one of the categories . Forrester Research
POST
When we face challenges at
work, we tend to trust our
colleagues nearer to us. If
we want innovation, we
rst have to look in our
weakest ties.
Mark Granovetter author of
The Strength of weak ties;
the network theory
revisited
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The objectives must be adapted to each group of users, for example, the objectives of
the creators, could be, publish a blog on the intranet, have the Mysite complete and
updated, etc. In exchange critics, post comments in other colleagues blogs or evaluate
content.
W H I T E P A P E R
Objectives
To obtain the previous dened objectives one can adopt multiple strategies. In Raona
we achieve this through what we call engagement points. Users obtain points for each
comment, Like, post on their blog, content shared in a community, etc. The results are
public. This type of games and subsequently public recognition ultimately is known
as gamication. A simple form as well as powerful to encourage participation.
Strategy
At the end of the process one can chose the elements to include in the social intranet
within the list of 21 characteristics mentioned previously, adapting them to the needs
of each group of users.
Technology
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W H I T E P A P E R
Total Integration. With SharePoint, with internal applications and with external social
networks.
Total adaptatio n. Their architecture mou lds and their connectors with other
applications, allows adapting 100% to their clients needs, in their aspect as well as in
their functionality.
Easy Implementation. Totally integrated with SharePoint and the active company
directory, create new communities easily and quickly.
Winner of the European Best SharePoint Social Strategy awards 2012
www.sharepointeurope.com/content/award-winners-2012.aspx
Why PiuPoint?
PiuPoint is a complement to SharePoint developed by Raona to enourmously increase
their social capabilities.
WINNER2012 BEST EUROPEAN SOCIAL STRATEGY
More info | www.piupoint.com
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W H I T E P A P E R
About
Raona is a multinational software development
consultancy with oces in the United Kingdom,
Spain and Argentina. We excel where technology
really adds value, a niche consulting boutique
with over 100 engineers experts in Microsoft
technologies.
@W