POWER to the

meetings

TOLERANCA marketing

CONSULTING CONTENT MARKETING

EXPERIENTIAL SALES & MARKETING

RESEARCH AND TRAINING

WHAT WE DO:

1. Strategy & Management

2. Stories that sell

3. Production and Marketing

4. Measurement

DESIGN MOTIVATE ACTIVATE EVALUATE

HOW WE DO IT:

Systematically connecting knowledge and experience towards implementing action-oriented plans for growth and competitive advantage.

Developing your congress content and building relationships with buyers through meaningful stories.

Engaging B2B sales solutions that are the heart of our company and our core specialisation, bringing added value and tangible, measurable results.

Quickly, comprehensively and e! ciently collecting market information and measuring customer satisfaction.

Meetings industry marketing and consulting

Toleranca marketing is an independent, integrated marketing and consulting agency special-ised in the meetings industry for the Central, South-East and Eastern European regions.

CONSULTING CONTENT MARKETING

EXPERIENTIAL SALES & MARKETING

RESEARCH AND TRAINING

WHAT WE DO:

1. Strategy & Management

2. Stories that sell

3. Production and Marketing

4. Measurement

DESIGN MOTIVATE ACTIVATE EVALUATE

HOW WE DO IT:

Systematically connecting knowledge and experience towards implementing action-oriented plans for growth and competitive advantage.

Developing your congress content and building relationships with buyers through meaningful stories.

Engaging B2B sales solutions that are the heart of our company and our core specialisation, bringing added value and tangible, measurable results.

Quickly, comprehensively and e! ciently collecting market information and measuring customer satisfaction.

DesignThe biggest challenge for the meetings industry is taking a project-based approach to success-fully launching strategies and carrying out implementation in practice. Our strategic advice is therefore primarily the process of setting goals, developing tailored tools and helping achieving your objectives. We operate on the principle of ‘from practice to practice’, bringing international experience to your projects and using our own method that has been extensively tested.

Destination marketing strategiesMarketing custom-made strategies for your destination and its needs, we will always find the right outcomes for you in partnership with the entire meetings industry and its key stakeholders.

Hotel & convention centre marketing strategies We help unearth hidden potential, discover new perspectives, project develop them and assist with their implementa-tion. The results are new products, new business models, stronger competencies for faster growth and the achievement of improved business goals.

Convention or incentive bureau establishment We can establish all of the strategic and operational set up and functions for the operation of a destination and its Convention Bureau, introducing the development, promotion and sales functions, as well as formulating the appropriate organisational platform.

Project plans and feasibility studiesWe can provide expert advice on choosing the right development, organisational and marketing concepts for new hotels, convention centres and congress products, as well as o"er expert guidance on individual projects.

Consulting

Motivate With the aid of strong content marketing you can take better ownership of the relation-ship with your buyers and other stakeholders throughout the various stages of purchasing behaviour. In our agency we really know how to properly motivate, because we really know your customers very well. In addition to this we make use of our own powerful database of 59,000 potential customers coming from a variety of di"erent congress products and also engage customers through the channel of our own internationally recognized Kongres magazine. Using our tools, you will be able to access your customers cheaper and faster.

CBV content marketing & storytellingWe have been creating congress stories since 2006, circulating 42 issues of the Kongres magazine and creating over 3,500 independent articles on the meetings industry in this eight-year timespan.

Hotel content marketing & storytellingFrom our partnership with the International Meetings Review our content outreach is even more impressive – on average, each article is read by more than 53,000 of your potential customers.

Social connections (online + social content marketing)Using our own method of social canvas, we already know the answers to the questions you need to ask, such as which posts will raise the maximum number of interactions, when is the best time for publication, how to most e"ectively inspire the viral spread of content and how to cheaply and more quickly build your sales databases through social networks.

Content marketing

TOLERANCA

Activate The key objective for meetings industry companies is to create added value and measurable results. The industry revolves around measuring impact and added value, that are integrated into all of our sales activities through our accurately segmented databases, flexibility of ap-proach and personalisation. In addition to this we also focus on interactivity by taking advan-tage of the various digital and social solutions to connect information.

Trade showsBoutique trade shows with high added value and a traditional sales meeting point for various target groups of buyers and sellers with an interest in the Central and South-East Europe region.

Fam trips & roadshows Study trips that we brand and organise to enable potential customers to get to know a destination or a product in the most authentic and direct way. Our speciality is carbon neutral Fam trips.

Sales calls We save you precious time by carrying out an e"ective sales call to key markets, the average organisation for which would involve you spending at least 60 minutes, not taking into consideration the time invested in market research and finding customers.

Integrated direct marketing We provide you with the largest and the most sophisticated database of potential customers for the entire region. In addition to this, we guarantee you a quality of online presence through the Kongres magazine portal and the Interna-tional Meetings Review. Campaigns are conducted on an intelligent platform for a direct marketing E-messenger.

Experiential sales & marketing

Market IQWe constantly strive for the highest quality and highest satisfaction of our clients, so we have developed some methods and techniques with which we can measure the levels of satisfaction at any given time. Since 2009 we have also been carrying out continuous independent research through Hidden Congress Guest and Destination Benchmark. These initiatives allow you to measure market position and active strategy engagement through our training programme.

Hidden congress guestWe systematically assess hotel and conference facilities and identify flaws and weaknesses in service provision to help drive improvement to quality and satisfaction, ultimately for the benefit of your clients.

Destination benchmark The meetologues project – a twist on congress travelogues – is our objective interpretation of destinations and their competitive position. We use a special matrix, which we call the “Experiential index of a congress destination.” It is a reference system that enables realistic comparison of destinations over time.

Standardisation The preparation of congress standards that was carried out for the Slovenian Convention Bureau is a pioneering project and the basic step for setting up the organisational structure of a congress destination that operates transparently on a public-private partnership (PPP) model. The project has been applied in a number of destinations around the world.

TrainingWe o"er training on the principle of experiential learning, which is based on practical situations in the business world and is experience that can be used in your daily work.

Research and training

TOLERANCA

Our own marketing tools and channels

Kongres magazine

Congress clients database

Conventa trade showWe guarantee success from a number of our own marketing tools that through practice we have developed for our various clients.

Overall, our work is based on a database of potential buyers and B2B marketing.

E-concierge platform

In addition to all of the above, during the preparation phase we also take over personal sales, enquiry searches and customer acquisition. For the duration of co-operation we set up a sales o! ce in Ljubljana, where most buyers in our market are located. This o! ce is engaged in the preparation of o" ers, sales meetings, telemarketing and building a database to run activities.

Sales representation (SEE Countries)Sales representation service enables you to benefi t from a professional, dynamic ande! cient sales team of Toleranca marketing to develop nee national or regional market.

Speed-meeting workshops Enables you to meet a large number of prospects/clients in a short amount of time.

What else we offer

TOLERANCA

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A#long-time meetings industry addict, Gorazd is the Founder and owner of marketing and congress agency TOLERANCA MARKETING. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions and in cooperation with foreign and domestic scientists, doctors and institutions preparing common congress projects.

He is a consultant for the successful marketing of congress centres and destinations as well as communications for congress and business events. He is also the author of numerous articles and editor- in-chief of the meetings industry magazine KONGRES MAGAZINE.

Over the last decade TOLERANCA has proudly been associated with some of the most prestigious companies and destinations from South East Europe:

BLED CONVENTION BUREAU BOVEC TOURIST BOARDCLUSTER UMAG, NOVIGRAD, BRTONIGLA, BUJE EUROINVEST HIT ALPINEA HIT d.d. LJUBLJANA CONVENTION BUREAU LJUBLJANA EXHIBITON AND CONVENTION BUREAU LO!INJ HOTELS & VILLAS LTO SOTO"JEPOSTOJNSKA JAMA RADISSON BLU DUBROVNIKSAVA TURIZEM SLOVENIAN CONVENTION BUREAU STEIRMARK CONVENTION BUREAU THERMANA LA!KO TOYOTA ADRIA

Our clients

+ 51 ratings of hidden hotel guests based on our own method with over 470 evaluation criteria.

+ 46 ratings of congress destinations from the region of Central and SE Europe+ AND LAST AND NOT LEAST 753 exhibitors from 12 countries, 1.437 hosted buyers from 40 countries, 17.240 billatereal talks and 13.714 one2one preschudele meetings at the CONVENTA

How to get in touch with us We will be delighted to have opportunity to discuss a proposal for collaboration based on your individual requirement and goals.

TOLERANCA MARKETING d.o.o.MEETINGS INDUSTRY MARKETING AND CONSULTINGGorazd !ad, $tihova ulica 4, 1000 Ljubljana t: +386 (0)1 430 51 03, f: +386 (0)1 430 51 04, e: gorazd.cad@toleranca.eu, www.kongres-magazine.eu