power tips to be a master of marketing on linked in

Pro-tips to master marketing on Twitter

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• Over the past few years, LinkedIn has made a mark for itself in social media spaces with good reason

• In addition to establishing itself as the ultimate go-to destination for hiring and networking, it has added many features such as active company pages and targeted advertising solutions that make it an enticing platform for marketers from a multitude of industries

• It’s pervasive and wide reach has also ensured that these marketers reach a wide and varied audience. The math adds up, not having a tangible presence on LinkedIn is a real deal-breaker for any company


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It’s all about the look• Any representation of your brand is a crucial extension of the

values your brands upholds and pretty much everything your brand stands for

• Posting is also another way you can reach out to your users and turn them into fans and followers

• Keep in mind that LinkedIn is a professional platform where your content is received better if its work related and engaging

• Be careful not to over-post and keep your posts to a modest 1-2 head count every day

• LinkedIn also features a Showcase page where you can highlight specific products and services, which is useful when your business has multiple solutions that attract varied types of users


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Using ads to win users over

• Advertising through LinkedIn allows you to broaden the reach of your post and with the LinkedIn self-service platform you can start to reach a highly targeted audience for as little as $10 per day

• The platform’s self-service targeting criteria includes the ability to segment by: company, job title, job function, seniority, school, skills, groups, age, gender and much more.


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Display & Text Ads

• Once your account is set up and ready to create ads, it’s quickest and easiest to start with the PPC display ads

• These ads appear up in a number of places, such as the user’s inbox and on the side and bottom of the homepage

• Self-service display ads give you the ability to include an image or video, as well as ad copy


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Premium Display Advertising Types

• These display ads feature the same targeting features as the self-serve ads

• However, they differ in both the placement and size of the ads that you’re able to serve your audience

• There are four different display ad formats available for these marketers

• All of these dimensions are courtesy of LinkedIn itself


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Sponsored InMail

• Sponsored InMail gives advertisers the ability to send a form of email message to any of the over 300 million LinkedIn users

• The InMail feature also uses LinkedIn’s robust segmenting features to choose a highly targeted group of users to send your message to

• This is a great opportunity to send a detailed message to a specific set of users


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://www.knctlab.com/

power tips to be a master of marketing on linked in

Marketing