W I L L I AM C UNN INGHAM

A F o u n d a t i o n

Conceived of and implemented BERNAN ‘s monthly email newsletter, the GOVERNMENT

PUBLICATION NEWS (GPN).

Designed to be interactive with BERNAN’s online catalog, the GPN gave monthly updates

on new titles from among 50,000 they distributed from governmental & intergovernmental organizations around the world.

GPN WA S S E N T TO S O M E 4 , 0 0 0 S U B S C R I B E RS

www.bernan.comG O V E R N M E N T P U B L I C A T I O N N E W S

BERNAN1998-2005

Provided regular reports for senior management of both BERNAN and the BERNAN PRESS.

Conducted significant market and competition research and analysis.

BERNAN PRESS Reports and feedback helped determined book names, projects, format s(CD-Rom, online, print)

BERNAN1998-2005

【

R E S P O N S I B I L I T I E S I N C L U D E D :

C o p y w r i t i n g (print & web) D e s i g n E d i t i n gL a y o u t

Oversaw graphic designer’s work

Wrote and updated new titles information, images and administered changes to the Website

BERNAN1998-2005

D i s p l a y M a n a g e r

A M E R I C A N A S S O C I A T I O N O F L A W L I B R A R I E S

A S S O C I A T I O N O F C O L L E G E & R E S E A R C H L I B R A R I E S

A M E R I C A N L I B R A R Y A S S O C I A T I O N

M E D I C A L L I B R A R Y A S S O C I A T I O N

P U B L I C L I B R A R Y A S S O C I A T I O N

S P E C I A L L I B R A R Y A S S O C I A T I O N

S T A T E A N D R E G I O N A L T R A D E S H O W S

BERNAN1998-2005

L e a d Tr a d e S h o w C o o r d i n a t o rO n - s i t e C o m p a n y R e p r e s e n t a t i v e

T R A D E S H O W S

Pr imar y comp any re p re s e ntat ive contact for a l l on l in e p rod u cts .

Man age d eve r y as p e ct o f th e con s ort ia s u bs cr ipt ion an d re n ewal p roce s s

Worke d wi th nat iona l , s tate and re g iona l l ib rar y cons ort ia as we l l as in d iv id u a l in st i tu t ion s

P lan n e d an d exe cu te d a l l con s ort ia ou tre ach , on l in e p rod u ct t r ia l s , l i ce n s e s , d i s cou nts

S TAT E AN D N AT I O N AL CO N S O R T I U MS : O N LI N E P R O D U CT S

BERNAN1998-2005

AMIGOS LIBRARY SERVICESFENWAY LIBRARY CONSORTIUMILLINOIS COOPERATIVE COLLECTION MANAGEMENT PROGRAMNORTHEAST RESEARCH LIBRARIES CONSORTIUMNEW ENGLAND LAW LIBRARY CONSORTIUMOHIOLINKPALCIPALINETSOUTHEASTERN LIBRARY NETWORKVIRTUAL ACADEMIC LIBRARY ENVIRONMENTWASHINGTON RESEARCH LIBRARY CONSORTIUMWISCONSIN LIBRARY SERVICES

BERNAN1998-2005

Researched and profiled library consortia nation-wide

Created and managed a database of consortia contacts and leads

Performed presentations and online product demonstrations

S TAT E AN D N AT I O N AL CO N S O R T I U MS : O N LI N E P R O D U CT S

Reconciled top (CORE) customer account issues for top

Worked across departments to ensure client retention and satisfaction.

Participated in marketing and sales planning to help determine online and print:

Costs New Products Service Enhancements

Responsible for administration and management of all online all subscriptions

Liaison between customers and contract specialist

Facilitator - subscription contract negotiations

KRAUS CURRI CULUM DEVELOPMENT L I B RARY (online curriculum database)

Led sales and marketing efforts in the successful launch of:

BERNAN1998-2005

Compiled and administered key marketing database of 7,000+ qualified contacts

Initiated database transference to NAVISION’s Contact Relationship Module (CRM)

Expanded the existing marketing codes

Market research relating to customer expectations helped support the company's decision to move to an early Windows-based Enterprise system, NAVISION.

NAVISION CRM

BERNAN1998-2005

Success of onl ine newslet ter, t rade shows, onl ine products ef forts resul ted in:

U N I T E D N A T I O N SW O R L D B A N KO E C DW T OP A H O

ADDING ONLINE SUBSCRIPTION

SERVICES FOR INTERGOVERNMENTAL

AGENCIES:

L E D I M P O R T A N T I N I T I A T I V E S

I N C R E A S E I N T H E U S E O F O N L I N E S I T E

I N C R E A S E I N E X I S T I N G A N D N E W C U S T O M E R S A L E S

I N C R E A S E D C ATA L O G , A N D O N L I N E O R D E R I N G

A L L O W E D H I R I N G A D D I T I O N A L M A R K E T I N G & P U B L I S H I N G S TA F F

BERNAN1998-2005

R e s p o n s i b i l i t i e s :

Stakeholder Database managementStakeholder Outreach

T r a d e S h o w s

Selected and oversaw purchase of complete exhibit materialsDesigned booth display (layout)Trained EFS-Web team

Wrote , Managed Designed, Produced:

Information Packets Collateral MaterialEdited video scriptSignageParticipated & planned Webinar product demonstrations

C r e a t e d EFS-Web t a g l i n e

Worked closely with USPTO’s Public Affairs OfficeHigh-profile speakers included Commerce Secretary Carlos Gutierrez

Managed media-related responsibilities for press conference: EFS-Web product launch:

P r e s s P a c k e t sP r e s s B a d g e sP r e s s R e l e a s eM e d i a O u t r e a c hM e d i a F o l l o w - u pM e d i a T r a c k i n g

Researched and Created :

EXTENSIVE ACT© DATABASE OF

TARGETED PROSPECTS IN MARYLAND

FOR SALES & OUTREACH

C O N S U L T I N G

Managed, wrote and coordinated the design & production of:

WEBSITE

COLLATERAL

ADVERTISEMENTS

LOGO

TAGLINE

Oversaw:

GRAPHIC DESIGNER

IT STAFF

ANNAPOLIS BILLING SERVICE

IT SERVICES* C O N S U L T I N G

ANNAPOLIS BILLING SERVICE

PHYSICIAN CREDENTIALING

TRANSCRIPTION SERVICES

*Negotiated partnership contract with IT services company

DEVELOPED A BUSINESS MARKETING PLAN

FOR EXPANDING EXISTING MEDICAL BILLING

SERVICES TO A ONE-STOP SHOP FOR

PHYSICIAN CREDENTIALING, TRANSCRIPTION, AND IT SERVICES.

W e b m a s t e r , C h a i r m a n o f W e b C o m m i t t e e (2002-2004)

R E D E S I G N E D C L A N C U N N I N G H A M S O C I E T Y ’ S W E B S I T E

B o a r d o f D i r e c t o r s (2001-2004)

M A N A G E D :

P R O G R A M M E RD A T A R E C O V E R Y S P E C I A L I S T

G R A P H I C D E S I G N E R

O V E R S A W :LOGOSITE DESIGNARTWORK

PROFESSIONALLY DESIGNED FORMARKETING & FUND-RAISING

C O N C E P T U A L I Z E D & I M P L E M E N T E D :M E M B E R ’ S - O N L Y S I T EB Y L A W S

RESEARCHEDWROTEDESIGNEDUPLOADED

Created & Produced Extensive Content:

R e s e a r c h e d& S e l e c t e d

U p l o a d e d d a t a b a s e t o W e b s i t ep r o v i d i n g o n l i n e m e m b e r a c c e s st o g e n e a l o g y f i l e s F O R T H E F I R S T T I M E

O v e r s a w s u c c e s s f u l s a l v a g i n g o f :

N E WG E N E A L O G YS O F T W A R E

M a n a g e dI m p l e m e n t a t i o n

4.

2 2 , 4 0 0 - E N T R Y

G E N E A L O G Y D A T A B A S E

Created and integrated the addition of a Clan Store to the site to raise money utilizing custom designed artwork.

T H E S T O R E H A SR A I S E D O V E R $ 5 , 0 0 0

Wrote script for:

Online Membership Order /Renewal Form (PayPal) Membership Application Forms

(applications sent as email and processed)

“At that pivotal time, our Clansman of the Year for 2003 answered the call and was appointed the Southern Regional Commissioner and took a seat on our Board of Directors. He has hosted numerous Clan Cunningham Hospitality Tents at many Scottish festivals in the southern United States for the past two years. He has researched and written many articles which have been published in our quarterly newsletter. He volunteered to take the lead on developing and launching our new web site on the internet, which has been a smashing success. He continues to lead the effort in implementing new features there, that will enable our members to access our genealogical database, among other innovations. “

- Larry Augsberry, High Commissioner, Clan Cunningham Society of America Award Ceremony, Balgonie Castle, Fife, Scotland, 2003

Award

Event Planning CommitteeInitiated and Managed Implantation of Sponsorship Program

Wrote Sponsorship PlanOversaw Design of Website and Logo