بسم الله الرحمن الرحيم

BUSINESS REPORTUNITY & CO. SDN BHD AND

MUSLIM UNITED & CO.

Company Background

• Unity & Co Sdn Bhd and Muslim United & Co. are joint ventured companies. Each of the companies consists of 6 and 5 members.

• The reason we made a joint venture relationship was to make the work and the activity during the Entrepreneurship Day become smoothly.

Organizational Chart of unity & co. sdn bhd

BOARD OF DIRECTORs

CHIEF FINANCIAL OFFICER

FINANCIAL MANAGER(WAHYUNI)

CHIEF EXECUTIVE OFFICER(SABRI)

MARKETING MANAGER(ZAKIR)

HUMAN RESOURCES MANAGER(SURIANI)

CHIEF OPERATIONAL

OFFICER

OPERATIONAL MANAGER(ZULKIFLI)

EMPLOYEE(UMI SAKINA)

Organizational Chart of muslim united & co.

CHIEF EXECUTIVE OFFICER (CEO)

(Asma Akhir Johari)

MARKETING MANAGER

(Helma Ahmad Tarmizi)

FINANCIAL MANAGER

(Aisyatun Md Ismail)

OPERATIONAL MANAGER

(Mimie Maria Zarawi)

ADMINISTRATION MANAGER

(Nurul Aqilah Jamil)

DIRECTORAHMAD SABRI BIN

SELAMAT

VICE DIRECTORSMUHAMMAD ZAKIR BIN

GIMANASMA BINTI AKHIR

JOHARI

SECRETARYNUR SURIANI BINTI

ZAINI

MARKETING MANAGERMOHD ZULKIFLI BIN SHAFI’

HELMA BINTI AHMAD TIRMIZI

ADMINISRATTION MANAGER

UMI SAKINA BINTI MAZELANAISYATUN BINTI MD ISMAIL

TREASURERNUR WAHYUNI BINTI

SAFRI

OPERATION MANAGERMIMIE MARIA BINTI ZARAWINURUL AQILAH BINTI JAMIL

Objectives

• This activity was planned to encourage the students of Islamic Science University of Malaysia to show their skills in cooking.

• To encourage the product and produce halal food.

• To commercialize the cooking products made by students in Islamic Science University of Malaysia.

• Mission: Provide the best service of management to the students

• Vision: Be the best service provider

to all the people and expand our venture to other country as well as international.

joint venture

Muslim United and Co.

Unity and Co Sdn. Bhd

Service descriptionThis service was handled by two companies which are organized by

two parties.

We are the company that provided the same service for others.

“Cooking Competition in Entrepreneurship Day” on 24 April 2012, was organized for the first time by 3rd year

student of Faculty of Quranic and Sunnah Studies at “Pusat Keusahawananan Pelajar “(PKP) in Islamic

Science University of Malaysia.

The service that our group provide is the activity of cooking competition: ‘Pencarian Master Chef Junior

USIM’.

Slogan :“Mahasiswa Pandai Memasak”related in our culture which is the mindset of the society that every student only knows to study but not in cook and not interest totally to improve their cooking skill

we hope that this competition can remove that old thinking of the society and try to think out of box in this perspective.

this strong slogan can attract the student’s attention, show their hidden talent and become a creative chef in the future.

‘ala kampung’ food.The theme

have an interesting registration system on the day of competition.

many slots and activities such as cooking

demonstration by chef Hanieliza, the chef of Trymasak.

and shooting live at PKP for WWW.TRYMASAK.MY

collection.

We also invited her and the representative of Trymasak to judge this cooking competition.

sponsored byWWW.TRYMASAK.MY

MAKCIK SA’ADIAH CATERING.prizes for winners

cooking equipments worth RM1501st

cooking equipments worth RM100

cooking equipment sworth RM50

The fourth place untill ten place

won consolation prize worth RM15 each prizes.

All of participate are

givencertificate of participation confirmed by WWW.TRYMASAK.MY and FPQS.

2nd3rd The condition of competition:

• Must prepared 2 dishes - based on what ingredient organizer will prepare (chicken and spinach). They can bring 3 ingredients only by

their own. • Participation: 2 participant per group (our

target is 10 group)• Fee: RM30.00 per group.

• All of dishes neither should cooking and present at location and cannot bring ready dish

from home.

cooking

equipments

we can download pictures during competition on facebook Trymasak and can

surf their website, http://www.trymasak.my/.

MARKETING AND PROMOTION STRATEGIES

TARGET MARKET

• Divided into two:1. Visitors - most of the people at USIM are students,

staffs and lecturers.2. Participants - all students in USIM (fpqs, fkp, fem, fsu,

tamhidi and fst).

PROMOTION STRATEGIES

• Created a banner and posters - promotion through: - facebook - short message system

(sms)

STRATEGIC LOCATION

•Outdoor•At Pusat Keusahawanan Pelajar(pkp).•Car garage.

MARKET SHARE WITH COMPETITORS

mini ex-plorace20%

mini game 20%

sports game30%

Our company

30%

Prediction of Market Share

mini ex-plorace15%

mini game 15%

sports game30%

our com-pany40%

Actual Market Share

Competitors’ strengths and weaknessNo. COMPETITOR STRENGTHS WEAKNESS

1. MINI EXPLORACE • Interesting• Challenging and adventurous• Suitable for an active person• Know every parts of USIM• Nice view

• Clash with students’ schedule• Provided a short and limited time• Less participations

2. MINI GAMES • Interesting• Related with culture• Play and fun

• Common games• Need a lot of equipments• Need more publicity to attract students

3. SPORT GAMES • Fully managed by experts• Built a good teamwork• Sharpen the USIM’s students talent especially in sport• Healthier and fun

• The time taken was too long• Clash with students’ schedule

Muslim united & co and unity &co sdn. bhd.

STRENGTH

we provided a different service compared to the other groups we encouraging the cooking skills inside the students

WEAKNESS

we did not have enough experience comparesd to our competitors. also did not have enough materials and capital to set up the competition.

RISK & PROBLEMS FACED BY COMPANY

Before EventProblem Solution

Not a suitable place – next to sports activities

- Inform the event manager – they provide a space between our place and sports activities.

The time for the event was not suitable - Difficult to find participants

-Give excuse letters for the participants

Cooking equipments – did not have enough budget to rent

-Borrow from the catering and friends.

Cannot buy wet materials early – do not have big refrigerator.

-Buy at night before the day of the event

Not enough budget for presents and souvenirs

-Find sponsorship from trymasak, Faculty of Quranic and Sunnah Studies, and others.

On the Day of Event

Problem SolutionNatural problem – wind Take boxes and old banners from FST’s

store

Lack of audiences during cooking demonstration

Make announcement at PKP

Not enough chairs and space for audience during cooking competition

Added chairs

Not enough program tentative photocopies – demand from audience

Added photocopies

Sources of water was far We prepared a lot of water in a big bucket and barrel close to the place of cooking competition.

Some ingredients were not enough – ginger and turmeric

Buy from the nearest grocery store

SUMMARY

- Abroad and expand the promotion to the people outside USIM.

- Get more sponsorship to support more tools and etc.

- To avoid the most big problem; which is wind, strategic place is a must in the future. Also, the place must be width and comprehensive for the sake of the participants.

- An exclusive place for the panel to show the demo.- A convenient place and close to water resources

are also our recommendation at the future.

- Diversify the prizes for winners and the consolations.

- Decrease the registration cost to attract more participants.

- Improve the place’s structure and decorate it in a grand way.