power point branding for talent engagement
TRANSCRIPT
Branding for Talent & Engagement
January 17th, 2013
Agenda7:30-7:45 Breakfast and Networking
7:50-7:55 Welcome – Kathleen Everett, Boly:Welch Consulting
7:55-8:10 The Power of the Story, Managing the Tension - Nels Gabbert, NGPDV
8:10-8:30 Operationalizing THE Brand – Scott Davis, From the Rooftops
8:30-8:40 The HR Opportunities – Susan Wallin, Boly:Welch HR Matters
8:40-9:00 Panel Q & A
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Carie Strahorn
Susan Wallin
Nels Gabbert
Scott Davis
Kathleen Everett
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“For sale: baby shoes, never worn.”
Talent & Engagement
• Consistent• Clear• Convincing
Two Components to Employer Branding
Employer Brand
Existing Employees
Future Employees
Existing Employees
1. Define your ideal employee (Hopefully you have some already)
2. Communicate, celebrate the right behaviors
3. Build the systems to support those behaviors
4. Benchmark your performance as an employer
Future Employees
1. Define your ideal employee
2. Build the message to resonate with them and align with reality
3. Go where they are
4. Open up
Case Study
Build The Systems Onboarding and ongoing training Performance measurement and
compensation Communication and technology
Benchmark Your Performance
Build the Message
Open Up
Open Up
Open Up
Know the Value of the Brand for…Recruiting & Staffing
AcquisitionsMarketing
OperationsPolicies
ProductsLEADERSHIP
HR ~The Keeper of the Brand
1. Develop Guidelines for The Brand
2. Make The Brand a natural part of life
3. Help adjust The Brand as you change
4. Develop and implement ways to collect meaningful and ongoing feedback
5. ACT on the feedback to protect The Brand
Take Aways Define the ideal employee for your organization Build a message to attract and retain employees Communicate the message consistently and clearly Build systems to support the message and behaviors Go where they go Benchmark your performance
Umpqua CareersText
Wendy’s
Wal-Mart
SAIF
Title
NW Natural
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Intel
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NWEA
• Now what…
Nike
• Now what…
Microsoft
• Now what…
Ziba
• Now what…
Weiden & Kennedy
• Now what…
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