branding: from employer brand to talent brand | talent connect sydney 2014
TRANSCRIPT
#intalent
Employer Brand
‘The unique and differentiating promise a business
makes to its employees and potential candidates’
#intalent
Talent Brand
‘The highly social, totally public version of your
employer brand, incorporating what talent thinks, feels,
and shares about your company as a place to work’
#intalent7
72%of all internet users are active on social media 89%
of those between 18 and 29 years are social media
users
72%of individuals aged 30 to 49
are engaged in social media
71%of users access social
media from a mobile device
Our world tomorrow – the big picture statistics
#intalent
The LinkedIn Hiring Solutions Insights Team conducted 7,250 online surveys of LinkedIn members worldwide
A COMPANY’S EMPLOYER BRAND IS TWICE AS LIKELY TO DRIVE JOB CONSIDERATIONS AS ITS COMPANY BRAND
#intalent
Victoria Redman, Employer Brand Manager
CBA How do you build your employer brand (to make TA more successful)?
Kellie Tomney, Senior Talent Acquisition Manager
Campbell ArnottsHow do you bring an employer brand to life (to make TA more successful)?
Victoria RedmanEmployer Brand ManagerCBA
How do you build your employer brand (to make Talent Acquisition more successful)?
Kellie TomneySenior Talent Acquisition ManagerCampbell Arnott’s
How do you bring an employer BRAND TO LIFE (to make Talent Acquisition more successful)?
Our Journey from the bottom
18%
14% 14%
11%11%
Employer of choice
Weaker employer
brand
Last!18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Campbell Arnotts
PEERS
Our Journey from the bottom
Employer of choice
Weaker employer
brand
First!1st
34%33%
32%
27%
24%
19% 18%
35%
30%
25%
20%
15%
10%
5%
0%
Campbell ArnottsPEERS
#intalent
NEW
Employer Brand Top Tips @tolliana
Be the EXPERT Get to know MARKETING
LOOK beyond careers
Do NEW stuff
#intalent
Talent Brand Top Tips @Kellie Tomney
1
LEVERAGEwhat you already have
3
LIVE YOUR BRAND
in everything you do
4
CONNECT
2
LISTEN to your audience
Really Kellie TomneySenior Talent Acquisition Manager
Campbell Arnotts
#loveyourwork