The Power of Visual Storytelling

A Picture or Twitvid is Worth a Thousand Words

Jacki Halas | @Jacki_Halas

•Blue Cross Blue Shield of Michigan

•PR, event planning, social media

•IABC Heritage Region Board of Director

•MSU Spartan

•Proud Michigander

•Detroit, fashion & eco enthusiast

Seeing is believing 50%-80% of our

brain’s processing power is dedicated to our visual sense

DiscussionHow many of you are using video to tell your company’s story? How many of you are using Pinterest, Instagram

or know how to edit video? How many of you are leveraging these channels for your brand?

Show. Don’t tell.

People are more likely to engage with brands if they post pictures than any other media.

Pinterest is a virtual pinboard and powerhouse for driving traffic to websites

Over 40 million users worldwide

58 photos per second are uploaded to Instagram, that’s over 5 million photos uploaded per day

Over 400 tweets per minute contain YouTube links

Over 150 years of YouTube videos watched per day on Facebook

Tips for creating effective videos•Keep it short, under 3 minutes

•Start a channel on YouTube; develop playlists to sort content

•Create accurate, interesting, keyword-rich titles and descriptions

•Be authentic and capture the moment

Sharing is caring•Online newsroom, blog posts, social networks

Bring the Internet to your party

CASE STUDY: New York Fashion Week vs. September Issue

Choose a brand

Pick an event

Promote it

Not all of us can be sexy. Or can we?

Infographics

Make your data pretty

Break down information that’s hard to understand and remember

Shareable, interesting

Tattoos

Group Activity

• Get with a partner or group

• Choose one industry/company to focus on

• What’s the most convoluted piece of news, campaign or initiative that you must communicate to public?

• How to translate visually?

Make it stick•Build visual storytelling into the brand’s overarching story

•Include multimedia in corporate marketing & communications strategies

•Create branded accounts on visual social networks and utilize them by sharing information as appropriate

•Integrate photo/video into editorial content calendars for PR, online newsroom, blog, etc.

•Expand event reach with virtual promotion

Questions?

THANK YOU!

Thank you