power of networks by steffan aquarone
DESCRIPTION
Here are some slides from a seminar I did recently on the power of networks. It was aimed at people's individual personal development but exactly the same approach applies to company business development and you are selling yourself for a large part of the process before you get on to talking about whatever you're going to do for someone.TRANSCRIPT
Steffan Aquarone
The Power of Networks4 September 2013
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Who is this man?
Steffan Aquarone is a UK entrepreneur in the film and technology sectors. His projects involve collaboration between large groups of people with a common interest.
...a leading online marketing expert, technology entrepreneur and international speaker.
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Making Things HappenCareful, strategic use of networks will increase
your likelihood of meeting other dangerously ambitious people, and in turn increase the likelihood of your finding your wildest aspirations can become reality.
Networks are also pretty good for selling, hiring and finding out what’s going on.
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The Power of Networks
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Story Time
The Quite Incredible Story of the Little Village that made a Big Film
Tortoise in Love
Tortoise in Love is a full length Romantic Comedy
feature
It’s a cross between Calendar Girls and The Full Monty
It’s a feelgood, family-friendly film
The film was made by (almost) the entire village of
Kingston Bagpuize in Oxfordshire
It’s already been sold to Australia and New Zealand
Released in cinemas in the UK in July
Out on DVD on Monday
Kingston Bagpuize Parish Council in action during filming
The Village that Made the Film
500 villagers came together to make the film
They paid for it, produced it and a few even acted in it
Script by bestselling humorous writer Guy Browning
Director of Photography award winning Balazs Bolygo
Film has been edited by BAFTA winning editor Beverley
Mills
Ed Vaizey, culture minister, plays himself (quite well)
Preview screenings have been overwhelmingly positive
The media absolutely love the story ...
Extraordinary Media Interest
Click here for full coverage
www.tortoiseinlove.co
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Click here for full coverage
www.tortoiseinlove.co
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Tractors in Leicester Square
Leicester Square reopened in May 2012
Tortoise in Love was the first film to premiere in the
new Leicester Square
This was the fairy tale ending to the production story
The whole village traveled to London
Local farmers in DJs drove tractors up to the red
carpet
The media coverage was intense
“We want to follow this story all the way. It’s an amazing fairy tale and they’re few and far between.”
Sky News Sky News
The Moral of the Story Networks can have huge multiplier effects: village community, W.I., Westminster Council Use your energy and enthusiasm to tap into and mobilise other people’s networks Do a good thing in a good way and people will want to help you
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Discussion: where are your networks
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Personal network auditOnline social mediaProfessional - within workProfessional - outside of workPersonal - familyPersonal - leisurePersonal - educationGeographic
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ExampleBusiness specialism - Producers ForumBusiness generalism - LinkedINGeographic - Birmingham Meetups, Residents
GroupEducation - Norwich School, Warwick UniversityPersonal - QuakersPolitical - Local Party, Regional Conference,
National
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The Single Most Valuable Tool of the Trade
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What this tool gives you:A live, up to date public CV with referencesDominance in search engines for your nameThe ability to maintain a network activelySearch powers across your networks’ networksDirect, targeted messages to people you don’t
even know
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Story Time 2
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Buto.tv
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Outbound marketing requirementEnterprise Software as a ServiceTargeting decision-makers in big businessesIdentified retail and legal and professional as
profitable target sectors
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Searched ‘IT Director Tesco’
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ResultsInvited to pitchGot in the door along with every other market
competitorWon the gigRetained business worth £100Ks
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What’s Your Strategy?
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Your plan for achieving a goal
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What are you trying to achieve?
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Create small, regular tasks
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What do you have to say?
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Manage your lists
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Top TipsSecure your user name across the boardChoose which profiles you’re going to use and
maintain - even if it’s just 1Get to 90%+ complete on LinkedinConnect with your colleagues, clients and regular
contactsKeep your profile up to dateAdd new people when you meet themMake new connections by setting the criteria, being
organised, and being selectiveMaintain your personal brand
